Why it matters:
In this case study, Haitham Faris, Founder, and CEO of VESTA Hospitality shares how he leveraged modern hotel technology and implemented smart solutions for every area of business. That includes managing, operating, promoting, selling and pricing their diverse portfolio. Mews PMS was one of the first new systems VESTA implemented and soon after that, he implemented Atomize RMS.
VESTA runs Atomize on full autopilot mode. That means the system has full control to set and update rates. Since the algorithm analyzes live market, competitor and internal data continuously, it always calculates the best rates for all VESTA properties. The result show impressive increase in ADR and revenue growth.