360&1 - Direct Bookings vs. Lighthouse Direct:
Lequel vous convient le mieux ?

The Decision

Choosing between 360&1 - Direct Bookings and The Hotels Network (Personalization) comes down to your hotel’s specific needs for increasing direct bookings and optimizing guest engagement. Both aim to reduce reliance on OTAs, but they approach this goal differently—one through a broad digital marketing platform, the other via a suite of website tools focused on personalization. Your decision should reflect whether your focus is on comprehensive advertising campaigns or on-site user experience.

While 360&1’s platform emphasizes digital advertising with commission-based models, The Hotels Network offers a suite of personalization tools that directly enhance your website’s conversion rate. Which solution aligns more closely with your hotel’s growth strategy and current technological infrastructure?

Quick Verdict

The Hotels Network has a much larger, more recent review base—347 reviews in the last 6 months—making it the more reliable choice for current insights. Its high ratings across usability, support, and features underscore its strength in active hotel environments. In contrast, 360&1’s minimal review data and lack of recent feedback suggest it’s less proven today.

Given the volume and freshness of reviews, The Hotels Network clearly holds the edge for hoteliers seeking proven, well-supported tools for direct bookings and website engagement.

Is 360&1 or The Hotels Network Better for Hotels?

Both products aim to boost direct bookings, but they target different hotel priorities. 360&1 specializes in digital advertising campaigns across Google, Bing, Meta, and metasearch channels, operating on a commission basis, making it ideal for hotels wanting a hands-off marketing approach. Conversely, The Hotels Network provides website-focused tools like pop-ups, smart notes, exit intent messages, and personalized experiences to convert visitors already on your site.

While 360&1 offers an all-in-one digital marketing service with an emphasis on paid ads and performance monitoring, The Hotels Network’s platform focuses on improving onsite engagement with a rich suite of features. Do you want a broad advertising reach or a more targeted website conversion approach?

360&1 vs The Hotels Network: Which Should Your Hotel Choose?

If your hotel needs a straightforward, performance-based digital marketing partner that manages ad campaigns and optimizes your online visibility, 360&1 is the better fit. Its commission model aligns costs with results, and its integration with Google Hotel Ads and Bing Ads offers broad reach.

On the other hand, if your priorities are increasing direct bookings through website personalization, reducing bounce rates, and engaging visitors with tailored messages, The Hotels Network is the clear choice. Its high user ratings—4.76 out of 5 for ease of use and 4.91 for customer support—highlight its effectiveness for hotels seeking to elevate their on-site conversion rates.

Is 360&1 or The Hotels Network Easier to Use?

Ease of use is crucial for adoption across your team. 360&1 enjoys a perfect 5/5 rating for usability, although it lacks any onboarding support or detailed review comments. Its campaign management is straightforward but may require some familiarity with digital advertising.

The Hotels Network holds a slightly lower rating at 4.76/5 but benefits from a more detailed onboarding process rated at 4.78/5 and user-friendly tools that are praised for their intuitive interface. Its comprehensive analytics and personalization options are designed for quick implementation and adoption.

Edge: The Hotels Network.

Which Has Better Features: 360&1 or The Hotels Network?

The Hotels Network offers a rich suite of 11 unique features, including pop-up and exit intent messages, review widgets, smart notes, saved searches, and advanced analytics. These tools are specifically designed to increase website engagement and direct bookings.

360&1, however, provides no exclusive features beyond its core campaign management system, relying solely on digital advertising campaigns and monitoring tools like FindThePax, BrandChecker, and Price Intelligence, which are valuable but less customizable.

Edge: The Hotels Network.

Which Has Better Customer Support: 360&1 or The Hotels Network?

Support is a key factor, especially during implementation and scaling. 360&1 boasts a perfect 5/5 rating for customer support, with reviews emphasizing their responsiveness and customer-centric approach, such as “The teams are responsive and work with the customer in mind.”

The Hotels Network slightly edges out with a 4.91/5 rating, and reviews consistently praise its proactive, helpful support team and evolving technology. Guests describe the support as always available and eager to help, which is crucial for fast onboarding and troubleshooting.

Edge: The Hotels Network.

Which Has More Integrations: 360&1 or The Hotels Network?

Integration breadth impacts how easily each platform fits into your existing tech stack. 360&1 has 2 verified partners, including D-Edge, but its limited integrations suggest less flexibility.

The Hotels Network boasts 67 verified partners, including major booking engines like Omnibees, RoomRaccoon, and Profitroom, as well as other tools like GuestCentric and ROIBACK, making it far more adaptable to varied systems.

Edge: The Hotels Network.

Which Do Hoteliers Rate Higher: 360&1 or The Hotels Network?

The Hotels Network has a significant review volume—347 reviews in the last 6 months—and averages 4.76/5 for ease of use and 4.91/5 for support, indicating strong ongoing satisfaction. Its recent reviews frequently cite improvements in conversion and direct bookings.

360&1’s review count is only 1, with no recent feedback, and its ratings are effectively zero, which indicates it’s not actively used or valued by hotels today.

Edge: The Hotels Network.

How Much Do 360&1 and The Hotels Network Cost?

360&1 does not publicly disclose its pricing, but it operates on a commission basis starting at 9.5% of the turnover generated from ad campaigns, with no setup or additional fees. This can be cost-effective but unpredictable depending on performance.

The Hotels Network charges a $300 monthly fee, with no mention of additional costs, providing predictable expenses for hotels looking to manage their budgets upfront.

What Type of Hotel Should Use 360&1?

• Hotels that prefer a performance-based, campaign-driven approach to increase direct bookings.
• Teams that want to outsource digital advertising and performance monitoring.
• Hotels in regions where Google Hotel Ads and Bing Ads are highly effective.
• Properties with the budget for commission-based advertising and willing to wait for results.

Not ideal if you seek detailed on-site personalization or prefer a fixed monthly fee with more control.

What Type of Hotel Should Use The Hotels Network?

• Hotels aiming to increase website conversion rates through personalization.
• Teams that want to deliver tailored messages and smart engagement tools.
• Hotels with multiple properties needing a unified platform for website messaging.
• Properties seeking advanced analytics and A/B testing to optimize marketing.

Not ideal if you prefer a pure advertising campaign approach or have limited technical capacity for integration.

The Bottom Line for Hotels

In essence, 360&1 offers a broad digital advertising service with a focus on performance-based results via commissions. It’s a solid solution for hotels that want to outsource their marketing and are comfortable with less control over messaging.

The Hotels Network, by contrast, provides a suite of tools to improve website conversion, personalization, and guest engagement—more suitable for hotels that want direct control over their site experience and are ready to invest in sophisticated guest journey enhancements.

For hotels seeking proven, recent, and highly rated tools, The Hotels Network is the clear choice. Its extensive feature set, support, and integrations make it the more future-proof and scalable option. If your strategy leans toward managing advertising campaigns externally and performance-based payments, then 360&1 may fit.