RAPPORTO

Reimagining the Role of Travel Media in Building Luxury and Lifestyle Brands

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Curacity

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Panoramica

Travelers who seek out luxury and lifestyle hotels are a unique customer segment, and there’s a small margin to meet these customers’ lofty expectations. In a new survey from Skift and Curacity, 89 percent of luxury travelers said that they were more likely to book a high-end hotel if they were already familiar with its brand.

Cosa imparerai

Walking a Tightrope to Deliver Novelty, Luxury, and Value for Ultra-Discerning Travelers
The Art and Science of Luxury and Lifestyle Hotel Brand-Building
Why Certain Hotel Recommendations Carry Far More Weight Than Others
The Reemergence of Email As a Primary Branding Opportunity
Q&A: Using Travel Media to Expand Into Untapped Markets
Brand-Building Strategies That Deliver Measurable Results
Why Travel Executives Lack Confidence in Brand Measurement
How Hotels Are Attributing Bookings to Media Brand Newsletters
Q&A: Applying Attribution to Modern Brand-Building

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Reimagining the Role of Travel Media in Building Luxury and Lifestyle Brands

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Infographic: How to use social influencers successfully to market your hotel

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