Case Study

Plava Laguna’s Success with IDeaS and PHOBS

IDeaS · Octobre 30, 2025

Plava Laguna, one of Croatia’s leading hospitality groups, transformed its revenue performance by integrating IDeaS G3 RMS with its PMS, PHOBS. The result: faster, smarter pricing decisions, improved efficiency, and a 17% increase in revenue in just one year. Their story showcases the power of automation in highly seasonal, complex hotel operations.

Why it matters: Plava Laguna’s case proves that with the right tech stack, even lean revenue teams can manage large, diverse portfolios and achieve substantial revenue growth — all while improving operational speed and accuracy.

IDeaS G3 RMS delivers automated forecasting and dynamic pricing, fully integrated with PHOBS PMS for a seamless tech ecosystem. Plava Laguna implemented G3 RMS across 24 hotels and 5,000 rooms to automate rate management, enhance pricing decisions, and increase team efficiency.

Top 3 Core Objectives: Plava Laguna aimed to streamline rate management, improve team productivity, and leverage integrated technology to drive revenue growth in a competitive, seasonal market.

Automate Rate Management: Manually managing rates was too slow for a seasonal business. Automation was critical to react quickly to changing demand.
Increase Team Efficiency: With a small revenue team managing thousands of rooms, they needed tools that could scale their impact without expanding headcount.
Improve Strategic Focus: By reducing time spent on repetitive tasks, the team wanted to shift focus to high-impact revenue strategies and long-term planning.

"Implementing G3 RMS didn’t reduce the size of our revenue team; instead, it significantly boosted their efficiency."

Bojana Benazić

Head of Revenue Management

👍 Head of Revenue Management Bojana Benazić said that G3 RMS allowed Plava Laguna’s existing team to do more with less, driving better results without increasing staffing.:

"Implementing G3 RMS didn’t reduce the size of our revenue team; instead, it significantly boosted their efficiency."

⚖️ The selection process: During their research process, Bojana Benazić evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:

Head of Revenue Management Bojana Benazić said, about their decision: "IDeaS’ extensive portfolio, encompassing diverse types of hotel businesses, gave us the confidence that G3 RMS can effectively manage our varied hotel operations."

📈 The results: By integrating IDeaS G3 RMS with PHOBS, Plava Laguna enhanced its revenue management capabilities, streamlined operations, and delivered measurable gains in both ADR and total revenue.