Flexible Pricing Strategy Drives Total Profitability at Heure Bleue Palais

REVENUE MANAGEMENT

Flexible Pricing Strategy Drives Total Profitability at Heure Bleue Palais

Heure Bleue Palais is set in a beautifully converted Moroccan riad in the port city of Essaouira. This five-star hotel, part of the Relais & Châteaux collection, offers 33 unique rooms and suites, all looking into the traditional courtyard patio and garden. As a boutique hotel with a limited number of rooms to sell, optimizing rates for each room type and night is vital to the hotel’s success.

Why it matters: The hotel wanted to move away from pricing on BAR – Best Available Rate – and move to a more dynamic and automated way of optimizing rooms revenue, as it was losing business to competitive OTA rates.

Duetto enables hotels to price room types, customer segments, stay dates, and distribution channels independently to maximize revenue without closing booking opportunities.

Top 3 Core Objectives: The hotel wanted to maximize revenue efficiently and rapidly and work on regaining the opportunities lost to OTAs.

Adopting Dynamic Pricing: The hotel shifted from a restrictive rates strategy to a more flexible one, incorporating Duetto’s Open Pricing methodology.
Automate Revenue: Heure Bleue uses Duetto AutoPilot to ensure all room rates are optimized in line with market demand.
Expand Guest Demographic: The hotel wanted to attract a wider range of guests to the hotel with a view to increasing total revenue, expanding spend in spa services and the restaurant.

Innovators Mentioned

Heure Bleue Palais

Duetto

Eric Molle

General Manager

Heure Bleue Palais

"Open Pricing has helped us attract a more interesting clientele that is willing to spend more on other services provided by the hotel and thus it helped us to adjust the pricing for our spa services and restaurant."

Eric Molle

General Manager

👍 General Manager Eric Molle said that The hotel wanted to expand total guest spend.:

"Open Pricing has helped us attract a more interesting clientele that is willing to spend more on other services provided by the hotel and thus it helped us to adjust the pricing for our spa services and restaurant."

⚖️ The selection process: During their research process, Eric Molle evaluated Duetto's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Duetto was the best fit solution:

General Manager Eric Molle said, about their decision: "We were looking to maximize our revenue efficiently and rapidly and work on our opportunities lost to OTAs. Duetto changed all that for the better."

📈 The results: The hotel started to see increased revenue results within four months of going live with Duetto.

ADR +37%
RevPAR +115%
Occupancy +29%