Within 2 months, this hotel group saved 60% on software costs and increased direct bookings by 12%

REVENUE MANAGEMENT

Within 2 months, this hotel group saved 60% on software costs and increased direct bookings by 12%

In southeast Phuket, Thailand’s largest island, are 2 unique resort properties set 300 meters apart: Serenity Resort & Residences, a small resort made up of 78 units, and Friendship Beach Resort, a 36-unit hotel with an adjoining wellness spa that houses 18 more units. For close to 10 years, both properties were running on separate PMS systems.

Why it matters: Edward Kennedy, e-commerce and revenue manager for the properties, recognized that there was a lot of complexity in building reports for two properties under the same management but different systems. So he went in search of a solution.

After discovering Cloudbeds, Edward decided to switch both properties over to the cloud-based PMS system due to the cost savings and more simplified sales process. For example, with the previous PMS systems, there were a lot of heavy processes in terms of updating availability and syncing rate. Now, since choosing Cloudbeds, Edward reports, “June alone at Serenity, we had a 40% increase in room revenue. It’s early days still, but it’s a very positive sign. We are seeing similar trends in both properties.”

Top 3 Core Objectives: The reservations, sales, and marketing departments have experienced the most impact but even the housekeeping department has saved time on their inventory reports.

More revenue: “The automatic price updates using the price intelligence system is game-changing in that no other systems implement it so effectively,” says Edward. Cloudbeds’ Pricing Intelligence Engine (PIE) gathers market data in real-time, compares rates with competitors, and builds rules to adjust rates based on a wide range of criteria, all to help yield more revenue.
Simplified sales processes: With the previous PMS systems, there were a lot of heavy processes in terms of updating availability and syncing rate. Edward reports that previously, all reservations had to be entered manually. Now, he says, “We’ve linked our website into Cloudbeds using the API and we have our own custom booking engine that we’ve integrated with Cloudbeds, and all the OTAs and everything, we’ve connected up. So it’s saving a vast amount of time.”
Wide range of integrations: What made it easier to switch both properties to a new PMS was Cloudbeds’ wide range of integrations that allow connection with a number of different services and tools. Edward’s team connected their Lightspeed POS account through Cloudbeds’ in-app integration to simplify onsite restaurant billing for guests.

Innovators Mentioned

TRIPLE C HOTELS & RESORTS

Cloudbeds

Edward Kennedy

E-Commerce and Revenue Manager

TRIPLE C HOTELS & RESORTS

"We identified 60% savings in our software costs for the two hotels, which is huge for a small hotel group like us. When you combine the powerful features with the automatic price updates using the price intelligence engine, and the large cost savings, Cloudbeds really is a game-changing solution for small and medium sized hotels."

Edward Kennedy

E-Commerce and Revenue Manager

👍 E-Commerce and Revenue Manager Edward Kennedy said that The automatic price updates using the price intelligence system is game-changing:

"We identified 60% savings in our software costs for the two hotels, which is huge for a small hotel group like us. When you combine the powerful features with the automatic price updates using the price intelligence engine, and the large cost savings, Cloudbeds really is a game-changing solution for small and medium sized hotels."

⚖️ The selection process: During their research process, Edward Kennedy evaluated Cloudbeds's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Cloudbeds was the best fit solution:

E-Commerce and Revenue Manager Edward Kennedy said, about their decision: "Another major reason we decided to go with Cloudbeds… we can interface with so many different systems."

📈 The results: With their personal effort to customize Cloudbeds to their needs, Edward and his team at Serenity Resort & Residences and Friendship Beach Resort have been able to save a ton of time and money while also increasing their revenue and direct bookings.

10% increase in room revenue
10-12% more direct bookings
60% reduction in software costs