...the chain was fully convinced that they also had to digitize their guests’ experience once they arrived at their hotel, providing them access to all of their services and making it really easy for them to book or order those services. And everything had to be done using the same app.

A top digital experience: Go fully paperless, providing guests a digital channel, always up to date, where they can check out the activities and services offered by the hotel as well as corporate information from RIU.

Automate the hotel's workflow: Another main objective was to automate the hotel’s workflows to provide guests a better experience by managing their requests better and faster.

Digitize internal processes: Like reservations at restaurants, spas or any other facilities, or creating and providing discounts and perks via "Resort Credits”. Also, they aimed to complement RIU’s already existing app for loyalty and room reservations, generating synergies between both apps