CRM vs. Sojern Guest Marketing Suite: Lequel vous convient le mieux ?

Mis a jour le June 14, 2026  ·  12 avis verifies analyses

TLDR

Nous avons analyse 12 avis verifies d'hoteliers, compare les fonctionnalites, les tarifs et des etudes de cas reelles pour identifier les points forts de chaque plateforme. Le bon choix depend du type de votre etablissement et de vos priorites :

Fideltour se distingue .

Sojern se distingue en ease of use and customer support , avec des fonctionnalites exclusives comme Guest profiles and Guest Feedback Module (comment cards/reviews).

Voir l'analyse complete ci-dessous ↓

Comment CRM se compare-t-il a Sojern Guest Marketing Suite ?

Notes comparees basees sur 12 avis verifies d'hoteliers sur HTR.

HTScore
0
0
Probabilite de recommandation
0%
100%
Facilite d'utilisation
0.0/5
4.8/5
Support client
0.0/5
4.9/5
Rapport qualite-prix
0.0/5
4.8/5
Prix de depart Contact sales From $400/mo
Avis verifies 0 12

Fideltour vs Sojern : Classement par segment hotelier

Comment chaque produit se classe parmi les fournisseurs CRM hôtelier et marketing par e-mail pour differentes tailles d'etablissements, types et regions — base sur les avis verifies d'hoteliers dans chaque segment.

Par taille d'hotel

Segment Fideltour Sojern Sojern
Petit (10-24 chambres) #20 1 avis
Moyen (25-74 chambres) #21 7 avis
Grand (75-199 chambres) #16 2 avis
Tres grand (200+ chambres) #14 2 avis

Par type d'etablissement

Segment Fideltour Sojern Sojern
Boutique #21 4 avis
Luxe #27 1 avis
Enseigne / Chaine #21 4 avis
Sejour prolonge #29 0 avis

Par region

Segment Fideltour Sojern Sojern
Amerique du Nord #9 9 avis
Europe #28 2 avis
Asie-Pacifique #18 0 avis
Moyen-Orient #15 0 avis

The Decision

When choosing between Fideltour's CRM and Sojern's Guest Marketing Suite, your hotel must consider what core problem each addresses. Fideltour offers a basic, no-frills CRM designed to centralize customer data, but it lacks recent reviews and active support, making it difficult to gauge its effectiveness. Conversely, Sojern's Suite is a well-rated, highly reviewed platform with a focus on guest engagement via email, SMS, and chat, and it boasts a recent surge in positive feedback. Do you prioritize a simple database or a proven guest communication system?

Your decision hinges on whether your hotel needs a straightforward customer management solution or an active, multi-channel engagement platform. Fideltour is less suited to hotels seeking immediate, modern marketing tools, whereas Sojern caters to hotels aiming to build guest relationships and increase direct bookings. Are you ready to invest in a platform with demonstrated recent success and a strong support network?

Is Fideltour or Sojern Better for Hotels?

Fideltour provides a basic CRM with no recent reviews or user ratings, making its real-world performance uncertain. It’s suited for hotels that primarily want to store customer contacts without advanced engagement features. However, if your team needs a robust, feature-rich guest engagement platform with proven results, Sojern is clearly the superior choice, boasting 12 recent reviews and a near-perfect 4.92/5 customer support rating.

Fideltour’s lack of recent reviews and zero verified integrations suggest limited ongoing development or customer satisfaction. Meanwhile, Sojern’s 33 verified integrations and recent positive reviews indicate an active, evolving platform. If your hotel prioritizes a modern, integrated guest marketing suite, Sojern is the recommended option. Which approach aligns with your hotel’s current needs?

Fideltour vs Sojern: Which Should Your Hotel Choose?

If your hotel needs a straightforward CRM to manage and analyze customer data with no immediate focus on marketing automation, Fideltour might suffice, though its recent review silence raises questions. But if your goal is to actively engage guests pre, mid, and post-stay, and you want a platform with a solid recent reputation, Sojern is the better fit.

Hotels seeking extensive integrations, guest feedback modules, and compliance tools will find Sojern more suitable, especially given its 11 unique features and 33 verified partners. For properties aiming to improve guest relationships through targeted email and SMS campaigns, Sojern’s proven track record and high satisfaction levels make it the clear choice. Is your hotel ready to move beyond basic customer management?

Is Fideltour or Sojern Easier to Use?

Fideltour’s usability is unverified, with no recent ratings or onboarding feedback to assess. This suggests it may lack an intuitive interface or modern onboarding processes. In contrast, Sojern scores a 4.75/5 in ease of use, with a 4.91/5 onboarding rating, backed by consistent positive reviews emphasizing its user-friendly design and helpful support.

The recent reviews praise Sojern’s simple reconciliation process and clear communication, making staff adoption straightforward. Fideltour’s lack of recent feedback or demonstrated support channels makes it a less reliable choice for hotels prioritizing ease of deployment. Edge: Sojern.

Which Has Better Features: Fideltour or Sojern?

Fideltour offers no unique features beyond basic contact management, with zero verified partners or advanced tools. Sojern, however, packs 11 features including campaign templates, guest profiles, GDPR and CCPA compliance, de-duplication, segmentation, guest feedback modules, and a centralized data warehouse.

These features enable targeted marketing, better guest insights, and compliance, giving your team a distinct advantage in managing guest relationships. If your hotel needs a feature-rich platform that can support advanced marketing efforts, Sojern’s suite outperforms Fideltour. Edge: Sojern.

Which Has Better Customer Support: Fideltour or Sojern?

Fideltour has no recent ratings or reviews, leaving support quality and responsiveness unknown. Sojern, on the other hand, boasts a 4.92/5 customer support rating based on recent reviews, with users highlighting its helpful, prompt, and effective assistance.

Recent feedback describes Sojern’s support team as highly responsive, often assisting with onboarding and troubleshooting quickly. Fideltour’s support reputation appears nonexistent, making Sojern the clear leader for hotels that value dependable customer service. Edge: Sojern.

Which Has More Integrations: Fideltour or Sojern?

Fideltour has zero verified integration partners, limiting its ability to connect with other hotel systems or marketing tools. Sojern, by contrast, offers 33 verified integrations, including major platforms like Profitroom, Mirai, HOTELTIME, and Vertical Booking.

This extensive network allows your hotel to create a connected, streamlined workflow across booking, CRM, and marketing channels. If integration is key to your operations, Sojern provides the more scalable, adaptable ecosystem. Edge: Sojern.

Which Do Hoteliers Rate Higher: Fideltour or Sojern?

Fideltour has no recent reviews or ratings, so hotel feedback is unavailable. Sojern’s 12 recent reviews and a 10/5 NPS score demonstrate high client satisfaction, especially among boutique, city-center, and resort properties.

Hotels in various segments praise Sojern’s ease of use, support, and marketing capabilities. With recent, positive feedback and high loyalty indicators, Sojern is the hotelier-preferred choice. Edge: Sojern.

How Much Do Fideltour and Sojern Cost?

Fideltour offers no publicly available pricing, leaving potential buyers in the dark. Sojern charges a $400 monthly fee, with no free tier or trial offered, indicating a premium service designed for hotels willing to invest in guest engagement.

Given the lack of transparent pricing for Fideltour, it’s difficult to evaluate value. For predictable, scalable costs aligned with advanced features, Sojern’s transparent price point and feature set provide clarity. If budget transparency is critical, Sojern’s pricing is straightforward.

What Type of Hotel Should Use Fideltour?

  • Hotels that require a simple, centralized customer data repository without the need for ongoing marketing campaigns.
  • Small properties or boutique hotels that want a basic contact management system.
  • Teams that prefer minimal setup and advanced features.
  • Hotels that do not prioritize integrations or guest feedback modules.
  • Not ideal if your hotel aims to build sophisticated marketing campaigns or leverage guest feedback actively.

What Type of Hotel Should Use Sojern?

  • Hotels that want to engage guests across multiple channels (email, SMS, chat) throughout the guest journey.
  • Properties seeking extensive integrations with booking engines, review platforms, and marketing tools.
  • Hotels aiming to increase direct bookings and loyalty through targeted campaigns.
  • Teams that value high support and ongoing onboarding.
  • Not ideal if your hotel prefers a low-cost, no-frills CRM or lacks the resources to manage a more complex platform.

The Bottom Line for Hotels

Fideltour acts as a basic CRM, ideal for small hotels or properties that want simple customer data management without marketing or engagement features. Because it lacks recent reviews and active support, its utility is limited for hotels seeking modern, integrated guest marketing tools.

Sojern’s Guest Marketing Suite, by contrast, offers a proven, highly-rated platform with extensive features, integrations, and support. It enables your team to engage guests effectively, increase direct bookings, and build loyalty, making it the more suitable choice for most hotels prioritizing guest relationships today.

If your hotel needs a reliable, feature-rich engagement platform backed by recent positive feedback, go with Sojern. Choose Fideltour if your needs are minimal, and you’re content with basic contact management without active marketing.

Combien coutent CRM et Sojern Guest Marketing Suite ?

La tarification des CRM hôtelier et marketing par e-mail est rarement simple. Voici ce que nous savons a partir des donnees tarifaires publiques de chaque fournisseur. Demandez toujours un devis personnalise pour la taille de votre etablissement.

Fideltour Sojern Sojern
Starting Price From $400/mo

Quelles fonctionnalites CRM possede-t-il que Sojern Guest Marketing Suite n'a pas (et inversement) ?

Selon la base de donnees produits de HTR, CRM et Sojern Guest Marketing Suite partagent 0 fonctionnalites. Voici les differences cles — les fonctionnalites que l'un possede et que l'autre n'a pas.

Fonctionnalite Fideltour Sojern Sojern
Conforme au RGPD
Conforme à la CCPA
Déduplication automatique
Modèles de campagne
Modèles transactionnels
Profils d'invités

Fideltour vs Sojern : Le verdict final

Fideltour
0.0/5 sur 0 avis
0.0/5 facilite d'utilisation 0.0/5 support 0 integrations
Voir le profil
Sojern
Sojern
5.0/5 sur 12 avis

Fonctionnalites uniques

Modèles de campagne Modèles transactionnels Profils d'invités Conforme au RGPD Conforme à la CCPA
4.8/5 facilite d'utilisation 4.9/5 support 33 integrations
Voir le profil

Ou les notes divergent le plus

Facilite d'utilisation Sojern 4.8 vs 0.0 (+4.8)
Support client Sojern 4.9 vs 0.0 (+4.9)
Rapport qualite-prix Sojern 4.8 vs 0.0 (+4.8)
Integration Sojern 4.9 vs 0.0 (+4.9)

Questions frequentes sur CRM vs Sojern Guest Marketing Suite

CRM peut-il remplacer Sojern Guest Marketing Suite ?

Cela depend de vos besoins. CRM et Sojern Guest Marketing Suite partagent de nombreuses fonctionnalites Hotel CRM & Email Marketing de base, mais chacun a des capacites uniques. CRM propose 0 partenaires d'integration verifies, tandis que Sojern Guest Marketing Suite en propose 33. Consultez la comparaison des fonctionnalites ci-dessus pour voir les differences avant de changer.

Lequel est le mieux adapte aux petits hotels ou hotels independants ?

Les petits hotels devraient privilegier la facilite d'utilisation et une mise en service rapide. Sojern Guest Marketing Suite est en tete pour la facilite d'utilisation avec 4.8/5 contre 0.0/5. Recherchez une tarification transparente et une option d'essai ou de demonstration. Filtrez les avis sur chaque page produit par taille d'etablissement pour lire les retours d'hotels similaires au votre.

CRM ou Sojern Guest Marketing Suite proposent-ils une offre gratuite ?

CRM : Non. Sojern Guest Marketing Suite : Non. Aucun des deux produits ne propose actuellement d'offre gratuite. La plupart des fournisseurs Hotel CRM & Email Marketing proposent des demonstrations ou des essais — demandez-en un a chacun pour evaluer avant de vous engager.

Comment HTR evalue-t-il et classe-t-il CRM et Sojern Guest Marketing Suite ?

Le HT Score est un classement composite qui prend en compte 4 groupes de criteres et plus d'une douzaine de variables pour aider les hoteliers a comparer objectivement les produits technologiques hoteliers. Fideltour a un HT Score de 0 et Sojern a 0. Voici comment le score est calcule.

Groupe de criteres Ponderation Ce qu'il mesure
Notes et avis clients

A quel point les utilisateurs recommandent-ils ce produit ?

Score des notes, Volume d'avis, Part de voix, Profondeur des avis, Recence des avis, Etudes de cas

Le facteur le plus fortement pondere. Analyse les notes de satisfaction moyennes (probabilite de recommandation, facilite d'utilisation, support, ROI), le nombre total d'avis par rapport aux pairs de la categorie, la recence des avis (au moins 20 avis sur les 6 derniers mois) et la part de voix parmi les clients hoteliers uniques pour detecter les biais de selection.

Ecosysteme partenaire

A quel point les partenaires technologiques recommandent-ils cette entreprise ?

Recommandations des partenaires, Nombre d'integrations, Qualite des integrations

Evalue les recommandations des partenaires comme des votes de confiance d'experts, le nombre d'integrations verifiees et la qualite de l'ecosysteme — la moyenne des HT Scores des partenaires d'integration. Les produits avec des ecosystemes d'integration de meilleure qualite sont plus susceptibles de fournir un ensemble technologique connecte.

Orientation client

A quel point cette organisation est-elle orientee client ?

Support certifie, Regularite des avis, Completude du profil

Evalue si l'entreprise a obtenu la certification HTR de support client, maintient une collecte d'avis reguliere dans le temps (un indicateur de culture axee sur le feedback) et tient a jour les profils produits avec les fonctionnalites, captures d'ecran, tarifs et caracteristiques.

Portee, perennite et ressources

Quelle est l'etendue de la portee et des ressources de cette entreprise ?

Portee geographique, Perennite, Ressources de l'entreprise, Score de tendance

Mesure la presence mondiale (pays et regions desservis), les annees d'activite comme indicateur de stabilite, les effectifs comme indicateur de ressources, et un score de tendance base sur les demandes d'acheteurs, les avis, les recommandations de partenaires et l'activite presse des douze derniers mois.

Les notes et avis clients sont de loin le facteur le plus important dans l'algorithme du HT Score. HTR n'accepte aucun paiement pour un meilleur classement. Tous les avis sont verifies — seuls les professionnels du secteur hotelier avec des affiliations confirmees peuvent soumettre des notes. Voir la methodologie complete du HT Score →

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