Why Customer Data Platforms Are Essential to the Future of Hotel Marketing

For hotels willing to invest in the infrastructure and mindset shift, the payoff is clear: better guest experiences, stronger loyalty, and a more resilient path to profitability and sustainable growth.

AI in Hospitality Statistics: 48 Statistics That Prove the Industry Is in Hypergrowth

From predictive maintenance and dynamic pricing to chatbot-led service and hyper-personalized marketing, AI is quietly—but powerfully—reshaping the guest journey and the economics of hotel operations.

HITEC Indianapolis 2025 Innovation Report

In this article we break down the most exciting innovations from HITEC in a skimmable format broken down by department to quickly help you find new tools and features for your hotel business.

5 Ways Technology is Redefining the Hotel Guest Experience

 In this article, we’ll explore how innovations are transforming the guest journey from arrival to checkout, why integration across systems is critical, and what forward-thinking hoteliers must do now to stay competitive in an increasingly digital-first world.

How to Increase Hotel Direct Bookings in the Compression Economy (2025)

Direct bookings are lost not because the price is wrong, but because the page is slow, the offer feels generic, or the next step isn’t obvious.

Turning Guest Reviews Into Operational Gold: A Strategic Approach For Hoteliers

By shifting mindset from review management to review strategy, hoteliers can transform unsolicited feedback into structured, real-time intelligence — and ensure that the voice of the guest drives continuous improvement across the property.

The Silent Killer of Hotel Profits? Broken Inventory Management

Inventory doesn’t feel like a revenue center. But mismanaging it absolutely cuts into your margins. Hotels that elevate inventory from an afterthought to a data-backed discipline are seeing real gains

The Power of Voice: Turning Every Call into a Conversion

Far from being just a communication channel, the work of phone agents is now a core part of boosting direct bookings for hotels and chains.

Hospitality Call Centers: Here's What You Need to Know

Whether managing reservation calls, handling after-hours inquiries, or supporting guests across multiple channels, call centers help hospitality businesses streamline operations, optimize staff workloads, and enhance customer satisfaction.

From Compliance as a Task to Compliance as a Culture

Creating a culture of compliance is more than just meeting requirements—it’s about creating a safer, more efficient, and more profitable hotel operation.

Protecting Your Hospitality Business: Strategies for Mitigating Cyber Attacks and Fraud

By automating workflows, enforcing internal controls, and leveraging integrated fraud prevention tools, hospitality companies can safeguard their financial assets

How a 0.1-Point Improvement in Your Booking.com Rating Can Boost Hotel Profits by Up to 24%

The impact of even a slight improvement in ratings is substantial: a 0.1-point increase on Booking.com can lead to up to a 2% increase in revenue. Since fixed costs remain unchanged, this revenue gain can translate into a 24% boost in net income.

ITB Berlin 2025 Hotelier's Recap

Discover the game-changing hotel tech innovations from ITB Berlin that are redefining revenue, automation, and guest experience.

5 Ways In Which AI-Powered Apps Can Help Hotel Teams Focus On Guests And Get More Done

Here are five ways in which we have seen apps free up valuable staff time, bring departments together and improve the guest experience.

6 Hotel Sales Strategies to Boost Occupancy and Revenue in 2025

 Hotels must implement innovative sales strategies to increase bookings and profits. Read our guide for six proven sales strategies for hotels to apply in 2025.

5 Best AI Hotel Software 2025: Artificial Intelligence for Hotels

AI hotel software can improve operations and guest experiences. Learn about the 5 best AI hotel software, their key features, and how to choose an AI solution.