OPERATIONS

Biltmore Greensboro Hotel, USA, enjoys 40% increase in both revenue and direct bookings with Hotelogix.

Verified case study Hotel Tech Report has reached out to hoteliers at The Biltmore Greensboro Hotel to verify this case study.
Biltmore Greensboro, a 3-star boutique hotel and haven close to many popular attractions needed an urgent switch from its on-premise property management system and found Hotelogix. 40% increase in revenue and direct bookings, saw Biltmore Greensboro Hotel, once they began work with Hotelogix. After carefully considering the hotel’s evolving needs and comparing them with other solution providers, they chose Hotelogix.
Why it matters: With Hotelogix, Biltmore Greensboro was able to secure comprehensive accounting and reporting features, while working with a management dashboard.
  • Being a pet-friendly hotel that has plenty of walk-ins, Biltmore Greensboro was also able to automate daily operations requiring minimal manual intervention and channel connect, allowing real-time updates of inventory & rates across OTAs.

Top 3 Core Objectives: Biltmore Greensboro needed a change from an on-premise system and was looking for a cloud-based solution that could:-
  • Channel Manager Integration: PMS could sync with a channel manager to display reservation status in real time.

  • Multiple POS Connections: Open up multiple avenues of earning revenue.

  • Features and Remote access: Offers the capability of doing many operational tasks with ease. All information is freely available to tap into whenever and wherever required.

Hotelogix

Hotelogix is robust cloud based property management system designed to simplify hotel operations, increase market reach, drive more bookings and maximize revenue. Hotelogix provides solutions for both independent and group properties and is trusted by hoteliers in 100+ countries.

Innovators Mentioned

Hotelogix
BC
Brian Coleman
Hotel Tech Report reached out to Brian Coleman who verified this case study.

General Manager

The Biltmore Greensboro Hotel

"Thanks to Hotelogix, our operating costs have come down drastically since we’ve cut down on commissions, labor, and overall reservation costs. We no longer have to worry if every single OTA is up-to-date and properly connected, nor about entering reports manually. Hotelogix has also helped us conquer the overbooking problem. Their support team is always present and happy to help us out, regardless of what the issue is, or what time it is!"

Brian Coleman

General Manager

👍 General Manager Brian Coleman said that Hotelogix has automated our operations, saved our costs, and given us world-class support.:
  • "Thanks to Hotelogix, our operating costs have come down drastically since we’ve cut down on commissions, labor, and overall reservation costs. We no longer have to worry if every single OTA is up-to-date and properly connected, nor about entering reports manually. Hotelogix has also helped us conquer the overbooking problem. Their support team is always present and happy to help us out, regardless of what the issue is, or what time it is!"

⚖️ The selection process: During their research process, Brian Coleman also researched Oracle Hospitality, Cloudbeds, and ultimately decided Hotelogix was the best fit for them.
  • General Manager Brian Coleman said, about their decision: "When we decided to move to the cloud, we reviewed a few other systems like Opera and Cloudbeds. But after very careful consideration of our hotel’s evolving needs and some other vital factors, we chose Hotelogix. We are happy we made the right choice."

📈 The results: Biltmore Greensboro Hotel has seen tremendous growth in the last three years since its association with Hotelogix. Apart from overcoming overbooking issues, the hotel was able to distribute inventory better on OTAs. There were some more quantifiable changes too, like:
  • 40% increase in revenue

  • 40% increase in direct bookings

  • 20% increase in OTA bookings

Manténgase al día con los últimos consejos, tendencias e ideas sobre tecnología hotelera con el boletín mensual de HTR, theRewind

Únase a 50,237 ejecutivos de las mejores marcas como Accor, Marriott, Viceroy, Shangri-La, Rosewood, Expedia y AirBnB y reciba las últimas innovaciones y conocimientos en su bandeja de entrada una vez al mes.