The Ultimate Guide to Hotel Marketing Software

Author img Jordan Hollander
| Last updated December 11, 2023
565 PRODUCTS REVIEWED
12560 HOTELIERS SURVEYED

MARKETING COLLECTIONS

Discover Tools Based on Your Objectives

While most tech tools fall into specific categories, the reality is that in many cases there are multiple categories of software that can help you achieve specific objectives. The collections below were curated to help you easily find all of the available tools that can help you achieve key objectives and overcome the challenges that hotel marketing teams face on a day-to-day basis.

Have an idea for a collection that you think we’re missing? Suggest a collection

MARKETING SUCCESS STORIES

Get Inspired by Innovative Hoteliers in the Community

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Modern Hotel and Bar Boosts Direct Bookings with The Guestbook Partnership

Boise (United States of America)
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CANVAS Hotel Dallas leveraged the power of cashback rewards to achieve a 24% increase in direct booking conversion.

Dallas (United States of America)
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The West-End Hotel Collection in France has partnered with the Guestbook to enhance their three Parisian hotels' direct booking conversions.

Paris (France)
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The Beeman Hotel experienced an impressive 40% repeat visitation rate among direct bookers after partnering with The Guestbook

Dallas (United States of America)
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Clementine Hotel & Suites leveraged the power of cashback rewards to achieve a 40% increase in conversion

Anaheim (United States of America)
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Alexis Park Resort strategically partnered with The Guestbook by instantly rewarding guests for booking direct

Las Vegas (United States of America)
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The new SH Hoteles website offers a more agile, intuitive, and personalized user experience.

Altea (Spain)
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Paramount Hospitality Management strategically partnered with The Guestbook by leveraging the power of cashback

Orlando (United States of America)
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YOTEL grows direct bookings and rewards loyal guests

Boston (United States of America)
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Solving the challenge of uniform digital hospitality in a growing group of unique luxury hotels.

Zürich (Switzerland)
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Steve at Alexandra Hotel increases ADR while gaining peace of mind

(United Kingdom)
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eat.drink.sleep strategically partnered with The Guestbook by leveraging the power of cashback.

Lake Havasu City (United States of America)
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The Result With RoomPriceGenie, Hotel de la Bourse has had a massive increase in bookings and turnover, increasing occupancy to almost 90%.

Maastricht (Netherlands)
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The San Carlos Hotel in New York City leveraged the power of cashback rewards to achieve a 35% increase in conversion.

New York (United States of America)
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The 5-star resort with six Michelin stars leads the way in Digital Guest Engagement by using Automations

Bad Ragaz (Switzerland)
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Finally: easy guest communication

Ammerland (Germany)
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More customer satisfaction in less time? Utopia?

Ratsch an der Weinstraße (Austria)
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No more unattractive newsletters from the PMS!

Sarnen (Switzerland)
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One King West Hotel & Residence leveraged the power of cashback rewards to achieve a 27% increase in conversion.

Toronto (Canada)
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Using Guest Data Correctly Through Automated Segmentation

im Vinschgau (Italy)
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Hotel Tech Solutions for demanding hoteliers

Kreisfreie Stadt Köln (Germany)
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Himmapana Villas eliminates overbookings and grows direct bookings with Cloudbeds

Tambon Kamala (Thailand)
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Easy handling & personal collaboration!

Breisgau-Hochschwarzwald (Germany)
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Hotel Mesikammen nets a broader audience with Oracle Hospitality Distribution

Jyväskylä (Finland)
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How Falkensteiner Hotels Personalizes its Marketing Communications to Drive More Revenue

Kiens (Italy)
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Winning back margin & managing a complex estate.

(United Kingdom)
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The Cheval Collection Case Study - Increasing revenue by 82% through using SHR Group’s digital expertise.

(United Kingdom)
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How working with SHR Group increased direct bookings and reduced cancellations

(Ireland)
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How SHR Group helped Harvey’s Point grow revenue by 185%

Donegal (Ireland)
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How St Michael’s Resort is simplifying hotel reservations. Keen to simplify your booking process and drive revenue for your hotel? Profitroom partnered with St Michael’s - a luxury resort located in Cornwall - to help streamline their online hotel reservations process, resulting in an overall online direct sales increase of more than 50%. Here’s how St Michael’s Resort continues to benefit from Profitroom’s technology:

(United Kingdom)
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A view from the ocean: Profitroom strikes again!

Cape Town (South Africa)
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Offering truly personalised guest communications and unique stay experiences.

Lympne (United Kingdom)
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How Room Republic recovers up to 23% of guest details from OTAs and increases direct bookings

(Sweden)
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Discover how Grupo Posadas allowed The Guestbook to generate a substantial increase in web direct conversion and revenue.

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Zamek Ryn achieves 82% direct sales and over 4300 stay proposals sent per year. Discover their secret to effectiveness.

Ryn (Poland)
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Cukrownia Żnin - How to Attract Direct MICE and Individual Guests?

Żnin (Poland)
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Podklasztorze - 87% direct share in 2023 - an unexpected result in an unconventional location!

Sulejów (Poland)
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84% direct share in a non-obvious tourist location

Sulęcin (Poland)
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How to build the strength of a hotel group through supporting tools for direct booking?

Grzybowo (Poland)
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How Capsule Hotel increased online check-in rates & automated their guest journey

Luzern (Switzerland)
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How Le Canton Hotel increased Direct Bookings by 40% with a Chatbot

(Brazil)
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Target Audience Review Wins Seafield Hotel a 69% Increase in Revenue

(Ireland)
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Northern Lights Village: How to save up to 2 hours of daily tasks using automation

Saariselkä (Finland)
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How a 4-Star Luxury Castle Increased Bookings by 78% with Net Affinity and Google Hotel Ads

Killiney (Ireland)
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Digital guest communication and service

Bad Ragaz (Switzerland)
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How Platzl Hotel Munich Uses Website Connect by dailypoint to Drive More Direct Bookings & Build Their Email List

München (Germany)
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How an Independent Hotel Leverages dailypoint to Stay Competitive Against International Chains

München (Germany)
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With Optii Solutions, Guest and Staff Satisfaction Soars at the Ritz-Carlton Cleveland

Cleveland (United States of America)
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How Optii helped Montrose at Beverly Hills Streamline its Operations

West Hollywood (United States of America)
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How Optii helped The Godfrey Hotel & Cabanas Tampa be more responsive, efficient and staff-friendly

Tampa (United States of America)
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How Pillows Hotels Boosted Year-Round Revenues With Food And Beverage Bundles

Deventer (Netherlands)
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Building A Converting New Hotel Website In Just 3 Weeks

(United Kingdom)
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How Staycity Transformed Their ApartHotel Operations

Dublin (Ireland)
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How The Ritz-Carlton Abama Leverages STAY to Respond to Guests Requests 70% Faster

(Spain)
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How Zafiro Hoteles digitized its room service, restaurant management, and spa services to improve the overall guest experience

Camp de Mar (Spain)
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How Future Inns Hotels Attracted Last-Minute Direct Bookings With Flexible Offers

(United Kingdom)
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How Revinate Empowered The Redwood Riverwalk, a Boutique Motel to Generate 5x ROI with their Monthly Newsletters Alone

Fortuna (United States of America)
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How InnHotels Switched to Revinate Marketing and Drove 1000 Bookings in a Single Campaign

Stony Plain (Canada)
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How The Slate, a Phuket Pearl Resort, Drove Revenue through Personalization in their Email Marketing

Tambon Sa Khu (Thailand)
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Turtle Bay Resort Delivers $200k in Bookings via its AI Chatbot from Book Me Bob

Kahuku (United States of America)

Want to feature an innovator or success story ? Feature a hotel

POPULAR MARKETING TOOLS

Find Popular Marketing Tools for Hotels Like Yours

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  • Featured Fit: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.

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Mission
Our mission is to speed up pace of innovation and adoption of technology in the global hotel industry to make it one of the most digitally savvy and efficient industries on the planet.
Vision
Our vision is to make Hotel Tech Report the starting point for every tech stack decision within the global hotel industry from small B&Bs to major chains.

We sell different types of products and services to technology companies to help them educate buyers, build their brand and grow their install base. These services are usually sold through bundled membership packages but are also sold a la carte and include: sponsored content, advertising, lead generation and marketing campaigns. While members do receieve many benefits to help improve their presence ranging from enhanced premium profiles to review collection services—membership status and sponsorship do not influence the HT Score ranking methodology in any way.

To learn more about our marketing services, visit our partner site

We rank products based on our proprietary ranking algorithm, the HT Score. The HT Score is an aggregated score out of 100 that is relative within each category that is intended to encapsulate key variables in the buying process including: customer ratings & reviews, partner ecosystem, integration availability, customer support, geographic reach and more.

Similar to REVPAR for hotels, the HT Score is intended to be a normalizing metric to be able to better compare different vendors. Instead of rate and occupancy, the two prinmary drivers are a blend of review quantity and average ratings. Also similar to REVPAR, the HT Score is a metric to aid in decision making but is not intended to be used as a sole factor when selecting vendors.

To learn more about the HT Score ranking methodology, visit our HT Score documentation and changelog

Maintaining independence and editorial freedom is essential to our mission of empowering hoteliers.

Core Hotel Tech Report content is never influenced by vendors and sponsored content is always clearly designated as such. Our team will only write sponsored content about products that we have either (1) demoed (2) gathered extensive user research on or (3) used ourselves.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

HTR crowd sources tens of thousands of verified reviews every year and aggregates hundreds of thousands of other data points ranging from expert recommendations to product integrations data which are instantly analyzed and made available to millions of hoteliers around the globe to discover, vet and research digital products for free on the platform to make technology decisions faster, easier and less risky-thus speeding up the pace of global innovation and adoption of technology.

Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.