Thermae Palace is a historic 1930s seafront hotel in Ostend, Belgium, with 136 rooms, large multifunctional event spaces and a brasserie that attracts mainly local guests and day visitors. It combines a protected, heritage building and a very modern guest expectation: reliable Wi-Fi, contemporary in-room features and sharp, dynamic pricing. Before RoomPriceGenie, managing prices was a fully manual process owned by the hotel director, Ken. Every day, every rate was set by hand based on his 20+ years of experience in the market. This worked well for revenue, but it was time-consuming, stressful and hard to hand over, especially in a market driven by weather, last-minute bookings and cancellations. RoomPriceGenie now provides Thermae Palace with dynamic, demand-based pricing that reacts quickly to changes in occupancy and market behaviour. The team checks the system twice a day, makes light manual adjustments when specific local knowledge (like a sudden heatwave) matters, and otherwise lets it run. Crucially, a colleague with far fewer years of revenue experience can now manage pricing and still achieve results comparable to Ken’s, with much less daily effort.

Reduce pricing workload: Move away from one person spending hours each day on manual rate decisions. Free up leadership time by letting a system handle day-to-day pricing, while keeping oversight simple.

Protect peak revenue: Make sure the hotel captures full value on high-demand days, especially at the coast where weather can trigger sudden waves of last-minute bookings. Use a system that is willing to price higher than a human might dare, without harming guest satisfaction.

Share revenue expertise: Make revenue management less dependent on one expert by giving colleagues a tool they can confidently use. Ensure that someone with less experience can still deliver strong results, supported by clear recommendations and easy controls.