Resumen

This white paper gives actionable advice how to plan and develop the most effective room pricing strategies. It provides evergreen guiding principles, and explains, step by step, how to: • Identify and track the main growth drivers for your business • Collective competitive market data to inform your strategy • Explore the best ways to reach out to more guests and work effectively with Online Travel Agencies • Understand when and to what extent you should increase or reduce your rates • Use promotional tools to influence behavior and gain competitive advantages • Avoid common mistakes and use automation to avoid time-consuming tasks and manual effort

Lo que aprenderás

• Get Your Metrics Right
• Understand Your Competition
• Understand What’s Going On in Your Area
• Understand How Best to Reach Your Prospective Guests
• Optimize Your Pricing Strategy
• Taking It to the Next Level: Dynamic Pricing and Automation
• Common Mistakes You Can Avoid