Their pricing tool was free to use. The Lauderdale chose Pricepoint anyway.

REVENUE MANAGEMENT

The Lauderdale Boutique Hotel & Suites is a 17-room hotel in Fort Lauderdale with no front desk, a part-time manager and guests who mostly book within a week of arrival. Its owners had a pricing tool that was free to use. They pay for Pricepoint instead, and general partner Noel Poler credits it with a 12% RevPAR lift while occupancy held at 80%.

Why it matters: Rental pricing tools price rooms one at a time, so they miss the moment a hotel fills up and rates should climb. Pricing the whole hotel added 12% to RevPAR with no extra rooms sold, and at $12 to $20 of asset value per extra dollar of profit, that beats a tool that costs nothing.

The Lauderdale is a 17-room hotel with no front desk and a part-time manager, and 60% of its bookings come in within a week of the stay from a hospital, a convention center and a cruise port nearby. Pricepoint watches the whole hotel: rooms left each night, how fast bookings arrive, what competitors charge and what’s on the events calendar. It reprices all day and pushes rates through Guesty to Airbnb, Booking.com and Expedia. The owner sets the rules and can override any rate from his phone, and he can go weeks without talking to his manager.

Top 3 Core Objectives: Noel Poler bought The Lauderdale to own the asset, not run it. His plan was to implement enough technology to run the hotel with a part-time manager, and returns to match.

Run without the owner: Pricing, guest messaging, check-in and cleaning should run on their own, with no front desk and only a part-time manager.
Price late demand right: Most guests book within a week of arrival, so every night’s rate has to be right, and set fast.
Grow the asset’s value: Every tool has to earn back its cost in profit.

Innovators Mentioned

The Lauderdale Boutique Hotel & Suites

Pricepoint

Noel Poler

General Manager

The Lauderdale Boutique Hotel & Suites

"“I think that Pricepoint is one of those. That extra dollar to the ADR or to the RevPAR... immediately adds significantly more value than what it costs to the asset.”"

Noel Poler

General Manager

👍 General Manager Noel Poler said that Pricepoint adds significant value:

"“I think that Pricepoint is one of those. That extra dollar to the ADR or to the RevPAR... immediately adds significantly more value than what it costs to the asset.”"

⚖️ The selection process: During their research process, Noel Poler evaluated Pricepoint's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Pricepoint was the best fit solution:

General Manager Noel Poler said, about their decision: ""The fact that Pricepoint updates, I don't know, 60 times a day, or however many times a day... that is also a major part of the value proposition.""

📈 The results: Noel credits Pricepoint with a 12% RevPAR lift, and occupancy held at about 80% across 2024 and 2025. That means the gain came from charging the right price each night, not from selling more rooms. Rates now update all day instead of once a day, priced for the whole hotel rather than room by room. The hotel also runs without Noel day to day, which was the plan from the start.

12% RevPAR lift: Noel credits Pricepoint with growing revenue per available room by 12%.
Occupancy held at 80%: Occupancy was 80.67% in 2024 and 80.30% in 2025, so the gain came from better rates, not more rooms sold.
Pricing runs itself: Rates now update all day for the whole hotel, so Noel can go weeks without talking to his manager.