10 Best Hotel Reservations Systems in 2024

Author img Jordan Hollander
| Last updated
38 PRODUCTS REVIEWED
420 HOTELIERS SURVEYED

Here at HotelTechReport our job is to help you find the best fit hotel reservations system for your business as quickly and painlessly as possible.  Whether you are looking to grow direct bookings, add new channels or just get smarter about your overall distribution strategy - you'll find tools and advice below that our community has spent thousands of hours building and compiling to save you time and help you make better decisions.

We know that finding the perfect hotel reservations system for your hotel is tough - that's why we surveyed 420 hoteliers across 52 countries to create this in-depth guide and help you find the best fit hotel reservations system for your business.  Inside you’ll find everything you need to know including top vendors, feature comparisons, price benchmarking, required integrations and more.

 

Hotel Reservations Systems Shortlist

Here are 10 of top Hotel Reservations Systems that are covered in this in-depth guide:

  1. 1. Cendyn — Boost hotel revenue with secure, scalable cloud-based reservations and distribution.
  2. 2. SHR Group — Centralized control and optimization tool for managing hotel distribution channels.
  3. 3. Sabre — Maximize bookings, manage rates, and enforce distribution strategies with ease.
  4. 4. Vertical Booking — Increase revenue with customizable booking engine, channel manager, and GDS.
  5. 5. Amadeus — Increase revenue and reach with flexible, centralized booking solutions for hotels.
  6. 6. Blastness — Boost direct bookings and revenue with cutting-edge AI technology solutions.
  7. 7. Profitroom — Attract, engage, and retain guests with a seamless booking journey.
  8. 8. GuestCentric — Consolidate bookings, manage inventory, and boost revenue with integrated solutions.
  9. 9. Revinate — Boost call center revenue by 20% with powerful guest data tools.
  10. 10. Hotel-Spider — Maximize online room sales with our comprehensive hotel distribution platform.
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In-Depth Guide
What is a Hotel Reservations System?
A central reservation system (CRS) is a platform used by hotels to centrally manage and distribute room inventory, rates, and reservations. The CRS typically receives inventory from the PMS, then distributes rates and availability in real-time to direct and third-party channels, including the hotel’s own website booking engine and call center (direct channels), as well as channel managers, OTAs, GDS, and metasearch (third-party channels). Reservations from these channels are sent back to the CRS and subsequently synced into the PMS for room allocation. Hotel revenue managers and marketing/e-commerce managers use CRS or distribution systems to create various promotions and offers through rate plans for different channels and to adjust pricing quickly to be updated across all channels. Reservation agents also work in the CRS to manage reservations. Increases efficiency: A CRS allows hotels to distribute their rates and inventory and receive reservations through a singular system—a hotel only needs to input rates and manage inventory through one backend instead of manually updating rates in various channels. A CRS also allows for cost efficiencies in distribution; although hotels can connect their PMS for channel distribution, CRS companies typically have the ability to integrate to different channels and partners (such as GDS and call center), giving hotels a broader reach for less cost. Grows distribution: A CRS allows hotels to connect to a broad network of travel distributors, allowing the hotel to expand its reach to different types of sellers (OTAs, travel agents, consortia, etc.) in many different worldwide markets. Delivers insight: A CRS gives hotel revenue managers a bird’s-eye view over their pricing and inventory allocations through all distribution channels, which allows them to quickly adapt to the market as needed.
Finding the right Hotel Reservations Systems solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Hotel Reservations Systems vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2024 Hotel Reservations Systems Guide)
Hotel Reservations System Vendor Shortlist
Each property has different characteristics, needs, preferences and budgets. Use the filters below to instantly analyze thousands of reviews to find the perfect fit for your hotel.

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  • Featured: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
Cendyn
4.4 (166 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2024 WINNER
Hoteliers voted Cendyn as the #1 Hotel Reservations Systems provider in the 2024 HotelTechAwards
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Maximize global demand, visibility, and bookings by swiftly adapting to market changes
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SHR Group
4.6 (56 reviews)
Ht score logo 97 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2024 FINALIST
Hoteliers voted SHR Group as the #2 Hotel Reservations Systems provider in the 2024 HotelTechAwards
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Empower your hotel with a user-centric reservation management system that works for you
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Sabre
4.2 (51 reviews)
Ht score logo 94 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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third logo finalist 2024 FINALIST
Hoteliers voted Sabre as the #3 Hotel Reservations Systems provider in the 2024 HotelTechAwards
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Streamline rate management
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Vertical Booking
4.6 (28 reviews)
Ht score logo 81 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Customizable all-in-one reservation solution for independents & chains, which supports the entire guest booking cycle
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Amadeus
4.4 (46 reviews)
Ht score logo 40 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Drive demand, increase direct bookings, and centralize management.
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Blastness
5.0 (11 reviews)
Ht score logo unranked
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Unlock Your Hotel's Full Potential with Blastness: Your Tech Partner for Driving Direct Bookings and Optimizing Revenue Management.
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Profitroom
Central Reservation System for Hotel Groups
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GuestCentric
4.7 (23 reviews)
Ht score logo unranked
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Booking Engine & Central Reservation System
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Revinate
4.8 (14 reviews)
Ht score logo unranked
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Revinate Reservation Sales suite empowers your reservation sales teams to work in harmony with marketing to generate more bookings and greater direct booking revenue.
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Hotel-Spider
Hotel-Spider
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BENEFITS
How can a central reservations system improve profitability and efficiency?

A Central Reservations System (CRS) like Sabre SynXis, Cendyn CRS, or SHR Windward stands as a cornerstone technology, revolutionizing how hotels manage their bookings and engage with their guests. This sophisticated platform transcends traditional reservation management, offering a seamless nexus between hotels and the global market. Through a CRS, hotels achieve streamlined operations, where the daunting task of synchronizing bookings from various channels becomes effortless, ensuring a harmonized workflow and reducing the potential for errors.

The strategic advantages of employing a CRS are manifold. It propels hotels into the global arena, significantly expanding their reach and visibility across a multitude of distribution channels. This global exposure is invaluable for capturing diverse guest segments and maximizing occupancy. Moreover, the dynamic pricing capabilities inherent in these systems empower hotels to adjust rates with agility, responding adeptly to market demand and competitive pressures. This flexibility not only secures optimal revenue per available room (RevPAR) but also positions the hotel as a competitive player in the industry.

Beyond operational efficiency and revenue maximization, a CRS profoundly enhances the guest experience. The system's capability to store and analyze guest preferences enables hotels to offer personalized services, crafting unique experiences that resonate on a personal level with guests. This customization fosters loyalty and repeat business, elements crucial to a hotel's long-term success.

The utility of a CRS extends to various scenarios, from managing multi-property operations under a single brand to boosting direct bookings through a hotel’s website. It serves as the backbone for sophisticated revenue management strategies, allowing for targeted promotions and optimized pricing models. Moreover, its global distribution capabilities ensure that a hotel's inventory is visible and accessible to travelers worldwide, while its data analytics functions provide deep insights into booking trends and guest behaviors, informing strategic decisions.

The integration of a Central Reservations System into a hotel's operational framework is more than an upgrade—it's a transformation. It equips hotels with the tools needed to navigate the complexities of the modern hospitality landscape, offering a strategic edge in a highly competitive market. Through improved efficiency, enhanced guest experiences, and optimized revenue management, a CRS becomes an indispensable ally in achieving operational excellence and driving business growth.

FEATURES
What are the most important features of a central reservations system?
  1. Integrations and distribution: reservation software should integrate seamlessly with your existing property management system and allow your hotel to distribute rates and availability through a wide network of channels, including direct channels (website, call center) and third-party travel industry channels (OTAs, GDS (global distribution systems), metasearch).   The CRS should have integrated channel management capabilities to facilitate hotel distribution with OTAs (online travel agencies like Expedia and Booking).
  2. Pricing capabilities and flexibility: Every revenue manager needs a good toolset to develop a sound distribution strategy whether they work for an independent hotel or one of the major hotel chains. Your CRS partner should offer dynamic pricing tools that will give your hotel enormous flexibility when it comes to executing complex revenue strategies and selling multiple hotel room types across multiple channels. Also consider whether integrations between your revenue management, merchandising, and CRM platforms with the CRS would help to increase operational efficiency (e.g. being able to automate pricing from an RMS, being able to enter rates only once within a backend, etc.) 
  3. Booking engine / e-commerce platform: A huge deciding factor for many hospitality industry businesses is the quality of the CRS’s booking engine, which should offer conversion optimization features to encourage direct bookings and enable high volumes of online bookings. Key features include the ability to showcase strikethrough pricing, social proof, scarcity messaging, and incremental pricing, dynamic room rates, among others.  The CRS should integrate with the most user-friendly and mobile optimized booking engines on the market. Learn more in our article: What is a booking engine?
  4. Support and account management: A good CRS partner should not only provide round-the-clock customer support, but should also have active account management focused on customer success. Client services should include performance reviews with detailed analytics and reporting, as well as advice on revenue and pricing strategies. Ultimately a CRS provider provides more than just a way to take hotel reservations and should be considered a true strategic partner in hotel management.
  5. Innovation: Your CRS partner should always be seeking to enhance features, support the latest technology trends, and evolve the platform to fit the needs of today’s hotel.
PRICING
What is the typical pricing for a central reservations system?

A CRS is typically priced on a variable basis and varies by channel.  For example, direct bookings via booking engine can cost 1-5% of bookings or a flat fee per booking.  Call center reservations are generally priced on talk time or commissions and GDS is usually priced on a flat fee per booking plus membership fees.  Pricing varies dramatically in this category so make sure to compare quotes on Hotel Tech Report to find the best fit for your business.

IMPLEMENTATION
How long does it usually take for a hotel to implement new a central reservations system?

A designated implementation team will reach out to begin the implementation process, which includes completing required forms, building out the system, and proactively reaching out to third-party vendors where integrations are needed. Generally, implementation can be completed within 2-4 weeks, including staff training, provided that hotels provide all the required information in a timely manner and attend the training sessions.

FAQs
Hoteliers Also Ask
- Drives high volume of bookings: A good CRS should help a hotel to gain visibility and expand global reach across all distribution channels via dedicated channel manager, which should raise overall revenue via increased bookings and occupancy. It's also important that a hotel reservation system prevent overbooking. - Helps shift share from OTAs: A good CRS will help to shift more bookings from high-cost channels (third-party) to low-cost channels (direct ) . Hotel s with poor - performing / low-converting booking engines will often see a shift ranging from 7 to 25+% when switching to a good CRS. It’s not a panacea, however — a smart direct booking strategy also takes into account a high-converting website, well-managed digital marketing strategy, and other direct booking tools to accomplish its goals. - Direct impact on NOI (net operating income): If hotels are seeing their overall revenue increase through increased overall bookings, while simultaneously shifting more of those bookings from third-party channels to direct channels, overall profitability should increase as hotels pay out less commissions.
A central reservation system (CRS) is a platform used by hotels to centrally manage and distribute room inventory, rates, and reservations. The CRS extracts rates from your PMS (property management system) and then writes back reservations into the PMS when booked across a variety of channels like GDS and IBE. IBE stands for internet booking engine and is a somewhat dated term. Modern hoteliers have taken out the word "internet" because frankly the whole world is the internet today and it's a bit redundant. The easiest way to think about a booking engine is it's basically the shopping cart for a hotel website where (direct) bookings and payments happen.
A hotel central reservations system (CRS) is a booking engine that allows hotels to manage their online reservations and pricing through a property management system (PMS). This system integrates with various distribution channels, such as online travel agencies (OTAs) and global distribution systems (GDS), to maximize occupancy and revenue. The CRS also acts as a channel manager, allowing hoteliers to manage room availability and pricing across multiple booking platforms in real-time. Additionally, it includes features such as reservation management, revenue management, and user-friendly automation for tasks such as confirmations and check-in. The CRS also allows hotels to optimize their distribution system, by using dynamic pricing and inventory across different room types, to increase the guest experience and drive direct bookings via the hotel's own website. This system is not limited to large hotels but also applies to small hotels, inns, hostels, B&Bs, motels, vacation rentals, and even bed and breakfasts. A hotel reservation system is a software tool used by the hospitality industry to manage and distribute room inventory, pricing, and reservations. It is often comprised of a central reservation system (CRS) and a booking engine. The CRS connects to a property management system (PMS) to extract rates and write back reservations when booked through various distribution channels, including online travel agencies (OTAs) and the hotel's own website. The booking engine, which is often integrated into the CRS, is essentially the online shopping cart for a hotel's website where guests can make direct bookings and payments. This system allows hoteliers to optimize occupancy and revenue management, while also providing a user-friendly booking experience for guests. Other features of a hotel reservation system can include real-time room availability, check-in automation, customer support, and integrations with social media and other apps. The system can also be cloud-based, which allows for remote access and real-time updates.
Finding the "best" hotel booking system isn't as straightforward as it may seem, largely because the ideal choice depends on a multitude of factors unique to each property. Whether it's a sprawling resort complex, a quaint boutique chalet, a cozy bed and breakfast, or a bustling city hotel, the requirements can vary dramatically. This diversity extends to whether a property is branded or unbranded, part of a chain or independently operated, and even down to its chain scale ranking. The essence of a great booking system lies in its functionality, flexibility, and how well it aligns with the property's specific needs. Key considerations include pricing structures, the integration of a booking engine for direct bookings, a channel manager to efficiently distribute room inventory across various online travel agencies (OTAs), and a property management system (PMS) that ensures smooth hotel operations from check-in to check-out. For hoteliers, the priority is to streamline operations, enhance the guest experience, and maximize occupancy and revenue. This necessitates a booking system with a powerful reservation software that is cloud-based, user-friendly, and intuitive, enabling real-time management of room availability, reservation management, and payment processing with secure payment gateways. Online booking capabilities are essential for capturing direct bookings through the hotel's website, reducing dependency on OTAs like Expedia and improving profit margins. An all-in-one software solution that includes a property management system (hotel PMS), a channel manager, and a booking engine can significantly reduce overbookings and facilitate efficient room inventory management. Additionally, small hotels, motels, inns, B&Bs, and vacation rentals benefit from a system that offers automation and integration with front desk operations, revenue management, and CRM modules to personalize the guest experience. The system should support various room types and be capable of handling special requests to enhance guest satisfaction. Customer support is another critical factor; hoteliers need reliable access to assistance for any issues that arise with the booking system, ensuring that hotel operations run smoothly around the clock. A system that offers robust messaging and communication tools, integration with social media for marketing purposes, and mobile app functionality for guest convenience can further differentiate a property in a competitive market. The best hotel booking systems in the market, like Cloudbeds, offer comprehensive solutions that combine reservation software, a channel manager, a booking engine, and a property management system (PMS) into an intuitive, cloud-based platform designed to meet the varied needs of the hospitality industry. These systems are designed to automate day-to-day operations, support dynamic pricing strategies, manage online reservations and direct bookings, and enhance the overall efficiency of hotel management through advanced modules and management tools. The "best" hotel booking system is subjective and varies by property. It's about finding a solution that aligns with the specific needs of the property, whether it's a small independent hotel or part of a large chain, and choosing a system that offers the right mix of functionality, user experience, and customer support to meet those needs effectively.

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