Email Marketing & Hotel CRM - Ratings and Reviews - Hotel Tech Report
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10 Best Email Marketing & Hotel CRM

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Revinate (Marketing)

93
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Geography: Global Verified Customer Support: No
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For-Sight by Forth

80
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Geography: Regional
Verified Customer Support: No
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Experience Hotel

77
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Geography: Global Verified Customer Support: No
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Clairvoyix

67
HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Geography: Regional
Verified Customer Support: No
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Recent Email Marketing & Hotel CRM Articles

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Mailchimp: Should You Use it For Your Hotel Email Marketing?

by
Hotel Tech Report
15 hours ago

Email marketing is one of the most powerful ways to reach customers, according to research by Hubspot and a recent report from the New York Times. Their research shows that email campaigns generate $38 for every $1 spent: an ROI of 3,800% that makes email easily one of the best performing marketing tools at your disposal. In the competitive hotel industry, email is critical for building 1:1 relationships with guests that lead to repeat bookings and guest loyalty. There are many general email campaign tools on the market, with MailChimp being one of the most popular options. While these tools offer standard email marketing capabilities that can improve your hotel’s marketing ROI, a industry focused hotel CRM and email marketing platform that is specialized for the hospitality industry delivers better results, guest insight, and increased revenue. Here’s why.   The landscape of hotel email marketing Email marketing is one of the most powerful ways to build relationships with your guests. First and foremost, it’s one of the few channels that hotels own; by growing and maintaining your email list – and using this customer touchpoint thoughtfully – hotels reap the benefits of reputation management, more direct bookings, increased customer loyalty, and lower marketing costs. When email campaigns are backed by thoughtful, data-driven strategy, hotel owners can capture higher ROI by redirecting spend from platforms like Google and Facebook.     Great email marketing requires four ingredients:  Segmentation: using detailed attributes beyond gender or age, such as loyalty, lifetime spend, frequency of stay, or recency of stay.  Relevant messaging: send content that is relevant as measured by an increase in conversions or a decrease in unsubscribes.  Timely automation: when the guest receives the email is everything. Data analysis from Revinate shows that 98% of all upsell revenue came from pre-arrival emails; create relevant campaigns and automatically send them at key moments in the guest journey (before check-in, for example).  Benchmarking and guest insight: use a tool that can evaluate your campaigns’ performance based on geography, segment, and email type to constantly iterate and improve. Setting up your email campaigns takes the right tools – specifically, the right customer relationship management software that blends marketing automation with other integrations and in-person, text, and online customer touchpoints. Hotels seeking a quick and straightforward marketing tool might consider MailChimp to achieve their marketing goals – yet they would be missing out on the better capabilities of an email marketing tool built to handle the needs of the hospitality industry.   Mailchimp Pricing and Usability are Attractive for Hotels MailChimp is a good alternative for hotels seeking a simple, effective email marketing tool separate from their CRM platform. MailChimp boasts 15 million customers who send over a billion emails each day. It’s easy to set up and use, quick to learn and includes the core features that hotel owners need to run their email marketing efficiently (automation, A/B testing, and segmentation, etc.).    The biggest benefits to working with MailChimp include: Budget-friendly: depending on your needs, MailChimp is affordable with plans ranging from $0 - $300/month.  User-friendly: Ma