How Amphoras Blu Increased Revenue by 37% with Full Autopilot Revenue Management

REVENUE MANAGEMENT

As direct online bookings grow, hotels need pricing strategies that can react quickly to changing demand. Amphoras Blu, a 206-room resort in Sharm El Sheikh, wanted to increase its online revenue, improve pricing decisions, and reduce the manual work required to manage rates across multiple room types.

Why it matters: Many resort hotels are increasing their focus on direct and online channels but continue to rely on manual pricing processes. This case study shows how automation and data-driven pricing helped Amphoras Blu grow revenue while maintaining high occupancy.

hotellab RMS is a revenue management system that analyzes booking pace, market demand, competitor pricing, and historical performance to recommend and automate pricing decisions. For Amphoras Blu, hotellab RMS was implemented to automate room pricing, support online revenue growth, improve rate optimization, and reduce the time spent on manual reporting and pricing updates.

Top 3 Core Objectives: The main goal was to improve both efficiency and profitability without adding more manual work for the team.

Grow Online Revenue: The hotel wanted to continue increasing revenue from online channels while improving pricing performance and ADR.
Automate Pricing: The team wanted to automate pricing decisions across room types and reduce manual rate management.
Improve Decision-Making: Management needed better reporting, forecasting, and market insights to support commercial decisions.

Innovators Mentioned

Amphoras Blu

hotellab

Mohamed Shaaban

Director of Marketing

Amphoras Blu

"The combination of automation and improved online channel performance helped the hotel achieve significant revenue growth"

Mohamed Shaaban

Director of Marketing

👍 Director of Marketing Mohamed Shaaban said that "Our strategic shift towards improving OTA partnerships and automating rates with hotellab RMS led to significant revenue growth and freed up time for other initiatives.”:

"The combination of automation and improved online channel performance helped the hotel achieve significant revenue growth"

⚖️ The selection process: During their research process, Mohamed Shaaban evaluated hotellab's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that hotellab was the best fit solution:

Director of Marketing Mohamed Shaaban said, about their decision: "We wanted a solution that not only automated rates but also provided actionable insights and freed staff from hours of manual reporting."

📈 The results: After implementing hotellab RMS and gradually moving to full autopilot, Amphoras Blu achieved significant revenue growth while maintaining consistently high occupancy levels. Growth was driven by stronger pricing performance rather than additional occupancy alone.