Atomize is an AI-driven revenue management system that automates real-time price optimization and demand forecasting. Connected natively with the Mews PMS, it ingests live booking and market signals to recommend—and execute—rate updates continuously. For Hollywood Hotel, Atomize replaced manual pricing with automated, integrated workflows: rates now adjust automatically, forecasts stay reliably close to actuals (~10%), and only leadership/revenue management touches the tool daily while the rest of the team concentrates on operations and guest experience.

Automate revenue management: Hollywood Hotel wanted to eliminate manual, time-consuming rate updates by introducing a system that could automatically adjust prices based on real-time demand.

Improve pricing confidence: They sought better insight and control over when to push or adjust rates, using data-driven forecasts instead of intuition.

Ensure seamless system integration: The team wanted an RMS that integrates natively with Mews to keep data synchronized, reduce errors, and simplify daily operations.