A maioria dos sites de hotéis e aluguel por temporada registra uma taxa de abandono de mais de 80% depois que as pessoas acessam o mecanismo de reservas. Então, esses convidados estão completamente perdidos? Não mais. O pacote NAVIS Shopping Cart Abandonment (SCA) é a primeira solução de CRM de hospitalidade que cria leads acionáveis de mecanismos de reservas abandonadas para sua plataforma de automação de e-mail e sua equipe de vendas de reservas - para impulsionar as taxas de conversão líderes do setor na demanda que você já criou.
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Web & Communications Manager in Porto Ercole (Italy)
Director of Sales, Marketing & Revenue
VP of Hotel Marketing & Distribution
Hotel Metrics, the first of its kind, tracks customer behavior from the initial Interaction to booking, giving hotels unprecedented insights and a renewed perspective on marketing.
Hotel Metrics is an advanced marketing analytics platform purpose-built for independent hotels. Developed by Gourmet Marketing, the tool offers hoteliers end-to-end visibility into the entire guest journey—from first website visit to final booking—empowering marketing teams with the insights needed to drive more direct reservations and improve campaign performance.
Unlike traditional analytics tools that silo data by channel, Hotel Metrics unifies multi-channel marketing activity into a single, easy-to-understand funnel view. It tracks user behavior across all touchpoints—including paid ads, email campaigns, website interactions, and booking engines—giving hotels a complete picture of how guests engage before they convert.
With this full-funnel transparency, Hotel Metrics helps hotels:
Identify drop-off points in the booking journey to reduce friction and increase conversion rates
Attribute bookings to the right channels, campaigns, and keywords with greater accuracy
Understand guest behavior patterns to inform smarter marketing decisions
Optimize marketing spend by focusing on initiatives that drive measurable ROI
Benchmark performance over time and spot trends across campaigns, seasons, or audience segments
By connecting the dots between marketing efforts and real revenue impact, Hotel Metrics enables hotels to move beyond guesswork and make data-driven decisions that grow direct bookings and profitability
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Director of Sales and Marketing in Agadir (Morocco)