Asana vs. LIKE MAGIC (Staff App):
Qual è Quello Giusto per Te?

The Decision

When evaluating staff collaboration tools for your hotel, you face a choice between Asana and LIKE MAGIC. Both aim to improve team coordination and streamline operations, but they serve different needs. Asana is a well-established project management platform, while LIKE MAGIC is a hotel-specific, automation-driven guest experience platform. Which one aligns better with your hotel’s priorities?

Both products address operational inefficiencies, but they approach the problem differently. Asana focuses on task and project management for teams, whereas LIKE MAGIC automates guest interactions and routine tasks. Are you looking to enhance internal collaboration or guest-facing automation? That’s the core question.

The more recent reviews and the higher review count favor LIKE MAGIC. With 16 reviews in the last six months and a 99% likelihood to recommend, LIKE MAGIC’s data is more current and reliable. Asana’s only two reviews, both older, make its ratings less representative of today’s performance. So, which product do you trust more based on recent user feedback?

Is Asana or LIKE MAGIC Better for Hotels?

Both products aim to improve operational workflows, but they are designed for different aspects of hotel management. Asana offers a simple, flexible tool for task tracking and team communication, suitable for various industries but not purpose-built for hospitality. LIKE MAGIC, on the other hand, is a dedicated hotel operations platform that automates guest interactions from booking to checkout.

Asana’s core strength lies in its ability to organize internal team tasks, with a 4/5 ease-of-use rating and mostly positive reviews about managing communication and teamwork. It’s used mainly by standard hotels and is appreciated for its versatility in non-hotel settings. However, its lack of hotel-specific features and integrations can be a drawback.

LIKE MAGIC excels in automating guest journeys with 12 unique features, including digital check-in, in-room dining, and automated messaging. Its 5/5 ease of use rating and near-perfect customer support score (4.88/5) reflect its hotel-specific design, making it ideal for properties seeking to reduce staff and enhance guest experiences. Which platform better suits your hotel’s operational focus?

Edge: LIKE MAGIC.

LIKE MAGIC vs Asana: Which Should Your Hotel Choose?

If your hotel needs a dedicated platform to automate guest interactions and reduce staffing costs, LIKE MAGIC is the clear choice. Its automation features—integrations with PMS, digital keys, guest messaging, and self-service capabilities—are unmatched and designed specifically for hotel operations.

If your team primarily needs a straightforward project management tool to organize internal tasks and improve communication, Asana is suitable, especially for hotels with smaller or less complex operations. However, given its limited hotel-specific features and the small volume of recent reviews, it’s less ideal for hotels aiming for digital guest experience enhancements.

For properties focused on internal team productivity without guest-facing automation, Asana could suffice. But for hotels committed to automating guest journeys and operational workflows, LIKE MAGIC offers a comprehensive, purpose-built solution. Which aligns with your immediate needs?

Edge: LIKE MAGIC.

Is Asana or LIKE MAGIC Easier to Use?

Asana’s interface is rated 4/5 and is praised for being simple and open, helping teams adopt the platform with some training. Its onboarding score (3/5) indicates a decent experience but may require internal effort to standardize usage across teams.

LIKE MAGIC’s interface scores a perfect 5/5 for ease of use, with a nearly perfect onboarding score of 4.93/5. Its hotel-specific design minimizes staff training time and reduces onboarding friction, especially for properties with limited tech experience.

Based on recent reviews, LIKE MAGIC’s intuitive platform and quick setup give it a notable edge for hotels seeking rapid deployment without extensive training.

Edge: LIKE MAGIC.

Which Has Better Features: Asana or LIKE MAGIC?

Asana offers 0 unique hotel-specific features, focusing mainly on task tracking, communication, and project management. Its strengths lie in general collaboration tools, but it lacks automation for guest services or operational workflows.

LIKE MAGIC provides 12 distinct features tailored for hospitality, including work prioritization, real-time task tracking, file libraries, automated replies, multi-property monitoring, and an open API. These features directly support automating guest interactions, staff workflows, and service delivery, making it the more feature-rich choice for hotels.

Given the hotel-specific features and integrations, LIKE MAGIC clearly stands out. If you need automation and guest journey management, it offers more relevant tools.

Edge: LIKE MAGIC.

Which Has Better Customer Support: Asana or LIKE MAGIC?

Asana’s customer support score of 2.5/5 reflects mixed reviews. Some users find it difficult to get timely help, and onboarding can be inconsistent, requiring additional internal effort.

LIKE MAGIC boasts a support rating of 4.88/5, with reviews emphasizing its responsiveness and dedicated assistance. Hotel clients praise the platform’s ongoing product evolution and attentive support, which enhances their operational confidence.

For hotels prioritizing reliable, responsive support, LIKE MAGIC’s high rating makes it the preferable option.

Edge: LIKE MAGIC.

Which Has More Integrations: Asana or LIKE MAGIC?

Asana has no verified integrations, limiting its ability to connect with hotel systems directly. This can restrict its usefulness in a hotel environment where seamless data flow is essential.

LIKE MAGIC integrates with 10 verified partners, including PMS systems like 4SUITES, apaleo, and Mews, as well as payment and guest messaging platforms. These integrations streamline operations and reduce manual data entry.

If integrations are crucial for your hotel’s technology ecosystem, LIKE MAGIC’s broader connectivity provides a significant advantage.

Edge: LIKE MAGIC.

Which Do Hoteliers Rate Higher: Asana or LIKE MAGIC?

Asana’s reviews are limited and older, with a 4.5/5 overall rating based on only 2 reviews. Its users appreciate its simplicity but note its lack of hotel-specific features.

LIKE MAGIC’s recent reviews, totaling 16 in the last six months, give it a 4.88/5 customer support score and a 99% likelihood to recommend. Hotels across Europe and Asia Pacific, particularly extended stay and boutique properties, praise its automation and operational efficiencies.

Given the volume and recency of reviews, LIKE MAGIC’s user ratings are more indicative of current performance and satisfaction.

Edge: LIKE MAGIC.

How Much Do Asana and LIKE MAGIC Cost?

Asana does not publicly disclose pricing, and it offers a free basic version limited to small teams. Larger teams or advanced features require custom pricing, which can be costly and complex to scale.

LIKE MAGIC charges a flat fee of $1,100 per month, with no free tier or trial. This fee grants access to its full suite of hotel-specific features and integrations.

For clarity and predictability, LIKE MAGIC’s straightforward pricing makes it easier for hotels to budget and evaluate ROI.

Edge: LIKE MAGIC.

What Type of Hotel Should Use Asana?

Hotels that:

• Have small, non-complex teams needing internal task management.
• Focus on improving internal communication without automation.
• Are open to customizing workflows to fit their unique needs.
• Don’t require extensive integrations with property systems.
• Have staff comfortable with general project management tools.

Not ideal if:

• You seek automation of guest interactions.
• Your hotel needs a hotel-specific operations platform.
• You require seamless PMS or access integrations.
• You want a platform designed explicitly for hospitality workflows.

Asana is suitable for basic internal collaboration but less so for automating guest services.

What Type of Hotel Should Use LIKE MAGIC?

Hotels that:

• Want to automate guest check-ins, messaging, and service requests.
• Aim to reduce staffing costs through digital workflows.
• Need integrations with PMS, payment, and access systems.
• Operate in markets where digital guest experiences are a competitive advantage.
• Are open to adopting a hotel-specific, automation-driven platform.

Not ideal if:

• Your hotel primarily relies on manual processes without automation.
• You lack the budget for a dedicated platform.
• Your team prefers general project management tools over hotel-focused solutions.
• You operate a small property that doesn’t need extensive automation.

LIKE MAGIC is best for hotels committed to digital guest experience transformation.

LIKE MAGIC vs Asana: The Bottom Line for Hotels

The core difference lies in their purpose: Asana is a general project management tool, while LIKE MAGIC is tailored for hotel operations automation. If your priority is internal team collaboration without guest-facing features, Asana might suffice, but it lacks hotel-specific integrations and automation.

Choose Asana if your team needs a flexible internal collaboration platform and your hotel’s operations are simple. However, for hotels seeking to streamline guest interactions, automate workflows, and reduce staffing, LIKE MAGIC provides a more suitable, hotel-centric solution.

When to choose Asana: You’re focused on internal team productivity, have a small team, and don’t require guest automation. When to choose LIKE MAGIC: Your goal is to automate guest journeys, reduce staffing costs, and integrate seamlessly with your property systems.

In conclusion, for most hotels aiming to enhance operational efficiency and guest satisfaction through automation, LIKE MAGIC is the stronger choice. Its recent reviews, hotel-specific features, and broader integrations make it the more reliable, future-proof solution.