Holbrook Hotel reaches full potential by using Little Hotelier’s all-in-one solution

MARKETING

Holbrook Hotel was a business born out of deep love for local farming and produce in the Riverina-Murray region of NSW, Australia. Being halfway between Sydney and Melbourne, it’s situated in an area that suits both families seeking a getaway and business travellers looking for comfortable, modern, amenities. For marketing & events manager Meg Hollins, there was “a strong desire to share the beauty of our area with the world.” With three locations now in operation and 35 rooms on offer, the business offers modern accommodation and proudly showcases farm-fresh produce in excellent restaurants at each venue. The other properties include Holbrook Motel, and Woomargama Hotel - a classic country pub venue dating back to 1881. “We’re especially proud of our largest venue, Holbrook Hotel, which was originally established in 1914. Purchased by a local farming family in 2019, they took great joy in restoring it to its former glory,” Meg said. “The hotel’s restaurant is a true showcase of our farm-to-table mentality, offering regeneratively farmed beef and lamb, proudly grown within 50km of the Hotel's doors. Our passion for the region has also led us to form strong connections with other local producers, allowing us to further showcase the best our region has to offer to locals and visitors alike.”

Why it matters: To keep an operation like this running smoothly, an effective property management solution is required. This came in the form of Little Hotelier, and we spoke about how the software has helped the Holbrook Hotel team run the business successfully.

Enhancing guest experiences, and maximising revenue.

Top 3 Core Objectives: A clear, less complex and less time consuming system

One-solution that integrates all: To have less complex and time-consuming property management system

Innovators Mentioned

Holbrook Hotel

Little Hotelier

Meg Hollins

Marketing & events manager

Holbrook Hotel

"Little Hotelier Pay is exceptional. It eliminates the need to manually charge and refund cards through EFTPOS machines,"

Meg Hollins

Marketing & events manager

👍 Marketing & events manager Meg Hollins said that Even when taking a phone booking, we can simply send a payment request link, making the process wonderfully simple.:

"Little Hotelier Pay is exceptional. It eliminates the need to manually charge and refund cards through EFTPOS machines,"

⚖️ The selection process: During their research process, Meg Hollins evaluated Little Hotelier's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Little Hotelier was the best fit solution:

Marketing & events manager Meg Hollins said, about their decision: "Demand-Plus tool is a game-changer, simplifying the complexities of search engine advertising and getting our property noticed. Before implementing Demand-Plus, we were managing all the advertising ourselves, which was time-consuming and challenging. Now, Demand-Plus does the hard work for us, promoting our property on channels like Google Hotel Ads, Trivago, and TripAdvisor, while we enjoy the rewards of increased visibility and direct bookings."

📈 The results: Holbrook Hotel has seen drastic reduction in errors, such as double bookings or issues with payments not being recorded correctly, which used to occur due to faulty channel connections with OTAs. As a result, their our customers are more satisfied with their experience, our their staff are happier, and we’re happier.

The booking engine has definitely helped them drive more direct bookings. The customer-facing side is wonderful.
Insights integrates with the software’s other features to provide key performance reports on bookings and revenue, on top of providing real-time local market data.
Great insights and powerful data. Meg explained, "The Booking Performance report is incredible. It allows us to quickly, easily, and clearly assess our performance. Everything we need is right at our fingertips, making it simple to track our progress and make informed decisions to benefit our business"