SHR Customer Relationship Management (CRM) vs. WhatCounts:
Lequel vous convient le mieux ?

The Decision

Your hotel is evaluating two solutions: SHR Customer Relationship Management (CRM) by SHR Group and WhatCounts by WhatCounts. While both aim to improve guest engagement and marketing, they serve different core purposes. SHR CRM primarily focuses on hotel-guest relationships through detailed guest profiles, automation, and loyalty programs. In contrast, WhatCounts specializes in email marketing campaigns designed to boost revenue and customer retention. Which of these tools aligns more closely with your immediate needs?

Is SHR CRM or WhatCounts Better for Hotels?

SHR Group’s CRM addresses the full scope of guest engagement, offering features such as guest profiles, segmentation, automation, and loyalty management. WhatCounts, on the other hand, is solely an email marketing platform, excelling at campaign creation, management, and personalization but lacking comprehensive guest data management. Your decision hinges on whether you seek a broad guest engagement platform or a specialized email tool.

SHR Group boasts a 4.92/5 customer support rating from 26 reviews and a strong recent review count, indicating ongoing satisfaction and product relevance. WhatCounts doesn’t have recent reviews or ratings, making SHR Group the more data-backed choice. Are you looking for a CRM that covers multiple aspects of guest relationships or just a powerful email marketing service?

SHR Customer Relationship Management (CRM) vs WhatCounts: Which Should Your Hotel Choose?

If your hotel needs a centralized system to manage guest data, personalize communication, and foster loyalty, SHR Group is the clear choice. Its extensive feature set—including guest profiles, automation, segmentation, and a loyalty module—helps improve guest retention and revenue. Conversely, if your primary focus is creating targeted email campaigns to drive bookings or special offers, WhatCounts provides a robust platform optimized for email marketing.

Hoteliers seeking an integrated, all-in-one solution for guest relationships should favor SHR Group. Meanwhile, marketing teams aiming to improve email performance and engagement without the need for in-depth guest data might prefer WhatCounts. Which of these priorities aligns more with your current hotel strategy?

Is SHR CRM or WhatCounts Easier to Use?

SHR Group scores a 4.77/5 in ease of use, with reviews praising its intuitive interface, onboarding process, and user-friendly tools. Customers highlight the platform’s design as “second to none” and mention that its interconnected functionalities facilitate operations smoothly. However, some users note that the user interface could benefit from modernization to cater to varying tech skill levels.

WhatCounts does not have publicly available usability ratings or recent reviews, leaving its user experience unverified. Given SHR Group’s high ratings and recent positive feedback, it offers a more reliable and straightforward experience. Edge: SHR Group.

Which Has Better Features: SHR CRM or WhatCounts?

SHR Group provides 24 distinct features including guest profiles, segmentation, event-based automations, loyalty programs, and an API—features designed specifically for hotel guest management. WhatCounts, in contrast, offers a suite of email marketing tools but no additional guest engagement functionalities.

Notably, SHR Group’s features such as automatic de-duplication, guest feedback modules, and personalized communication tools set it apart. Its in-house capabilities for loyalty management and detailed segmentation give your team a comprehensive platform to enhance guest relationships. Edge: SHR Group.

Which Has Better Customer Support: SHR CRM or WhatCounts?

SHR Group’s support is rated at 4.92/5 based on 26 recent reviews, with hoteliers praising the responsiveness, professionalism, and helpfulness of the support team. Users describe support as “fantastically responsive,” which eases onboarding and ongoing use, especially during updates or troubleshooting.

WhatCounts does not have recent review data or publicly available support ratings, making it difficult to assess support quality. Given SHR Group’s proven track record for excellent customer service, it clearly offers superior support. Edge: SHR Group.

Which Has More Integrations: SHR CRM or WhatCounts?

SHR Group integrates with 81 verified partners, including PMS systems, revenue management tools, and other hotel-specific software. Key integrations include Criton, Priority Software, Right Revenue, and Visual Matrix PMS, providing broad connectivity across hotel operations.

WhatCounts has no publicly listed integrations, limiting its capacity to connect with your hotel’s existing tech stack. If seamless integration and data synchronization are priorities, SHR Group is the better option. Edge: SHR Group.

Which Do Hoteliers Rate Higher: SHR CRM or WhatCounts?

SHR Group’s 26 reviews, with recent ones, indicate high satisfaction, notably in customer support, ease of use, and feature depth. Its overall rating of 4.92/5 and a Net Promoter Score of 9.69/10 reflect strong user confidence, especially among luxury and boutique hotels.

WhatCounts lacks publicly available recent reviews or ratings, making it impossible to compare user sentiment. Given the recent review activity and high scores for SHR Group, hoteliers rate SHR CRM significantly higher. Edge: SHR Group.

How Much Do SHR CRM and WhatCounts Cost?

Pricing for SHR Group is not publicly listed, but no-trial, no-implementation fee indicates a likely bespoke quote based on hotel size and needs. WhatCounts similarly does not publish pricing, typical for enterprise email platforms, which are often custom-priced.

Because both products lack transparent pricing, your hotel will need to contact sales for precise quotes. Given SHR Group’s value for money ratings and comprehensive features, you can expect a substantial investment aligned with its enterprise capabilities.

What Type of Hotel Should Use SHR CRM?

• Hotels that want to centralize guest data and improve relationship management.
• Properties focused on loyalty programs, upselling, and personalized marketing.
• Hotels with multiple brands or locations needing a single data warehouse.
• Teams aiming to enhance guest satisfaction through targeted campaigns.
• Not ideal if your hotel seeks only basic email communication without a CRM component.

If your hotel values interconnected guest data, automation, and loyalty, SHR CRM is an ideal fit. Smaller hotels or properties with minimal guest data needs might find its features excessive.

What Type of Hotel Should Use WhatCounts?

• Hotels or travel companies that want to optimize email marketing campaigns.
• Teams focused on increasing direct bookings or promotional engagement.
• Businesses seeking a dedicated email platform to improve deliverability and personalization.
• Agencies managing multiple clients needing flexible campaign tools.
• Not ideal if your hotel requires a comprehensive guest relationship management system.

If your primary goal is to boost email-driven revenue and engagement, WhatCounts offers a refined marketing platform. Hotels looking for more than just email marketing should look elsewhere.

SHR CRM vs WhatCounts: The Bottom Line for Hotels

SHR Group’s CRM is a comprehensive platform designed specifically for hotels seeking to deepen guest relationships and streamline operations. Its extensive feature set, high user ratings, and broad integrations make it well-suited for properties aiming for a more personalized, data-driven approach.

Choose SHR CRM if your hotel needs an all-in-one guest engagement system with loyalty management and operational tools. It’s particularly valuable for luxury, boutique, and multi-property hotels aiming to optimize revenue and guest satisfaction.

On the other hand, WhatCounts excels as an email marketing specialist, ideal if your team’s focus is creating targeted campaigns to increase direct bookings and promotional outreach. If email marketing is your primary channel, and you do not need a full CRM, WhatCounts can meet those needs.

However, for hotels seeking an integrated, support-backed solution with recent reviews and proven user satisfaction, SHR Group outperforms WhatCounts. Its extensive features and hotel-specific integrations position it as the more suitable choice for most hoteliers aiming for growth and enhanced guest loyalty.