Populaire dans Operations
Meilleur Property Management Systems de l’année 2025
Your hotel's core operating system to effortlessly manage bookings, guest experiences, and operations.
Meilleur Staff Collaboration Tools de l’année 2025
Enhance team collaboration with real-time messaging, task sharing, and centralized updates across departments.
Meilleur Hotel Accounting Software de l’année 2025
Tools to manage your hotel's accounting, budgeting and financial planning.
Populaire dans Revenue Management
Meilleur Revenue Management Systems de l’année 2025
Maximize revenue with dynamic pricing, demand forecasting, and automated data insights.
Meilleur Channel Managers de l’année 2025
Distribute your inventory to hundreds of channels to boost occupancy.
Meilleur Business Intelligence de l’année 2025
Say goodbye to spreadsheets and leverage modern BI tools to visualize your data and uncover hidden insights.
Populaire dans Marketing
Meilleur Hotel CRM & Email Marketing de l’année 2025
Turn guest data into action with personalized offers, targeted communication, and automated workflows.
Meilleur Booking Engine de l’année 2025
The eCommerce shopping cart for your hotel's website.
Meilleur Hotel Metasearch Management Software de l’année 2025
Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
Populaire dans Guest Experience
Meilleur Hotel Guest Apps de l’année 2025
Enhance stays with a guest app offering amenities info, messaging, mobile ordering, and upsell opportunities.
Meilleur Contactless Check-in de l’année 2025
Empower guests with easy online check-in, personalized room access, and seamless upsell promotions.
Meilleur Guest Messaging Software de l’année 2025
Connect with guests instantly through real-time messaging, automated responses, and seamless communication.
Aperçu
If there’s any tool that’s the single most powerful resource for your prospective guests, it’s online search. Usually, a guest’s first step when planning travel is deciding on a destination. That’s the easy part! From there, looking for accommodation is where things can get complicated. Numerous factors such as rates, location, amenities and even visitor reviews all impact a potential guest’s decision. Striving to be top of the search engine results can feel like the biggest challenge, and when you add in the challenge posed by Online Travel Agencies (or OTAs) competing for a piece of your rate, the challenge of how to win direct bookings via search can be a real source of frustration. So, what’s a hotelier to do? We’re glad you asked. While there’s no ‘quick fix’ that will elevate your profile on search channels, there are proven strategies that can harness the power of these tools to improve and sustain your property’s direct booking rates over time. In this guide, we’ll take a look at some of these practices.
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How to Win Direct Bookings from Metasearch
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As the official sponsor of this guide, the Cendyn team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Digital Marketing Agencies and which is right for your hotel.