From Hours of Guesswork to a Weekly Check: How Après Inn Killington Found Its Pricing Rhythm

REVENUE MANAGEMENT

Après Inn sits in Killington, Vermont, one of the East Coast’s best-known ski destinations. Owners Brett and Casey transformed the former Happy Bear Motel, a rundown 1960s property in an excellent location, into a 10–25-room inn that keeps its Vermont charm while offering the technology and amenities today’s guests expect. With the renovation complete, they wanted their pricing to be as modern as the property.

Why it matters: Ski-town demand swings sharply between peak weekends, holidays, and shoulder seasons, which makes manual pricing especially costly for small owner-operated inns.

Daily rate checks became a once-a-week review.

Top 3 Core Objectives: Replace manual, backward-looking pricing with an approach built for a 17-unit hotel in a fast-changing market.

Automate pricing: Respond to strong seasonal demand swings without constant manual rate changes
Seasonality strategy: Capture more revenue on peak ski weekends and holidays
Focus on our guests/property: Free up owner time for guest experience and property improvements

Innovators Mentioned

RoomPriceGenie

Brett McManus

Owner

Après Inn Killington

"Instead of checking our pricing every day, we just check once a week, and now we have a ton of our time back."

Brett McManus

Owner

👍 Owner Brett McManus said that On the day-to-day impact of switching to automated pricing::

"Instead of checking our pricing every day, we just check once a week, and now we have a ton of our time back."

⚖️ The selection process: During their research process, Brett McManus evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

Owner Brett McManus said, about their decision: "We tried using a few different software solutions that we knew from our days running short term rentals, but with this being a larger property, just found that the other didn't have right functionality."

📈 The results: The owners now review pricing once a week, with stronger forecasting and higher rates from returning guests.

Repeat guests rebooking at about 20% higher prices while the property stays price-competitive
Pricing checks reduced from daily to roughly weekly
Greater confidence in pricing decisions and better forward-looking rate forecasts