10 Best Channel Managers for Hotels 2023

Hotel Tech Report | Last updated
102 PRODUCTS REVIEWED
4248 HOTELIERS SURVEYED

It's pretty tough for any hotel to succeed without a connection to third party distributors and we're not just talking about Booking and Expedia.  There are literally thousands of distributors from major players like Hotels.com to niche local OTAs that your hotel has to connect to.  A channel manager makes it easy to distribute rates and availability to these channels, avoid overbookings and secure critical business during need periods.

That's why we by surveyed 4248 hoteliers across 132 countries to create this in-depth guide and help you find the best fit channel manager for your business.  Inside you’ll find everything you need to know including product rankings, feature comparisons, price benchmarking, integration interoperability and more.

 

Hotel Channel Manager Shortlist

Here are 10 of top Hotel Channel Manager that are covered in this in-depth guide:

  1. 1. SiteMinder — Global channel manager powerhouse with unparalleled distribution network.
  2. 2. Cloudbeds — Fully integrated system with the popular PMS.
  3. 3. Profitroom — User friendly channel manager driving omnichannel distribution.
  4. 4. RateGain — Reliable channel manager with 99.7% uptime and 24x7 multi-lingual support.
  5. 5. eviivoBoasts a connection to Airbnb and Google VR.
  6. 6. innRoad — Great for driving global exposure for smaller properties.
  7. 7. Hotelogix — Great for saving time and preventing double bookings.
  8. 8. HotelRunner — Fast and easy to use system for any experience level.
  9. 9. Vertical Booking — Unlimited reservations and zero commissions.
  10. 10. InnQuest — Great for increasing page rank and OTA page rank and visibility.
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Channel Manager Vendor Shortlist
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  • Featured: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
SiteMinder
4.5 (1483 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2023 WINNER
Hoteliers voted SiteMinder as the #1 Channel Managers provider in the 2023 HotelTechAwards
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World's most powerful channel manager, managing rooms and rates on 450+ hotel booking channels, in real-time.
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Cloudbeds
4.5 (914 reviews)
Ht score logo 98 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2023 FINALIST
Hoteliers voted Cloudbeds as the #2 Channel Managers provider in the 2023 HotelTechAwards
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More new channels. More new guests.
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Profitroom
4.7 (289 reviews)
Ht score logo 92 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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It's all about omni-channel distribution now
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RateGain
4.6 (383 reviews)
Ht score logo 91 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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third logo finalist 2023 FINALIST
Hoteliers voted RateGain as the #3 Channel Managers provider in the 2023 HotelTechAwards
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Unlock New Revenue Opportunities Everyday with RezGain, an Enterprise Channel Manager
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eviivo
4.8 (88 reviews)
Ht score logo 83 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The industry’s best connectivity, because success is about how you put channels to work for you, and not about how many you connect to.
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innRoad
4.5 (82 reviews)
Ht score logo 79 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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It's not enough to just be on OTAs - Manage them successfully in real-time, from one place with 400+ connections, unlimited training & support
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Hotelogix
4.8 (54 reviews)
Ht score logo 79 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The hotel management software that through one single click, allows you to refresh inventory and pricing in real time basis.
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HotelRunner
4.7 (87 reviews)
Ht score logo 75 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Travel Technology, Marketplace, Digital Marketing, and Online Sales
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Vertical Booking
4.5 (38 reviews)
Ht score logo 70 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Software used to manage the prices and availability of hotel rooms that appear on the various distribution channels
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InnQuest
4.0 (22 reviews)
Ht score logo unranked
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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A powerful hotel channel manager to help make sure your hotel stays full.
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PRODUCT BUNDLES
These Product Suites Also Contain Channel Managers
Other solutions that offer an integrated channel managers add-on module with their core product offering
Cloudbeds
4.5 (840 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
winner logo badge 2023 WINNER
Hoteliers voted Cloudbeds as the #1 Property Management Systems provider in the 2023 HotelTechAwards
Learn more

or read reviews

Cloudbeds’s Channel Managers product suite also includes:

ThinkReservations
4.8 (328 reviews)
Ht score logo 93 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

ThinkReservations’s Channel Managers product suite also includes:

innRoad
4.4 (265 reviews)
Ht score logo 92 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

innRoad’s Channel Managers product suite also includes:

ResNexus
4.8 (201 reviews)
Ht score logo 92 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

ResNexus’s Channel Managers product suite also includes:

RMS
4.2 (269 reviews)
Ht score logo 90 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

RMS’s Channel Managers product suite also includes:

SkyTouch Technology
4.4 (106 reviews)
Ht score logo 87 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

eviivo
4.5 (99 reviews)
Ht score logo 84 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

eviivo’s Channel Managers product suite also includes:

Semper
4.6 (47 reviews)
Ht score logo 80 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

Semper’s Channel Managers product suite also includes:

Hotel.care’s Channel Managers product suite also includes:

NewBook
4.8 (15 reviews)
Ht score logo 0 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

NewBook’s Channel Managers product suite also includes:

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Cloudbeds
4.5 (927 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
winner logo badge 2023 WINNER
Hoteliers voted Cloudbeds as the #1 Hotel Management Software provider in the 2023 HotelTechAwards
Learn more

or read reviews

Cloudbeds’s Channel Managers product suite also includes:

RoomRaccoon
4.9 (516 reviews)
Ht score logo 96 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
third logo finalist 2023 FINALIST
Hoteliers voted RoomRaccoon as the #3 Hotel Management Software provider in the 2023 HotelTechAwards
Learn more

or read reviews

RoomRaccoon’s Channel Managers product suite also includes:

ResNexus
4.8 (207 reviews)
Ht score logo 91 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

ResNexus’s Channel Managers product suite also includes:

innRoad
4.5 (140 reviews)
Ht score logo 87 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

innRoad’s Channel Managers product suite also includes:

RMS
4.3 (200 reviews)
Ht score logo 85 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

RMS’s Channel Managers product suite also includes:

eviivo
4.5 (85 reviews)
Ht score logo 82 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

eviivo’s Channel Managers product suite also includes:

HiRUM Software Solutions
4.9 (29 reviews)
Ht score logo 76 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

HiRUM Software Solutions’s Channel Managers product suite also includes:

Guestline
4.5 (113 reviews)
Ht score logo 75 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

Amenitiz
4.1 (17 reviews)
Ht score logo 0 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

Amenitiz’s Channel Managers product suite also includes:

View more (7)
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innRoad
4.4 (212 reviews)
Ht score logo 90 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

innRoad’s Channel Managers product suite also includes:

vioma GmbH’s Channel Managers product suite also includes:

GauVendi
4.8 (12 reviews)
Ht score logo 0 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

GauVendi’s Channel Managers product suite also includes:

View more (1)
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eviivo
4.8 (88 reviews)
Ht score logo 83 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

DIRS21 by Tour Online AG’s Channel Managers product suite also includes:

HotelPartner Revenue Management’s Channel Managers product suite also includes:

CodeBranch’s Channel Managers product suite also includes:

OVERVIEW
What is Channel Managers
Are you looking for a new channel manager for your hotel to help you keep your rates in sync, expand to hundreds of new distribution channels and maximize your occupancy? Then you'll probably want to add a channel manager to your tech stack. Not only will your channel manager help you find new demand to fill your rooms but it will also help you gain deeper insights into which channels and market segments perform best for your hotel helping you optimize for peak times and low seasons.
Finding the right Channel Managers solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Channel Managers vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more. (including our 2023 Channel Managers Guide)
BENEFITS
How can a channel manager improve profitability and efficiency?

A hotel channel manager is a technology that allows hotels to expand reach and visibility online by listing across multiple hotel booking sites, as well as more easily manage its rates, availability, and reservations. With a channel manager, hotels can access hundreds of online distribution channels and connect to as many as they like at the same time. Hotels can list all of their rooms and availability on all online channels from OTAs (online travel agencies) like Expedia and Booking.com, GDS and even vacation rental booking channels like AirBnB and Homeaway.  A channel manager will update these automatically and in real-time when a booking is made, thanks to a pooled inventory model. This allows the hotel to maximize occupancy and reservations with minimal risk of being overbooked.  Channel managers have an indirect benefit of helping you improve metasearch ad performance (e.g. TripAdvisor) by ensuring that you can spend on advertising without double booking across channels.

  • Increase occupancy: Hotels can list on multiple channels at once which is an opportunity to broaden their reach across business, domestic and international travelers and increase the chance of being booked. 
  • Stay in control and save time: Rooms listings and availability are automatically updated on direct and indirect sales channels. Hotels can leverage yield management to maximize occupancy rates and reduce over bookings. 
  • Maximize profits: Reputable channel manager technology can be integrated with a hotel’s booking engine, which promotes direct bookings. This ensures the hotel is kept at the forefront of the guest acquisition strategy and customer acquisition costs are kept under control. Rate automation and rules can maintain the pricing strategy with little effort in real-time.
  • Increased total reservations and revenue: With more visibility on more channels, the hotel should attract more reservations than ever before. Even a small increase in occupancy rate from the channel manager should have a very positive effect on monthly and annual revenue. Results will vary according to occupancy rate and average daily rate of the hotel. 
  • Growth in occupancy rate: It depends on the size of the property and the amount of connected channels. An increase of 10% or more is very achievable. 
  • Drives more profits: By setting direct pricing rules in the channel manager, hotels ensure direct bookings always offer the best value. Other approaches to improve profits include stop-selling rooms and packages, setting a minimum number of days per stay, or creating discounted rates.

A good hotel channel manager is one that helps hoteliers optimize their distribution strategy and maximize profitability. It should be user-friendly and have advanced functionality such as real-time inventory management, two-way integrations with online distribution channels like OTAs, GDS, and metasearch sites, as well as a CRS, PMS, and booking engine. A good hotel channel manager must have rate parity across all booking channels, ensure a pooled inventory model, and prevent double bookings and overbooking. It should support various room types and manage cancellations and check-ins. Additionally, it should have a strong support team to help with any issues or updates, and offer partnerships with providers like Expedia, Booking.com, Agoda, Airbnb, and VRBO. A good hotel channel manager must also provide revenue management tools, help increase direct bookings, and offer a mobile app to update rates and check occupancy in real-time. Cloudbeds, Siteminder, and Rategain are some examples of hotel channel management software. The best channel manager for a hotel depends on its needs, but it should ultimately improve the guest experience, increase online sales, and connect to multiple sales channels.

FEATURES
What are the most important features of a channel manager?
  • Supports your existing booking sites and has a large network: Hoteliers will want to make sure their preferred channels are supported by the channel manager they plan to invest in. Additionally, it’s important the hotel has the opportunity to connect with many new booking sites, in new markets, to grow business and revenue. It’s important the hotel can have the opportunity to connect with many new booking sites, in new markets, to grow business and revenue. 
  • Deep system integrations: The channel manager should be able to integrate with existing systems such as the PMS, RMS, and CRS, and ensure seamless, two-way reservation delivery. 
  • Simple and effective reporting: To manage revenue properly, the channel manager needs to provide the hotelier with a clear view on channel performance for as many channels as the hotel is connected to. 
  • Pooled inventory: It’s vital that the channel manager operates on a pooled inventory model, to minimize overbooking and maximize the room sales. 
  • Real-time channel management: Manage room inventory, availability and rate plans across all channels through a simple user interface, in real-time.
PRICING
What is the typical pricing for a channel manager?

For channel manager and property management system integration, a fee of $199 is incurred during setup. Monthly fees can be as low as $59 for small properties (1-5 rooms). Prices then rise as room numbers increase. The maximum price is $669 per month for a property of 751+ rooms. Popular channel managers like SiteMinder and myallocator (Cloudbeds) start around $75 per month and are extremely affordable.  Channel management providers often bundle services like a booking engine or hotel website which can increase cost.

IMPLEMENTATION
What does the typical implementation timeline and process look like to go live?

Most channel managers can be quickly integrated in 1-2 weeks.  There are five key steps to run through on the path to beginning a channel manager demo account. These include an introduction, group training, setup, private follow-up, and set live. Demo account trials typically last about 2-weeks where the hotelier can test out the full feature set and upon completion can immediately activate their subscription or choose not to invest at no further cost.

FAQs
Hoteliers Also Ask
PMS - The property management system is the central hub for hotel management so it’s crucial that data from the channel manager is being communicated back and forth. RMS - To accurately and effectively manage revenue and profits, the revenue management system and channel manager need to share data. CRS - Again, for seamless operations and a single view of property management, the channel manager needs to feed data to the central reservation system which then links with other systems.
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Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

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