The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 16 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
80 Days shines , with exclusive features like Social Media Photography and Reputation & Community Management.
O'Rourke Hospitality shines in ease of use and customer support , with exclusive features like Email Marketing.
Side-by-side ratings based on 16 verified hotelier reviews on HTR.
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| Ease of Use |
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| Value for Money |
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| Starting Price | Contact sales | From $1,000/mo |
| Verified Reviews | 0 | 16 |
How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Mid-Size (25-74 rooms) ▾ | — | #17 6 reviews |
| Large (75-199 rooms) | — | #34 0 reviews |
By Property Type
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| Boutique | — | #26 3 reviews |
| Luxury | — | #20 4 reviews |
| Branded / Chain | — | #25 1 reviews |
| Extended Stay | — | #14 2 reviews |
By Region
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| North America | — | #15 4 reviews |
Choosing between 80 Days by 80 Days and O’Rourke Hospitality Marketing hinges on your hotel’s specific needs for digital marketing support. Both aim to boost your online presence, but they approach this differently—80 Days is a digital marketing agency focused on the luxury travel segment, while O’Rourke Hospitality specializes in high-performance strategies for independent hotels. Your decision should reflect your hotel’s size, segment, and marketing ambitions.
While 80 Days offers deep expertise in luxury branding and content strategies, O’Rourke Hospitality provides a broader suite of digital marketing features with proven results for independent properties. Do you need a boutique, luxury-focused partner or a comprehensive, results-driven digital agency?
O’Rourke Hospitality is the more established and reviewed option, with five recent reviews and a near-perfect 9.8/10 NPS score, giving it a clear edge in trustworthiness. Its ease of use, customer support, and ROI scores all outperform 80 Days, which has no reviews or scores to date.
Given the recent reviews and higher customer satisfaction ratings, O’Rourke Hospitality is the safer choice for hoteliers seeking proven support and measurable results. 80 Days’ lack of recent feedback makes it difficult to gauge its current performance or customer satisfaction.
Both products address digital marketing, but their scope and focus differ significantly. 80 Days targets luxury hotels, emphasizing branding, storytelling, and tailored content strategies to elevate high-end properties. Conversely, O’Rourke Hospitality offers a full suite of digital marketing tools, including web development, paid media, SEO, and analytics, tailored for independent hotels seeking direct booking growth.
While 80 Days’s approach is highly strategic for luxury branding, it lacks measurable features or client feedback to substantiate its effectiveness. O’Rourke Hospitality, with 19 distinct features, provides tangible tools for campaign management, content creation, and data analysis. Are you looking for a boutique branding partner or a full digital marketing suite?
If your hotel is a luxury property aiming to build a refined brand presence, 80 Days is tailored for you with its expertise in luxury travel marketing and deep industry knowledge. However, it has no reviews or documented results, making its effectiveness uncertain.
If you need a turnkey digital marketing partner with proven client satisfaction, measurable features, and recent positive reviews, O’Rourke Hospitality is the clear choice. It’s ideal for independent hotels or management companies that want to drive direct bookings through integrated campaigns and website optimization.
O’Rourke Hospitality scores a 4.8/5 for ease of use, with onboarding rated highly at 4.6/5. Clients praise their responsive communication, proactive support, and user-friendly platform, making implementation straightforward.
In contrast, 80 Days provides no ratings or reviews, so its user experience remains unverified. Without documented feedback, it’s difficult to assess how easily your team could adopt their services or how intuitive their platform might be.
Edge: O’Rourke Hospitality.
O’Rourke Hospitality offers 19 features, including website development, graphic design, copywriting, web design, social media advertising, PPC, SEO, and data analysis. These features enable comprehensive digital marketing management, from content creation to performance tracking.
80 Days has no publicly available features or tools listed, focusing instead on strategic branding for luxury hotels. Given its lack of documented features, O’Rourke Hospitality clearly provides a more extensive, actionable suite of tools.
Edge: O’Rourke Hospitality.
O’Rourke Hospitality boasts a support rating of 4.6/5, with recent reviews emphasizing their responsiveness, collaboration, and proactive problem-solving. Clients describe their team as highly attentive, flexible, and committed to optimizing results.
In contrast, 80 Days provides no support ratings or reviews, making it impossible to evaluate their responsiveness or customer service quality. Based on current data, O’Rourke Hospitality is the more dependable support partner.
Edge: O’Rourke Hospitality.
Both products have one verified integration: 80 Days integrates with Hotelchamp, while O’Rourke Hospitality partners with Mews. They do not share any integrations, and 80 Days offers no additional integration features.
O’Rourke Hospitality’s partnership with Mews suggests its capability to connect with property management systems, but with only one verified partner, neither offers a broad integration ecosystem. Nonetheless, O’Rourke’s focus on digital marketing tools makes its existing integrations more relevant.
Edge: O’Rourke Hospitality.
Since 80 Days has no reviews or recent ratings, it cannot be rated by hoteliers. Conversely, O’Rourke Hospitality has five recent reviews with a 9.8/10 NPS and a 98% likelihood to recommend, indicating high satisfaction among independent hotel clients.
Clients highlight their responsiveness, strategic insight, and ability to deliver measurable ROI. This makes O’Rourke Hospitality the preferred choice based on hotelier ratings.
Edge: O’Rourke Hospitality.
80 Days does not publicly list a pricing structure, suggesting it may be customized or unavailable for direct purchase. O’Rourke Hospitality charges a base fee of $1,000 per month, with no additional implementation or setup fees, offering transparency.
Given the lack of pricing data for 80 Days, O’Rourke Hospitality’s straightforward pricing model makes budgeting easier and provides clear cost expectations.
Not ideal if:
Not ideal if:
The core difference is that 80 Days specializes in luxury branding with strategic storytelling, while O’Rourke Hospitality offers a broad set of digital marketing tools with proven client results. If your hotel is a luxury property prioritizing brand positioning, 80 Days could be appealing—but with no recent reviews, its current performance remains uncertain.
For hotels that seek a results-driven, easy-to-use partner with recent positive feedback, O’Rourke Hospitality stands out. Its integrated features, customer support, and high satisfaction scores make it the more reliable choice today.
If your hotel needs a flexible, measurable digital marketing partner with proven results and recent client praise, go with O’Rourke Hospitality. But if you’re a luxury hotel wanting to craft a distinctive brand story, 80 Days might be worth exploring further—though caution is advised until more recent feedback emerges.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $1,000/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Website Development
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| Wordpress development | ||
| Custom CMS | ||
| Graphic design | ||
| Interactive Content | ||
| Copywriting | ||
| Conversion Rate Optimization | ||
| Tag Management & Tracking Configuration | ||
| Web Development | ||
| Web Design | ||
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SEO & Content
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| Interactive Content | ||
| Content Audit | ||
| SEO Content Strategy | ||
| Copywriting | ||
| SEO | ||
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Paid Search & Digital Advertising
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| Social media advertising | ||
| Influencer marketing | ||
| Copywriting | ||
| 3rd party ad buys | ||
| Meta search marketing | ||
| PPC | ||
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E-commerce
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| E-commerce consulting | ||
| Conversion Rate Optimization | ||
| Tag Management & Tracking Configuration | ||
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Reporting & Analytics
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| Tag Management & Tracking Configuration | ||
| Data Analysis & Reporting | ||
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Email Marketing
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| Marketing Automation | ||
| Email Marketing | ||
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Consulting Services
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| E-commerce consulting | ||
| Yield Management (Service/Consulting) | ||
| Content Audit | ||
| Copywriting | ||
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Social Media Management
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| Social Media Photography | ||
| Social Media Analytics | ||
| Reputation & Community Management | ||
| Graphic design | ||
| Social media management | ||
| Social media advertising | ||
| Influencer marketing |
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. 80 Days and O’Rourke Hospitality Marketing share many core Digital Marketing Agencies features, but each has unique capabilities. 80 Days offers 2 verified integration partners, while O’Rourke Hospitality Marketing offers 3. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. O’Rourke Hospitality Marketing leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
80 Days: No. O’Rourke Hospitality Marketing: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. 80 Days has an HT Score of 0 and O'Rourke Hospitality has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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