Alliants Guest App vs. Crave Mobile Platform (acq by HCN):
Lequel vous convient le mieux ?

The Decision

Choosing the right hotel guest app can dramatically influence guest satisfaction, operational efficiency, and revenue. Alliants Guest App by Alliants and Crave Mobile Platform by Crave Interactive both aim to enhance guest engagement—yet they approach this goal differently. Alliants focuses on unified communication and digital itineraries, while Crave emphasizes service automation through a broad set of features and integrations. Which solution aligns best with your hotel’s operational needs and guest expectations?

Both products solve core hospitality challenges: improving guest communication and streamlining service delivery. Alliants offers a highly customizable, chat-based experience with multilingual support, suited for hotels prioritizing personalized communication. Crave provides comprehensive service automation, especially for food and beverage, with a focus on ease of access across the property. Are you leaning toward a communication-centric approach or an integrated service platform?

Alliants Guest App or Crave Mobile Platform: Which Is Better for Hotels?

If your hotel needs a versatile guest communication solution that supports multiple messaging channels, Alliants is the stronger choice. Its ability to unify conversations, offer real-time translation, and generate digital itineraries makes it ideal for properties seeking to elevate guest engagement and personalization.

Conversely, if your focus is on operational automation—particularly food, beverage, and service requests—Crave is more suitable. Its extensive feature set, including in-app ordering, contactless payments, and hardware integrations, helps streamline service delivery and boost ancillary sales.

Your decision should hinge on whether your hotel prioritizes communication or operational automation. Are your guests more likely to engage via messaging platforms, or do you want to automate more services within the property?

Alliants vs Crave: Which Should Your Hotel Choose?

If your hotel needs a guest app that emphasizes communication, multilingual support, and itinerary management, go with Alliants. Its high overall rating of 5/5 and recent review activity reflect a strong user base and up-to-date features, especially in contactless check-in/out and messaging integrations.

If operational automation and service speed are your priorities, Crave’s platform, with a 4.75/5 rating and a broader feature set, is the better fit. Its capabilities in in-venue ordering, contactless payments, and hardware integration make it ideal for hotels aiming to boost service efficiency and revenue.

For properties focused on guest communication and personalized experiences, Alliants leads. For those seeking integrated service automation, Crave remains the more comprehensive choice.

Is Alliants or Crave Easier to Use?

Alliants scores slightly higher in ease of use at 4.67/5 compared to Crave’s 4.61/5, with both platforms receiving strong user feedback. Alliants’ onboarding process is rated 5/5, praised for its clarity and support, especially for teams new to guest apps.

Crave’s interface is well-liked for its simplicity, but some users note that menu customization can be complex, suggesting room for improvement. Both platforms are intuitive, but Alliants’ focus on user-friendly communication tools makes it marginally easier for staff to adopt quickly.

Edge: Alliants.

Which Has Better Features: Alliants or Crave?

Crave offers 16 unique features, including in-venue ordering, contactless payments, Apple Pay, Google Pay, NFC, and POS integration. Its extensive feature set targets operational automation and seamless guest service across multiple touchpoints.

Alliants provides 11 unique features, such as smart vendor database, package management, mobile check-in, guest profiles, and multi-channel messaging, focusing on personalized communication and itinerary management.

While Crave boasts more features overall, Alliants’s features are highly specialized for guest engagement and communication. For a hotel prioritizing guest messaging and itinerary customization, Alliants is the stronger pick.

Edge: Crave Interactive.

Which Has Better Customer Support: Alliants or Crave?

Alliants’ customer support scores a perfect 5/5, with reviews highlighting quick response times and ongoing support. Users appreciate their proactive engagement and technical expertise, often praising their quick issue resolution and helpful onboarding.

Crave’s support, rated 4.79/5, is also highly regarded, with reviews emphasizing fast, helpful responses and dedicated service teams. Some users note the back-end system could benefit from modernization, but overall, support remains strong.

Edge: Alliants.

Which Has More Integrations: Alliants or Crave?

Crave’s platform integrates with 17 verified partners, including major hotel systems like Infor, ALICE, and POS providers, supporting a wide range of operational needs. Alliants offers 13 verified integrations, including key partners such as Oracle Hospitality and Unifocus.

Both platforms support critical integrations, but Crave’s broader partner network makes it slightly more versatile for hotels with diverse tech stacks. For extensive operational integration needs, Crave has the edge.

Edge: Crave Interactive.

Which Do Hoteliers Rate Higher: Alliants or Crave?

Alliants holds a perfect 5/5 rating from its three recent reviews, with a 97% likelihood to recommend and high satisfaction across all metrics. Its recent reviews highlight its engaging communication, real-time updates, and operational support.

Crave’s rating is slightly lower at 4.75/5 from 48 reviews, with a 93% recommendation rate. Its reviews praise user-friendliness, quick support, and feature richness but note some hardware durability concerns.

For recent, consistent positive feedback, Alliants is the clearer choice. Its small but highly rated review base indicates strong user satisfaction.

Edge: Alliants.

How Much Do Alliants and Crave Cost?

Alliants’ pricing starts at a flat fee of $200, with no freemium or per-room charges, making it predictable and straightforward. Crave’s base price is $400, also without additional monthly or implementation fees.

Though Alliants is more affordable upfront, consider the value of features and support when choosing. Both options lack trial periods, so evaluate based on your specific needs and budget.

What Type of Hotel Should Use Alliants?

• Hotels that prioritize guest communication, itinerary management, and multilingual support.
• Properties seeking to unify messaging across multiple channels, including WhatsApp, SMS, and social media.
• Hotels aiming for contactless check-in/out with mobile keys.
• Hotels with diverse guest demographics requiring instant translation services.
• Teams that want a highly customizable app to match their branding.

Not ideal if your hotel’s primary goal is operational automation for food, beverage, and in-room services.

What Type of Hotel Should Use Crave?

• Hotels that want to streamline food and beverage ordering, resort services, and guest requests.
• Properties aiming to increase sales through upselling, contactless payments, and integrated POS.
• Hotels with high-volume operations needing fast, reliable service automation.
• Hotels seeking hardware integration for tablets and in-room devices.
• Properties that value detailed analytics to optimize guest spending and operational efficiency.

Not ideal if your focus is on personalized guest communication or itinerary management.

The Bottom Line for Hotels

Alliants and Crave serve distinct hotel needs. Alliants excels in guest communication, multilingual support, and digital itineraries, making it ideal for hotels emphasizing guest engagement and personalized service. Crave shines in operational automation, food and beverage service, and integrated hardware support, perfect for properties looking to maximize service speed and revenue.

If your hotel’s priority is enhancing guest communication and creating memorable, customized experiences, Alliants is the right choice. For hotels seeking to automate in-venue services, reduce manual errors, and increase sales through operational tools, Crave is the more suitable platform.

Ultimately, your choice depends on whether your hotel aims to elevate guest engagement or streamline operations—both are capable solutions, but only one will perfectly match your strategic goals.