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REVENUE MANAGEMENT
Inspiring Returns and Lasting Impressions at Abode Hotels
This partnership has not only increased direct bookings but also redefined Abode Hotels’ approach to guest engagement. By adopting a few Guestbook enhancement tools their guests were properly introduced to the loyalty program and could immediately see the benefits of booking direct. Investing in this program has positioned Abode Hotels for sustained growth in a dynamic market, strengthening its reputation as a leader in Australian hospitality.
Build Loyalty: Increase guest engagement and broaden database of repeat guests.
Boost Direct Bookings: Increase direct booking conversion and decrease reliance on third-party channels.
Maximize Revenue: Maximize profits while keeping cost margins low.
The Guestbook
The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its nearly 4 million registered members.
Innovators Mentioned
Director of Revenue, Distribution and Central Reservations
Iconic Hotels by Geocon
"As a hotel management company with nine hotels, running a loyalty program can be daunting and expensive. After researching various options, we came across Guest Book Rewards. We decided to trial the Guest Book Rewards system at a few of our properties. The response was positively received from our valued guests, and far ahead of our expectations. We thereafter successfully implemented across our hotels with good results."
Rudy Kalele
Director of Revenue, Distribution and Central Reservations
"As a hotel management company with nine hotels, running a loyalty program can be daunting and expensive. After researching various options, we came across Guest Book Rewards. We decided to trial the Guest Book Rewards system at a few of our properties. The response was positively received from our valued guests, and far ahead of our expectations. We thereafter successfully implemented across our hotels with good results."
Director of Revenue, Distribution and Central Reservations Rudy Kalele said, about their decision: "The best thing about this system is there was no financial outlay needed and no monthly fee to run it. It’s a win-win situation, where our guests receive a cash back and the hotel only pays a small fee on bookings stayed. After six months of partnering with Guest Book Rewards, we are noticing an increase in return guest visitation and an increase in enrollments."
Generated $1,024,185 AUS in additional room revenue and booked 4,752 room nights.
A 24% repeat stay rate demonstrated the program’s success in fostering loyalty among their guests, while 2,869 new enrollments expanded the base of engaged customers.
With an average daily rate of $215.53 AUS, the program achieved a 12.8X revenue-to-cost ratio and kept costs at just 6% of the total revenue generated.
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