Why it matters:
Whilst the owners and management of the hotel were satisfied with the hotel’s overall performance, they recognised that there was an opportunity for growth and felt that the hotel could drive revenue by moving to a more dynamic pricing model.
They had identified that, although wedding business was a top-performing segment for them in terms of room sales, this sometimes came at the expense of a strong average room rate and they wanted to consider the impact of improved rate strategies across additional segments. They therefore wanted to focus on increasing ADR across the business, with a strategic decision to attract more transient business.
Also many of the daily tasks associated with revenue management were manual and time-consuming for the team, which did not include a dedicated revenue manager.
Installing Right Revenue has helped to build a revenue culture among staff, as well as drive revenue to the bottom line. The reporting, recommendations and two-way rate push integration have all helped to boost performance, and the strong partnership has helped to improve the revenue culture within the hotel.