Buasri Boutique Patong Hotel increased its RevPAR by 67% and reduced the time spent on pricing by 70%

REVENUE MANAGEMENT

Buasri Boutique Patong Hotel increased its RevPAR by 67% and reduced the time spent on pricing by 70%

Buasri Boutique Patong is a family-owned hotel, 15 minutes walk away from a well-known Patong Beach. Jacky and his partner took over the hotel operations from their family. Motivated to streamline the pricing process and save time, he explored various revenue management systems.

Why it matters: Jacky, being responsible for the hotel’s sales and marketing, used to work on pricing in a spreadsheet with different price points for each month. Then he would adjust the price for each day based on the occupancy. Manual pricing methods take hours every day and involve human errors. Independent hoteliers, like Jacky, often miss out on revenue opportunities due to the dynamic changes in the market.

RoomPriceGenie helps independent hoteliers around the globe to automate their revenue management tasks by working around the clock to maximize their room revenue. With features like the Real-time Surge Protection, it enables hoteliers to stop missing out on revenue opportunites.

Top 3 Core Objectives: Jacky was motivated to streamline the pricing process, and save time. A revenue management system needed to meet the following objectives:

Save time: Jacky wanted to reduce the time spend on manual revenue management work. The manual work was prone to error, and in the competitive market in which the hotel is operating, the pricing needed to be always optimized.
Increase revenue: For someone who's in charge of hotel pricing, making more revenue than you can with manual pricing, is all you can ask for.
Budget-friendly for smaller properties: He used to think RMS was very expensive and only big hotels could afford it. Upon discovering RoomPriceGenie's positive reputation and suitability for small to medium-sized hotels, he booked a demo.

Innovators Mentioned

RoomPriceGenie

Jacky Huang

Managing Partner

Buasri Boutique Patong

"RoomPriceGenie helped reduce my time on pricing. Now I spend less time monitoring the rates and performance because I know that my rate is in the good hands of the automated pricing system."

Jacky Huang

Managing Partner

👍 Managing Partner Jacky Huang said that RoomPriceGenie reduced the time spent on pricing by 70%:

"RoomPriceGenie helped reduce my time on pricing. Now I spend less time monitoring the rates and performance because I know that my rate is in the good hands of the automated pricing system."

⚖️ The selection process: During their research process, Jacky Huang evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

Managing Partner Jacky Huang said, about their decision: "After trying several RMS, I found that RoomPriceGenie was best suited for our hotel. I love that there are just enough functions and configurations that I can work with to manipulate the price effortlessly and effectively. The interface is minimal, it's easy to understand and use."

📈 The results: Since implementing RoomPriceGenie, Jacky has spent 70% less time on pricing, allowing him to focus on other critical aspects of hotel management. Additionally, the hotel's Revenue per Available Room (RevPAR) has increased by approximately 67% compared to the previous year.

The time Jacky spends on pricing has been reduced by 70%
Revenue per Available Room (RevPAR) has increased by approximately 67% compared to the previous year
The system's ease of use and minimalistic design, have significantly reduced the time spent on rate monitoring and adjustment.