How St Michael’s Resort is simplifying hotel reservations. Keen to simplify your booking process and drive revenue for your hotel? Profitroom partnered with St Michael’s - a luxury resort located in Cornwall - to help streamline their online hotel reservations process, resulting in an overall online direct sales increase of more than 50%. Here’s how St Michael’s Resort continues to benefit from Profitroom’s technology:

MARKETING

Why it matters: By streamlining their online hotel reservations process, St Michael's Resort have seen an overall online direct sales increase of more than 50%.

Our product allows St Michael's Resort to adapt its direct booking strategy to suit its needs. They can streamline the booking process whilst also capitalising on packages and promotions.

Top 3 Core Objectives: Although St Michael’s Resort is a stunning location with plenty to offer, it wasn’t maximizing its full online potential and was therefore missing out on a significant number of bookings.

Less overcomplicated booking process: The challenge with the online customer journey is that it can make or break a booking; if it’s overcomplicated, impersonal and too long, the likelihood of the customer completing their checkout will be significantly reduced.
A limitless booking engine: The company began searching for a new, innovative brand to replace their existing booking engine, which had limitations and wasn’t delivering results.

Innovators Mentioned

St Michael's Resort

Profitroom

Stuart Beveridge

Marketing Director

St Michael's Resort

"“The ideal online customer journey should be simple, engaging, intuitive and inclusive. Everything that Profitroom offers.”"

Stuart Beveridge

Marketing Director

👍 Marketing Director Stuart Beveridge said that Seamless customer journey:

"“The ideal online customer journey should be simple, engaging, intuitive and inclusive. Everything that Profitroom offers.”"

⚖️ The selection process: During their research process, Stuart Beveridge evaluated Profitroom's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Profitroom was the best fit solution:

Marketing Director Stuart Beveridge said, about their decision: "“The integration process was seamless; Profitroom provided strong support and training - and subsequently, we rolled it out easily.""

📈 The results: Profitroom’s solutions work to save you both time and money; the technology effortlessly streamlines the online booking system, reducing staffing rates and increasing the room occupancy The resort swiftly cut loose from its previous system and implemented the Profitroom Booking Engine 360 following recommendations from other hotels, who’d been impressed with the technology’s functionality and adaptability.

Prior to onboarding Profitroom in September 2020, St Michael’s Resort offered no packages online. Now, 42% of their total online bookings are packages.
The dynamic package options support the hotel in increasing its room occupancy and revenue as it allows the resort to market its products online, with clear calls to action that ensure the customer can book easily and quickly.
One of the key features hotels look for in a booking engine is having one main operating system that integrates seamlessly with other systems. The back-end of Profitroom is streamlined and straightforward, allowing for smooth integrations of other systems.