ADDITIVE + MARKETING AUTOMATION vs. SHR Customer Relationship Management (CRM):
Lequel vous convient le mieux ?

The Decision

Both ADDITIVE’s Marketing Automation and SHR Group’s CRM aim to improve your hotel’s guest engagement and marketing efforts. While they share some features, their core focuses differ: ADDITIVE emphasizes data-driven marketing automation, and SHR concentrates on guest relationship management and loyalty. Your choice depends on whether your priority is automating marketing campaigns or strengthening guest relationships. Which functionality aligns best with your hotel’s current needs?

Is ADDITIVE’s Marketing Automation or SHR Group’s CRM Better for Hotels?

ADDITIVE specializes in marketing automation tailored for hotels, helping you target guests via personalized campaigns based on comprehensive data from your PMS, social media, and other sources. SHR Group, meanwhile, centers on managing guest relationships through profile management, segmentation, and loyalty programs, aiming to foster long-term guest loyalty and engagement.

ADDITIVE’s platform is designed to boost occupancy and revenue by automating marketing efforts, with recent reviews praising its ability to generate high sales with minimal manual effort. SHR’s CRM, on the other hand, has a broader scope of guest engagement, offering tools for personalized communication, upselling, and reward management, which are praised for their ease of use and impact on guest satisfaction.

Given the recent reviews, SHR Group impresses with more consistent feedback and a larger user base, indicating a stronger market presence and ongoing support. Both tools aim to improve guest interactions, but ADDITIVE is more focused on marketing automation, while SHR emphasizes guest relationship building.

Edge: SHR Group

SHR Group vs ADDITIVE: Which Should Your Hotel Choose?

If your hotel needs a comprehensive guest relationship management system with loyalty capabilities, go with SHR Group. Its features like guest profiles, segmentation, and customizable loyalty programs are ideal for hotels prioritizing long-term guest retention and personalized engagement.

If your hotel seeks to automate targeted marketing campaigns based on guest data, with a focus on increasing occupancy and sales efficiency, ADDITIVE is the better fit. Its data-driven approach and automation tools are designed to maximize revenue with minimal manual input.

For properties heavily invested in data analysis, guest segmentation, and loyalty programs, SHR’s interconnected tools and broader feature set make it a clear choice. Conversely, if your team’s goal is to implement automated marketing that directly boosts occupancy, ADDITIVE’s specialization serves that purpose well.

Edge: SHR Group

Is ADDITIVE or SHR Group Easier to Use?

ADDITIVE boasts a high ease-of-use rating at 4.8/5, with reviews emphasizing its intuitive interface and seamless integration between features. Its onboarding process receives perfect scores, and users consistently praise the platform’s straightforward operation, even for teams with limited technical expertise.

SHR Group’s platform is similarly rated highly at 4.77/5, with reviews highlighting its user-friendly CRM and support in navigating complex guest data. Users appreciate its modern interface and responsive support, though some mention a slightly steeper learning curve due to its extensive features.

Given the recent reviews, ADDITIVE has a slight edge for ease of use and onboarding, especially for smaller teams or those new to marketing automation.

Edge: ADDITIVE

Which Has Better Features: ADDITIVE or SHR Group?

ADDITIVE offers unique features such as GDPR and CCPA compliance, with 2 features solely in its arsenal. Its focus on data-driven marketing automation includes tools for personalized campaigns, voucher incentives, and real-time insights, totaling 24 features.

SHR Group provides a centralized multi-hotel/multi-brand solution and a guest feedback module, exclusive to its platform, with 22 shared features with ADDITIVE. Its strengths lie in loyalty program management, guest profiles, and extensive analytics, making it a comprehensive guest engagement platform.

Both platforms excel, but ADDITIVE’s broader scope of marketing-focused features and compliance tools give it a slight edge in marketing automation capabilities.

Edge: ADDITIVE

Which Has Better Customer Support: ADDITIVE or SHR Group?

ADDITIVE’s support ratings are strong at 4.8/5, with reviews citing excellent communication, responsive service, and smooth onboarding. Users appreciate the ongoing exchange of ideas that lead to continuous improvements.

SHR Group’s support outperforms slightly at 4.92/5, with reviews praising its personable, knowledgeable, and prompt assistance. Customers frequently mention the support team’s responsiveness during implementation and ongoing use.

Both are highly rated, but SHR Group’s marginally higher score and consistently positive feedback give it the support edge.

Edge: SHR Group

Which Has More Integrations: ADDITIVE or SHR Group?

SHR Group’s platform integrates with 81 verified partners, including major providers like Criton, Profitroom, and Umi Digital. It also offers a broad range of integrations, with 3 shared partners such as Planet, Mews, and apaleo GmbH.

ADDITIVE’s integration count is limited to 7 verified partners, including notable names like Casablanca and Guestnet. Its focus is more on core marketing tools rather than extensive third-party integrations.

If your hotel relies on a variety of tech partners, SHR Group’s extensive integration network makes it the better choice. For simpler setups or specific marketing needs, ADDITIVE’s fewer integrations may suffice.

Edge: SHR Group

Which Do Hoteliers Rate Higher: ADDITIVE or SHR Group?

ADDITIVE’s review count is only 5, with an overall rating of 0/5, reflecting limited feedback and recent reviews, which diminishes confidence in its current performance. Its reviews praise automation features but lack the volume for a definitive rating.

SHR Group, with 26 reviews and a score of approximately 34 on the HT Score scale, enjoys more recent, positive feedback. Hoteliers highlight its ease of use, support quality, and impact on revenue, especially in the luxury and boutique segments.

Given the larger and more recent review base, SHR Group is rated higher by hoteliers, indicating stronger overall satisfaction and support.

Edge: SHR Group

How Much Do ADDITIVE and SHR Group Cost?

ADDITIVE’s pricing is straightforward at $900 per month without a trial, with no freemium or implementation fees. Its cost is clear, but the value depends on your hotel’s specific marketing automation needs.

SHR Group does not publicly disclose detailed pricing, which may suggest customization or tiered options. The absence of transparent pricing requires direct contact for a quote.

If predictable, transparent pricing influences your decision, ADDITIVE offers a clearer financial picture. Otherwise, consider contacting SHR Group for tailored quotes.

What Type of Hotel Should Use ADDITIVE?

• Hotels that want to boost occupancy through automated, targeted marketing campaigns.
• Teams aiming to extract actionable insights from guest data across multiple channels.
• Properties with a focus on high-value segments, such as luxury or boutique hotels.
• Hotels ready to invest in data compliance, including GDPR and CCPA regulations.
• Hotels seeking a plug-and-play solution with quick onboarding and minimal manual effort.

Not ideal if your hotel relies heavily on personalized guest relationships or loyalty programs as the primary engagement tool. Also, if your team prefers a broader guest management platform beyond marketing automation, ADDITIVE may fall short.

What Type of Hotel Should Use SHR Group?

• Hotels prioritizing guest relationship management with segmentation, profile management, and loyalty programs.
• Properties looking for a unified platform to handle guest data, marketing automation, and feedback.
• Hotels that operate multiple brands or locations needing a centralized multi-hotel solution.
• Teams focused on maximizing guest satisfaction and repeat bookings through tailored experiences.
• Hotels seeking to enhance revenue through upselling, guest insights, and reward programs.

Not ideal if your hotel’s main goal is automated marketing campaigns with minimal guest relationship management. Also, if your property is small or prefers off-the-shelf solutions without customization, SHR Group’s extensive features might be overwhelming.

ADDITIVE vs SHR Group: The Bottom Line for Hotels

ADDITIVE specializes in automating marketing efforts by harnessing guest data to generate sales with minimal effort. Its ease of use, recent positive reviews, and targeted features make it an attractive option for hotels looking to drive occupancy through data-driven marketing.

SHR Group offers a broader platform focused on guest engagement, loyalty, and revenue management. Its extensive integrations, higher review scores, and proven impact on guest satisfaction make it the better choice for hotels seeking long-term relationship building and operational efficiency.

If your hotel’s priority is automation and quick implementation, ADDITIVE’s focused approach and recent user satisfaction favor it. Conversely, if you need a comprehensive guest management system with loyalty and extensive integrations, SHR Group provides a more mature, well-rated platform.

In conclusion: For data-driven marketing automation that’s easy to deploy and supported by recent reviews, choose ADDITIVE. If your hotel aims to deepen guest relationships, boost loyalty, and leverage a broader suite of tools, SHR Group is the more suitable option.