How Brentwood Inn & Suites Transformed Multi-Property Management with Yanolja Cloud Solution

OPERATIONS

Nestled in the heart of Glen Allen, Virginia, Brentwood Inn & Suites enjoys a prime spot just minutes from downtown Richmond and the region’s top attractions. Its convenient location offers the perfect blend of small-town charm and easy access to vibrant cultural, dining, and business hubs. With a welcoming atmosphere and scenic surroundings, it’s an ideal base for travelers looking to explore Central Virginia. The exterior-corridor property features 45 clean, comfortable rooms—some with spa baths—equipped with premium amenities. As part of a growing chain of properties, Brentwood Inn & Suites faced challenges in managing multiple hotels without a unified system and struggled to track performance and support new properties. With nearly 30% of bookings coming through OTAs and frequent reservation errors at the front desk (averaging to 15%), the team needed a solution that could reduce inefficiencies, increase direct bookings, cut costs, and improve control across locations. By adopting Yanolja Cloud Solution, they gained real-time oversight, streamlined operations, and ensured every property receives consistent, 24/7 support.

Why it matters: Brentwood Inn & Suites needed a way to manage multiple franchise properties under one system while ensuring every hotel received consistent technical support. Before Yanolja Cloud Solution, nearly 30% of bookings came from OTAs, reservation errors averaged around 15%, and front-desk staff spent up to 10 extra minutes per check-in. The group was facing rising costs, inefficiencies, and limited visibility across properties. Yanolja Cloud Solution provided a centralized platform to track performance in real time, onboard new properties efficiently, and give every location 24/7 assistance—removing operational blind spots and improving guest satisfaction.

Yanolja Cloud Solution gave Brentwood Inn & Suites a single platform to manage performance, reservations, and guest feedback across all franchise properties. With integrated payment processing and ID scanning, check-in/check-out time was reduced by 65%, while managers saved more than 20 hours per month by consolidating reporting into one dashboard. The system lets staff switch between hotels instantly, track metrics in real time, and onboard new locations without disruption, while 24/7 support ensures every property operates smoothly.

Top 3 Core Objectives: Unify property management, distribution, and booking processes across the franchise to improve operational efficiency, maximize online visibility, and deliver a consistent guest experience.

Centralized Property Management: Manage reservations, front desk tasks, housekeeping, and performance tracking for every property from one PMS, ensuring accuracy and real-time oversight.
Optimised Distribution: Keep rates and availability synchronized across all OTAs and sales channels with the channel manager, reducing overbookings and maximizing visibility.
Direct Booking Growth: Use the booking engine to convert website visitors into guests, increasing commission-free reservations, reducing OTA dependency and strengthening the brand’s direct sales channel.

Innovators Mentioned

Brentwood Inn & Suites

Yanolja Cloud Solution

Sunil Patel

Owner

Brentwood Inn & Suites

"We can now manage every property in our franchise from a single dashboard, track performance instantly, and know that our team has 24/7 support whenever it’s needed. It has completely changed how we operate."

Sunil Patel

Owner

👍 Owner Sunil Patel said that Brentwood Inn & Suites gained real-time control over all franchise properties and consistent, around-the-clock support.:

"We can now manage every property in our franchise from a single dashboard, track performance instantly, and know that our team has 24/7 support whenever it’s needed. It has completely changed how we operate."

⚖️ The selection process: During their research process, Sunil Patel evaluated Yanolja Cloud Solution's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Yanolja Cloud Solution was the best fit solution:

Owner Sunil Patel said, about their decision: "With the PMS, channel manager, and booking engine working together, we’ve simplified our operations, increased direct bookings, and improved our response to guest feedback across every property."

📈 The results: By implementing Yanolja Cloud Solution’s PMS, channel manager, and booking engine, Brentwood Inn & Suites gained full operational oversight, improved booking performance, and ensured every property in the franchise received consistent support and guest engagement.

Improved Operational Efficiency Centralized PMS allowed managers to oversee reservations, housekeeping, and performance across all properties in real time, reducing manual work and errors. Reservation errors were reduced by 82% (from 15% down to just 3%), while integrated payment and ID scanning cut check-in/check-out processing time by 65%.
Higher Booking Conversions The booking engine increased direct reservations through the brand’s central website, lowering reliance on OTAs and saving on commission costs. Direct booking share improved to 30% of total reservations, while OTA dependency was reduced—helping save an estimated $4,500 per month in commission fees.
Enhanced Guest Experience 24/7 support and active reputation management helped properties respond faster to guest feedback, boosting satisfaction and online ratings. Average response time to guest feedback was cut from 24 hours to 4 hours, while guest satisfaction scores improved steadily, moving review ratings closer to 4.5 stars.

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