Case Study

How the Hügle Group Scaled to 170+ Units With PriceLabs

Saurabh Pol

PriceLabs · September 17, 2026

Wolfgang Hügle, an economist by training, grew his family's farmstead into Gut Hügle — a hospitality brand spanning five properties and 170+ units across the Lake Constance and Ravensburg region of Southern Germany.

Why it matters: As the portfolio grew, manually setting rates and tracking bookings across disconnected channels became a structural bottleneck, not just an inefficiency.

Discover how an economist's analytical approach to software led the Hügle Group to pair PriceLabs with SabeeApp, replacing manual pricing across 170+ units with automated yield management.

Top 3 Core Objectives: As Gut Hügle expanded from a single farmstead to five properties, Wolfgang needed to replace manual, spreadsheet-based pricing with a stack built for scale.

Eliminate manual rate-setting: Replace spreadsheet-based seasonality management that became unworkable at 170+ units.
Consolidate systems: Bring reservations, availability, and rates onto one stable system instead of disconnected channels.
PMS-RMS combination: Find a PMS and pricing combination with genuine native integrations, not costly or fragile third-party middleware.

"Managing pricing across 170+ units in multiple locations means that a purely manual approach to rate setting is, frankly, impossible to do well. PriceLabs removed that burden entirely."

Sam Sonntag

Head of Digital Ops & Systems

👍 Head of Digital Ops & Systems Sam Sonntag said that Why automated pricing became essential at 170+ units:

"Managing pricing across 170+ units in multiple locations means that a purely manual approach to rate setting is, frankly, impossible to do well. PriceLabs removed that burden entirely."

⚖️ The selection process: During their research process, Sam Sonntag evaluated PriceLabs's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that PriceLabs was the best fit solution:

Head of Digital Ops & Systems Sam Sonntag said, about their decision: "Rates now adjust automatically based on demand signals, seasonality, and market dynamics. For an operation of our size, that’s not a convenience, it’s a prerequisite for running a professional yield strategy."

📈 The results: PriceLabs and SabeeApp let Gut Hügle automate pricing and operations at scale, freeing the team to focus on hospitality instead of manual admin.

Rates now adjust automatically based on demand, seasonality, and market dynamics across all 170+ units.
Native SabeeApp channel integrations (Airbnb, Booking.com, Expedia) removed the need for costly or fragile middleware.
The team shifted time from manual data entry back to guest experience and hospitality.