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The World's Top 100 Hotel Marketing Agencies 2024

Hotel Tech Report | Last updated December 08, 2023

118 PRODUCTS REVIEWED

1046 HOTELIERS SURVEYED

Vendor Shortlist

Product Suites

Category Info

Market Segments

Key Benefits

Feature Checklist

Pricing Estimates

Questions & Answers

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PRODUCT BUNDLES

These Product Suites Also Contain Digital Marketing Agencies

Other solutions that offer an integrated digital marketing agencies add-on module with their core product offering

Digital Marketing Agencies

2 products offer Digital Marketing Agencies modules

Screen Pilot

4.8 (39 reviews)

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Screen Pilot’s Digital Marketing Agencies product suite also includes:

Amadeus

4.3 (18 reviews)

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Amadeus’s Digital Marketing Agencies product suite also includes:

Booking Engine

2 products offer Digital Marketing Agencies modules

Hotelzify

4.8 (26 reviews)

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Hotelzify’s Digital Marketing Agencies product suite also includes:

Neobookings

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Neobookings’s Digital Marketing Agencies product suite also includes:

Website Design

1 products offer Digital Marketing Agencies modules

Porter

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Porter’s Digital Marketing Agencies product suite also includes:

OVERVIEW

What is Digital Marketing Agencies

Hotel digital marketing agencies have become a crucial partner in the hospitality industry, providing a wide range of services to assist hoteliers in promoting their businesses online and driving direct bookings. These services are designed to improve the online visibility of hotels, attract potential guests, and ultimately increase bookings. One of the key services provided by digital marketing agencies is search engine optimization (SEO). This involves optimizing a hotel's website for search engines to improve search rankings and visibility to potential customers searching for hotel accommodations. By improving search rankings, hotels can increase their online visibility and attract more potential customers. Another important service offered by digital marketing agencies is social media marketing. With social media platforms like Facebook, Instagram, Twitter, and LinkedIn, hotels can engage potential guests, increase brand awareness, and drive bookings. Agencies can manage social media channels on behalf of hotels, creating and executing social media campaigns to reach the hotel's target audience. Email marketing is another service provided by digital marketing agencies. Email marketing campaigns are designed to attract potential guests and encourage them to book directly with the hotel. By creating compelling content and personalized offers, agencies can increase the chances of a potential customer booking directly with the hotel. Content marketing is another service that can help hotels increase their online visibility and attract potential guests. By creating quality content such as blogs, videos, and virtual tours, agencies can engage potential guests and increase brand awareness. This, in turn, can lead to more direct bookings. Influencer marketing is a newer service that has become increasingly popular. Agencies can work with influencers to promote the hotel brand and drive bookings. Influencers can share their experiences with their followers, creating interest and driving bookings for the hotel. Digital marketing agencies can also help hotels manage their online reputation. By monitoring online reviews and ensuring positive reviews are highlighted, agencies can help hotels attract potential customers and drive bookings. Overall, a hotel digital marketing agency can help hoteliers with their marketing efforts, creating effective hotel digital marketing strategies, improving their online presence, and ultimately increasing hotel bookings. As competition in the hospitality industry continues to grow, digital marketing agencies have become an essential partner for hotels looking to succeed in the online marketplace.

Finding the right Digital Marketing Agencies solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Digital Marketing Agencies vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2024 Digital Marketing Agencies Guide)

BENEFITS

How can a digital marketing agency with specialized hotel marketers help my hotel?

Selecting a new hotel marketing agency is a massive decision and sometimes it's hard to figure out in a sales pitch whether you're talking to a top hospitality agency who can ramp your online presence or an amateur. Not only are retainers high but digital agencies are the stewards of your hotel's paid media budget (digital advertising). Agencies who are skilled at website design will drive increased RoaS with higher conversion rates and better messaging. Digital marketing services in hotels go beyond SEO, SEM (PPC) and web design though, a hospitality marketing agency should be effective with social media marketing, understand key e-commerce fundamentals, and deeply understand the latest industry specific trends like Google updates and metasearch bidding strategies. Hospitality brands will require completely different tactics and partners than independents who's digital marketing strategy must drive brand awareness from scratch to build trust with consumers.

Digital marketing agencies that specialize in hotels understand the great benefits of channel distribution, namely the diversification of budget and brand control that such a strategy gives. However, their goal is always direct bookings and limiting the number of large commissions being paid from clients to the OTAs.

FEATURES

What are the most important things to look for when selecting a new digital marketing agency for your hotels?

Relationship: A digital marketing agency that can act as an extension of your in-house team (both in level of knowledge, and responsiveness).
Practicing Knowledge: A team that won’t just take orders. Properties need an agency team that can play devil’s advocate, provide alternative solutions, and act as a sounding board. They must be knowledgeable not only in marketing trends, hotel booking data, the digital space but hospitality and the travel industry as well.
Forward Thinking: If your goal is to continue seeing ROI and your agency hasn’t brought any new ideas to the table in the last quarter - you need to be looking elsewhere.
Status Within The Agency’s Portfolio: Will you be a top priority for your agency, or will be just another number? Not all properties need the full-service treatment, but if you do - make sure they have the account management resources to truly deliver.
Proprietary Technology: Has the agency created their own proprietary marketing tool (i.e. booking engine or CRM) or technology? If so, could it be a solution to a current issue or problem you are experiencing? Does it add value to the user experience for your audience? Will it assist in driving direct bookings? Make sure your tech investments match your long-term needs and that your agency truly created their tech based off industry or client specific needs.

PRICING

What is the typical pricing when engaging a hotel marketing agency?

Generally speaking, hotels should expect to pay between $4,000 - $18,000 for a new website that usually should be revamped every 18-24 months. Hotels should also expect to pay a retainer in the range of $1,000 - $10,000 per month for services such as SEO, SEM (paid advertising) and social media. These ranges are so wide because each scope put together for a property will be fully customized to their specific needs, and pricing models are able to adapt depending on those needs. Agencies usually discuss and discover the needs a property has then develop a custom proposal based on those objectives. Connect directly with agencies on Hotel Tech Report to get fully customized price quotes for your property.Even below this range, there are digital marketing companies that will charge a few hundred dollars a month, and they’ll “set and forget” activity. Properties will see a return, but ROI will unlikely increase. This level of engagement is fine for hotels that don’t concentrate much on leisure room night business or hotels that have corporate marketing teams handling most of their digital marketing efforts.

IMPLEMENTATION

How long does it usually take to bring on a new hotel digital marketing agency?

For a property looking to utilize a robust suite of services and technology - four weeks is a reasonable expectation. This gives time for proper discovery and for all campaigns to launch in the strongest manner possible. For those with lesser scopes, we can typically launch inside a few weeks.

How do I know when it’s time for my hotel to move onto a new digital agency? Independent hotels represent nearly 30% of the U.S. hotel room inventory and more than 85% of global hotel rooms. The segment has many unique challenges and opportunities. Failed engagements don’t drive improved KPIs and often neglect to deliver top-notch customer support. Agencies should be true partners offering coaching and learning for your marketing team - if you aren’t becoming a better marketer by working with your current agency - it may be time to consider what another agency can offer.

FAQs

Hoteliers Also Ask

What is hospitality digital marketing?

Hospitality digital marketing involves advertising, managing promotions, building an online reputation, and maintaining a presence for a hotel on digital channels, such as the hotel’s website, social media profiles, and search engines. The goal of a digital marketer is to connect the hotel with its target audience online.

What does a hotel marketing specialist do?

A hotel marketing specialist is responsible for connecting the hotel with its target audience of potential and past guests. With a goal of increasing profitability, a hotel marketing specialist manages promotional campaigns and advertising in order to reach more potential guests while measuring and analyzing engagement and conversion rates.

How much do marketing agencies charge per month?

On average, marketing agencies charge around $4000 per month - just for agency fees. Any actual marketing spend, like money spent on pay-per-click ads, is additional. Agency fees pay for marketing experts to manage this spend. Businesses can expect to allocate funds to advertising on Google Ads, social media ads, content marketing, and more.

How much does a marketing agent cost?

Fees for marketing agents vary widely based on experience, location, and responsibility. In New York City, top-tier, full-service marketing agencies can cost over $600 per hour, while agencies in smaller markets charge closer to $300 per hour. It’s also possible to find less expensive freelancers online, though their areas of expertise might be limited to only social media ads or Google AdWords.

Why do hotels need a specialized hotel marketing agency?

The OTAs are taking guests away from you and charging 15%+ commission on each booking. What digital marketing agencies do is make sure that your property is interacting with your guests throughout the entire booking journey and that these prospective guests are ultimately booking directly through your website. The channels and strategies involved in any agency's approach and are highly customized to each property. Using a blended approach to media distribution and channel distribution in addition to behavioral and personalization techniques both on and off website, a digital marketing agency should drive incremental direct bookings for your hotel. A specialized marketing agency in the hotel industry provides expertise in platforms like Google Hotel Ads and metasearch platforms like TripAdvisor where generic agencies are unlikely to specialize. A strong hotel marketing strategy must address travelers from the moment they query a search engine until the moment they convert on a hotel website and become a future guest. In the hospitality industry, acquisition costs are rising which makes it critical to run efficient marketing campaigns. Trusted and proven partners in the space will understand how to pull all necessarily levers that drive potential guests into and through your funnel from email marketing to influencer management. Online marketing is more complex than ever and great agencies will come to the table with marketing ideas that truly mold to your target hotel guests whether that's business travelers or leisure travelling millennials who might otherwise opt for AirBnB. Your agency doesn't need to be an expert at revenue management or loyalty programs but knowledge in those fields is what yields much better RoaS for hotels that work with specialized hotel marketing agencies.

Do I need a marketing agency?

If your hotel wants to grow its audience and reach more potential guests, then it may be worthwhile to work with a marketing agency, especially if your hotel cannot hire a full-time, in-house marketing manager. Agencies are experts in their field, so they offer a lot of value for businesses in need of their services.

How do I hire a marketing agency?

Before actually hiring a marketing agency, it’s important to determine your needs and shop around for the right partner. While evaluating potential contenders, ask them about their experience, key performance indicators (KPIs), and their areas of specialty. Then, you can determine whether to hire the marketing agency on a part-time or contract basis.

What are the most effective hotel online marketing strategies?

When it comes to effective hotel online marketing strategies, there are several key approaches that hoteliers can implement to maximize their reach and drive direct bookings. Here are some of the most impactful strategies: Social media marketing: Utilize popular social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to engage with potential guests, share compelling content, showcase the hotel's amenities and services, run targeted ads, and build brand awareness. Search engine optimization (SEO): Optimize the hotel website with relevant keywords, meta tags, and quality content to improve search rankings on search engines like Google, Bing, and Yahoo. This helps potential customers find the hotel when searching for accommodation options. Content marketing: Create and distribute high-quality content, including blog posts, videos, and infographics, that resonates with the target audience. This positions the hotel as an industry expert, drives traffic to the website, and increases the likelihood of conversions. Email marketing: Build an email list and regularly send targeted emails to potential and existing customers. Use personalized and engaging content to promote special offers, loyalty programs, and updates about the hotel. Online reviews and reputation management: Encourage satisfied guests to leave positive reviews on platforms like TripAdvisor, Google, and OTAs. Respond to reviews, both positive and negative, to show that the hotel values guest feedback and is committed to providing excellent service. Pay-per-click (PPC) advertising: Implement targeted PPC campaigns on search engines and social media channels to increase online visibility and drive traffic to the hotel website. Set up campaigns that align with specific demographics, keywords, and locations to reach potential customers effectively. Remarketing: Utilize remarketing techniques to reach potential guests who have previously visited the hotel website or shown interest in the property. This involves displaying targeted ads across different websites and platforms to re-engage these users and encourage them to book. Virtual tour and visual content: Provide a virtual tour of the hotel rooms, amenities, and facilities on the website to give potential guests a vivid and immersive experience. Utilize high-quality images and videos to create an enticing visual representation of the hotel. Influencer marketing: Collaborate with social media influencers or travel bloggers who have a substantial following and influence in the hospitality industry. Partnering with these influencers can increase brand exposure, attract new guests, and generate positive word-of-mouth. Revenue management: Implement effective revenue management strategies to optimize pricing and availability based on market demand and customer segmentation. This helps maximize occupancy and revenue. By incorporating these digital marketing strategies into a comprehensive marketing plan, hotels can enhance their online presence, increase brand awareness, and attract potential guests while driving direct bookings. Working with a digital marketing agency can provide additional expertise and support in executing successful hotel online marketing campaigns.

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