Let us find your solution 10 Best Channel Managers for Hotels in 2021
Helping thousands of hoteliers make better buying decisions every month
Marriott
Denihan Hospitality Group
Fairmont
starwood
The Standard
Ace Hotel
Kimpton
Accor Hotels
Ace Hotel
Ace Hotel

What is a channel manager? A hotel channel manager is a technology that allows hotels to expand reach and visibility online by listing across multiple hotel booking sites, as well as more easily manage its rates, availability, and reservations. With a channel manager, hotels can access hundreds of online distribution channels and connect to as many as they like at the same time. Hotels can list all of their rooms and availability on all online channels from OTAs (online travel agencies) like Expedia and Booking.com, GDS and even vacation rental booking channels like AirBnB and Homeaway.  A cha... Read the full CHANNEL MANAGER software overview

10 Best Channel Manager

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2021 Best Hotel Software
Hoteliers voted SiteMinder as the #1 Channel Managers provider in the 2021 HotelTechAwards
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SiteMinder (The Channel Manager)

HotelTech Logo score
HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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35,000 hoteliers trust SiteMinder for seamless channel management. With over 700 integrations to the industry's best channels and systems, SiteMinder helps hoteliers in large and ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Best Hotel Software
Hoteliers voted SiteMinder as the #1 Channel Managers provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Cloudbeds as the #3 Channel Managers provider in the 2021 HotelTechAwards
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Cloudbeds Channel Manager (myallocator)

HotelTech Logo score
HT SCORE
98 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Myallocator is a channel manager that synchronizes your inventory with hundreds of online marketplaces. Push updates from your choice of property management system (PMS) to online...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Cloudbeds as the #3 Channel Managers provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Profitroom as the #3 Channel Managers provider in the 2021 HotelTechAwards
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Profitroom Channel Manager

HotelTech Logo score
HT SCORE
85 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Profitroom Channel Manager is a tool that allows you to manage prices and availability of rooms in direct sales channel as well as on all booking portals, such as Booking.com, Exp...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted Profitroom as the #3 Channel Managers provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted D-Edge as the #3 Channel Managers provider in the 2021 HotelTechAwards
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D-EDGE - Smart Channel Manager

HotelTech Logo score
HT SCORE
85 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Smart Channel Manager, allows you to connect your hotel to more than 300 online distribution channels, including global and local OTAs, and GDSs. Using a centralised dashboard, yo...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted D-Edge as the #3 Channel Managers provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted RoomRaccoon as the #3 Channel Managers provider in the 2021 HotelTechAwards
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Channel Manager by RoomRaccoon

HotelTech Logo score
HT SCORE
80 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Connect your property to an unlimited number of channels with the RoomRaccoon Channel Manager and manage your room availability and rates on all your booking channels. You don’t...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted RoomRaccoon as the #3 Channel Managers provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted SmartHOTEL as the #3 Channel Managers provider in the 2021 HotelTechAwards
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SmartHOTEL (Channel Manager)

HotelTech Logo score
HT SCORE
75 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Providing freedom to Hoteliers Your time is precious and should be dedicated to optimising your guest experience. Avoid overbookings, time-consuming manual channel management, err...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted SmartHOTEL as the #3 Channel Managers provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted RateGain as the #3 Channel Managers provider in the 2021 HotelTechAwards
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RateGain (RezGain Channel Manager)

HotelTech Logo score
HT SCORE
74 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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RezGain is RateGain’s Smart Distribution channel manager which not only helps distribute rates and inventory across 1500+ channels globally with speed and efficiency but also un...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted RateGain as the #3 Channel Managers provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted HotelRunner as the #3 Channel Managers provider in the 2021 HotelTechAwards
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Channel Manager by HotelRunner

HotelTech Logo score
HT SCORE
74 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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HotelRunner is a freemium, cloud-based online sales, digital marketing and channel management platform that assists hotels and travel agencies tailor, streamline, and improve thei...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted HotelRunner as the #3 Channel Managers provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted STAAH as the #3 Channel Managers provider in the 2021 HotelTechAwards
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STAAH Channel Manager

HotelTech Logo score
HT SCORE
73 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Take your property’s online distribution to the next level and grow bookings with our real-time channel manager for hotels. Easy and efficient, it lets you manage rates and inve...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Finalist HotelTechAwards
Hoteliers voted STAAH as the #3 Channel Managers provider in the 2021 HotelTechAwards
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2021 Finalist HotelTechAwards
Hoteliers voted Vertical Booking as the #3 Channel Managers provider in the 2021 HotelTechAwards
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Vertical Booking (Synchro Channel Manager)

HotelTech Logo score
HT SCORE
73 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The Vertical Booking Synchro Channel Manager is not just a simple Rate Allocator, where prices and availabilities have to be specified manually day by day; it's an Advanced Sy...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
Finalist Badge
2021 Finalist HotelTechAwards
Hoteliers voted Vertical Booking as the #3 Channel Managers provider in the 2021 HotelTechAwards
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Recent Channel Managers Articles

What is a Channel Manager? How Do You Choose the Right One?

by
Hotel Tech Report
1 week ago

Without a channel manager, hotels must manually update inventory and availability on each channel -- a tedious, time-consuming process that often creates inconsistencies across channels. A channel manager also empowers hotels with greater control over the channel mix. Revenue managers can set specific targets on a channel-by-channel basis, and then adjust inventory and/or pricing on individual channels to optimize revenue. By using this dynamic approach, Revenue managers can more precisely manage a hotel’s distribution and prioritize the most profitable channels at any given time. Presently, only about 50% of hotels worldwide employ dedicated channel managers to help them automate, manage and optimize online distribution. If your hotel is considering a channel manager, here are the top criteria to use when choosing the best channel manager for your hotel.   What is a Channel Manager? A channel manager is a simple yet powerful piece of hotel technology that increases occupancy, saves time, boosts direct bookings and maximizes online sales. It allows a hotel to expand its reach and online bookings, as well as more easily manage its rates, availability, and reservations. With a channel manager, hotels can connect to hundreds of online distribution channels in real-time. This allows the hotel to boost visibility (and ultimately reservations) with almost no risk of being overbooked.  Channel managers can connect to any of the following: Online travel agencies (OTAs): Booking.com, Agoda and Expedia, also any metasearch channel that has direct booking functionality (think TripAdvisor and Google Hotels) Vacation rental platforms like AirBnB and Homeaway Brick and mortar travel agencies: Channel managers allow you to sell inventory via GDS Direct: this is through your hotel website and booking engine   Real-Time Connectivity and Pooled Inventory One of the major benefits of hotel channel managers is real-time connectivity; without it, the risk of overbooking remains. The best way to accomplish this real-time synchronization is through two-way XML connectivity. Instant sync ensures that room rates and availability are current and accurate across all chosen channels. Without that assurance, a channel manager will be less effective in increasing your bookings and resulting revenue. Effective channel management also requires a pooled inventory model, which means that your room inventory is shared across channels, rather than allocated manually on a channel-by-channel basis. Pooled inventory ensures accurate availability so that rooms can be advertised across all channels at the same time, without fear of overbooking (or double bookings).   Channel Optimization To distribute inventory on the most optimal channels for your hotel, you'll first need to know which channels matter most. Look closely at which channels a potential channel manager supports. If any of your most important channels are missing, consider another vendor. Channels vary dramatically by region.  Also: refer to your guest personas (or take the time to do that critical work!) to determine which channels help you reach those kinds of guests. It's also revealing to consult your CRS reports to surface the popular booking channels among your target demographics. “If you’re a hotel looking to attract Chinese travelers, for example, you will want access to the booking channels that Chinese travelers use most, like Ctrip or Fliggy. The makeup of travelers is constantly evolving, so gaining access to these more niche channels, as well as the top global ones, will allow you to broaden your distribution strategy and attract new types of guests.” SiteMinder director of product Gregor Vogel, in TravelDaily The best channel manager allows you to leverage your most productive channels, as well as experiment with less-obvious channels that might bring you untapped demand from hard-to-reach markets. And it doesn’t hurt to ask vendors for recommendations on which other channels you should consider -- the answer will show you how the company approaches customer service.   Training, Support, and Implementation As with any new system, users will have questions and encounter issues that require troubleshooting, so training and constant support is a must. Depending on the size of your property, this could be a make-or-break item. You need to know what training is available, how much it costs, and if it's offered in the appropriate time zones and languages for your business. The same goes with ongoing support -- you should be able to get a response via chat, e-mail, or phone within a few hours at the most. There are five milestones on the path to implementing a channel manager. These include an introduction, group training, setup, private follow-up, and set live. Free trials typically last about 2-weeks where the hotelier can test out the full feature set and upon completion can immediately activate their subscription or choose not to invest at no further cost.     Deep Integrations with Pricing Rules A good channel manager should have the ability to integrate with all the hotel’s existing core systems, such as the PMS, RMS, and CRS. PMS: The property management system is the central hub for hotel management, so data from the channel manager must flow back and forth. RMS: To accurately and effectively manage revenue and profits, the revenue management system and channel manager need to share data. CRS: For seamless operations and a single unified view of property management, the channel manager must feed data to the central reservation system which then links with other systems. An effective channel manager eliminates content inconsistencies by making it easy to update room inventory, availability, and rate plans through a simple interface. This interface should also facilitate cross-channel content updates, you can update your property’s photos, descriptions, room types, and related content all from one central location. No more endless manual updates, or forgetting to update content on a rarely-used channel. “The ability for distribution technology to seamlessly manage and sync content can save property’s time and, more importantly, drive reservations.” Cloudbeds director of global partnerships Sebastien Leitner Hotels should also be able to set pricing- and availability-related rules to maximize profitability on each channel. These include: Direct pricing rules to maintain the direct channel’s Best Available Rates, setting stop-sells for rooms and packages when a specific channel has met its targets, setting the minimum number of days a booking can be made (to entice specific behaviors on certain channels), and offering discounted rates prior to a guests’ arrival. Intuitive, Easy-to-Understand Reporting Channel managers provide valuable data for revenue managers to adjust their distribution strategy dynamically. The right channel manager for your hotel is the one that gives you the insights you need to optimize your channel mix. It's not enough to just distribute inventory across channels; best-in-class channel managers invest heavily in advanced analytics and easy-to-understand reports that show occupancy, reservations, and revenue for specific periods of time. m. Armed with this information, revenue managers can make pricing decisions based on supply and demand. The reports will identify under- and over-performing channels for further investigation. For channels where the marketing cost per booking is low, it may be advantageous to address underperformance with price adjustments to encourage more bookings. For channels with high commissions or other customer acquisition costs, a spike in bookings may negatively affect a hotel’s Net RevPAR.   Choosing the Best Channel Manager for Your Hotel Channel managers are valuable allies for revenue managers as they balance profitability-per-booking with gross room revenue targets. Distributing your inventory to the broadest base of connected channels maintains visibility and increases your chances of bookings. The ability to selectively choose online channels keeps you in control over the optimal channel mix and profitability at the booking level. When vetting vendors, use the criteria above and ask the following questions to determine the best channel manager for your property: How many channels are you connected to? Are you connected to the most important channels for my hotel? How many channels, room types per channel, and days can my hotel manage simultaneously? How far out can you manage availability? What reports will you provide me? Will you show me which channels deliver the most bookings and which provide the most revenue? Read relevant and recent reviews of the 10 top rated hotel channel managers.  

Revenue Management Tools: The Top Tech Your Hotels Needs Now

by
Hotel Tech Report
11 months ago

Revenue management has made great strides in recent years. The transition to cloud-based systems built flexibility into the software development process, accelerating the pace of new features. The shorter cycles allow the software to more accurately meet the evolving needs of hoteliers. This is a relief to many hoteliers with less-than-pleasant memories of the shackles of frozen legacy technology. “Hotels face large hurdles to shrug off legacy back-end systems. Revenue management and the related issues of marketing and distribution require a full set of data to be done right.” -Skift A review of today’s revenue management tools highlights just how far the industry has come in fulfilling a vision of connected revenue management systems that use data to dynamically price room inventory. Real-time, data-driven intelligence now comes standard in the industry-leading tools.   An agile approach to releasing new features is also a requirement. As the industry experiments with new ways to sell its inventory, such as attribute-based selling, the best revenue management software anticipate change, test features, and deliver on the promise of true revenue optimization. Even so, only 1 in 10 hotels deploys some level of revenue management software, due largely to the complexity of practicing proper revenue management. A comprehensive approach to revenue management generally includes a solution from each of the following categories: CRS, RMS, rate shopper, and business intelligence. Some solutions offer more of a one-stop-shop, while others overlap. Whether you choose to stick with one multi-purpose solution or craft a bespoke tech stack, be sure to prioritize agility, flexibility, and extensibility. You want a vendor that keeps ahead of the trends, while also offering a flexible product that can be customized to your needs through flexible implementation and extensible integrations. With that in mind, here are the top tools you need to improve your revenue management, as rated by the Hotel Tech Report community of verified customers.   Central reservation systems (CRS)    The central reservation system is the heart of revenue management. Everything pumps through the CRS: each reservation is processed and managed in this centralized hub which prevents double booking and keeps availability updated in real-time across all systems and channels. As such, the CRS acts as your distribution hub. Any inventory distributed to third-party channels will flow out from the CRS via a two-way connection that pulls inventory once its booked while also pushing out newly available inventory for potential booking. While there are technically CRS platforms that do not automate availability across channels, this approach is not recommended. Manual updates to third-party channels nearly always result in double-booking. That being said, some may prefer a basic CRS augmented with a channel manager. Desirable features: XML connectivity to your preferred third-party channels, extensible modules that allow you to reduce the clutter of unwanted features; decent reporting with visibility into channel profitability; integrations with your other technology solutions; 99.9% uptime; 24/7 customer support; compliance with global security standards. The top three central reservations systems solutions: TravelTripper. The TravelTripper CRS integrates with major PMS software to ensure accurate distribution of rates and availability. Windsurfer by SHR. The Windsurfer CRS features an Internet Booking Engine (IBE) to merchandise and sell your rooms, packages, and add-ons in any configuration. TravelClick’s iHotelier. The CRS from TravelClick maximizes visibility across all distribution channels and drive demand to your property, with a focus on direct bookings.   Revenue management software (RMS)   Revenue management software, also known as revenue optimization (RO), focuses on optimizing revenue through better pricing decisions. While inputs vary across solutions, the two primary factors that determine price are the demand forecasts for an individual property, as well as the local market’s popularity. Automation factors heavily in RMS, although some solutions provide levers to control these pricing decisions manually. Desirable features: real-time direct connects to the distribution channels you use most; real-time calendar updates of new bookings and cancellations; demand-based pricing optimization at both property and market level; integrated demand forecasting to inform pricing decisions; customizable levels of automation for adjusting pricing in real-time; easy integrations with your CRS and business intelligence tools. The top three revenue management software solutions: IDeaS G3. One of the largest incumbents, IDeaS is a division of global conglomerate SAS. The company serves 10,000 properties with its revenue management software that increases “better revenue” opportunities across the entire hotel operation. Duetto Gamechanger. Duetto’s “revenue strategy platform” focuses on pricing decisions based on micro-segmentation, which means that each channel, room type, and segment can be independently yielded in real-time. Atomize. The only startup on the top three, Atomize’s cloud-based system can fully automate pricing decisions, or provide pricing recommendations based on revenue urgency for manual adjustment.   Rate shoppers   Rate shoppers save time. Lots of time. Only recently, a revenue manager would pull rate data from the competition in a spreadsheet to track changes. Or perhaps rely on a rudimentary module baked into an existing technology solution. Today’s rate shoppers make manual updates and inaccurate competitive rates a thing of the past. A rate shopper has two primary functions: to see how your hotel’s competition is pricing rooms and to identify channels that violate parity agreements. This information can then be used to react to competitor pricing and to rectify parity violation with offending channels.  Rate shoppers are the most easy-to-implement revenue management solutions. As they shop publicly available rates, there’s no integration hurdle to clear. Within a few days, a hotel’s rooms can be mapped, its competitive set defined, and reports pulled that accurately guide pricing decisions.  Desirable features: Rate data pulled from sanctioned direct API connections; robust room mapping that allows you to build an apples-to-apples comparison; easy-to-understand visual reports that identify parity violations; comprehensive event schedule to accurately identify factors impacting market demand.  The top rated rate shopping solutions: TravelClick Demand360. Recently acquired by Amadeus, Demand360 offers a segmented view of historical and future pricing across the market and a hotel’s competitive set. Rate Insight by OTA Insight. A relative newcomer, OTA Insight’s Rate Insight product has captured a sizable chunk of the market with a focus on data visualization and ease of use.   Business intelligence for hotels   If the central reservation system is the heart of revenue management, business intelligence is the brain. Your BI system will process and analyze your hotel’s data, alongside market demand data, and deliver insights that help you understand performance. It’s true that most revenue management software has reporting functionality. However, the more data-hungry visualizers won’t be satisfied with limited analytics and reporting. BI solutions unlock insights hidden in data, while also providing a gut check for hoteliers with robust reports. Since BI tools are integration-heavy, they often paint the most accurate picture of a hotel’s performance. By pulling in data from multiple sources, BI improves the accuracy of its own analysis and insight into the true state of a hotel’s revenue forecasts. Desirable features: Customizable reporting according to your own individual KPIs; real-time connections across your hotel’s tech stack; visual dashboards that are easy to understand; exportable reports to share with your team.  These are the top three business intelligence solutions for hotels: HotelIQ. The HotelIQ solution pulls in data from the property management system, as well as other connected operational software, to glean insights. Reports can be at the property level, portfolio, or brand. Revenue Insight by OTA Insight. The business intelligence tool from OTA Insight features a flexible approach for smarter hotel analytics. Year-over-year performance is trackable and combines future and historical performance.  Juyo Analytics. Juyo Analytics uses dashboards for data visualization, forecasting, and revenue pacing. The tool also allows for productivity tracking of sales teams.     Channel managers    A channel manager is a specialized tool for those hoteliers seeking much tighter control over where and how inventory is distributed. If the CRS is the heart, the channel manager is the valves, controlling where your inventory flows. Many RMS solutions have integrated channel managers, so this may be redundant functionality for some. Nonetheless, for those looking for a light-touch software approach that doesn’t involve RMS, a channel manager can be used in conjunction with a CRS and rate shopper to adjust pricing based on internal property targets and external demand factors.  Desirable features: Easy, stress-free connectivity to your CRS; ability to update the content of individual room types across channels; allocation management to control availability on each channel; consider GDS/metasearch connectivity; decent reporting that provides visibility into channel profitability and booking trends. These are the top three channel managers for hotels: MyAllocator by Cloudbeds. The Cloudbeds channel manager connects the property management software in real-time to global distribution channels, including Airbnb and niche sites for hostels and backpackers. SiteMinder. With 350 direct connections to distribution channels, as well as 250 integrations with popular hotel software, SiteMinder’s channel manager has wide reach. Cubilis by Stardekk.  Stardekk's channel manager helps with online management of availability and rates on many booking channels. With their integrated booking engine is you can receive commission-free bookings through your hotel website.  

AxisRooms Named 2018’s Top Rated Channel Manager in the HotelTechAwards

by
Hotel Tech Report
2 years ago

February 12, 2018 -  Hotel Tech Report has named AxisRooms 2018’s top rated Channel Manager based on data from thousands of hoteliers in more than 40 countries around the world.  Over 100 of the world’s elite hotel technology products competed for a chance to win this prestigious title. The HotelTechAwards platform (by HotelTechReport.com) leverages real customer data to determine best of breed products that help hoteliers grow their bottom lines. “It’s no secret that today’s hotelier faces profitability constraints when their channel mix skews too far towards OTAs.  AxisRooms and other channel managers provide the critical connectivity tools that enable hoteliers to profitably manage their channel mix and leverage 3rd party distributors as tools to drive growth.” says Hotel Tech Report’s Jordan Hollander. AxisRooms is poised for sustained growth in 2018. Hoteliers recognized AxisRooms’ truly world class customer support network where AxisRooms exceeded the category average by more than 15%. “The Bar Pricing Mechanism is amazing. I just update the rate for my base occupancy and category. After this the system will automatically publish the prices for all the combinations configured on the channel Manager. Reduced my time for managing multiple properties.,” says a Mumbai based hotel owner. To read the full review and more, head to AxisRooms' profile on Hotel Tech Report

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Recent Channel Managers News & Community Updates

New SiteMinder Report Uncovers An Evolved German Traveller, Why It’s Essential Hotels Prepare

SiteMinder
3 hours ago

A new report by SiteMinder, the world’s largest open hotel commerce platform, sheds light on an evolved German traveller with significantly more demands and higher expectations of the hotels where they stay. SiteMinder’s Changing Traveller Report 2021: Germany Edition, based on the survey responses of more than 900 Germany holidaymakers, has found that while the majority (58.04%) plan to travel as much or more than prior to Covid in the coming year, almost all (94.91%) now have the same or higher expectations of their accommodation provider. The findings follow SiteMinder’s announcement earlier this month that Germany’s hotel booking momentum had overtaken the global average on the World Hotel Index, for the first time in over 275 days to mark a welcomed step in the local sector's recovery. However, while growing enthusiasm for travel is positive news for a hospitality sector that supported 2.4 million jobs prior to the pandemic, SiteMinder says the findings also illustrate the need for local hoteliers to work smarter in order to meet the heightened standards of their customers. “Now is a critical time for accommodation providers to be elevating their offering, with higher booking volumes growing in parallel to an increase in customer needs,” says Clemens Fisch, Regional Director DACH & EMEA at SiteMinder. “When contemplating the future state of their business, hotel operators must consider their customers’ full experience, from the first touchpoint with their property, to the last. How seamless is it for them to book via the website? How are they checking in? How are they paying? And, importantly, how easy is it for them to recommend the property to their family and friends, after they leave? Hoteliers who lean on technology to help answer these questions, are those who will ultimately be rewarded through this period of recovery and beyond.” Positively for German accommodation providers, SiteMinder’s report points to the many travellers who support their personal data being used to better their stay. More than four-fifths of Germans (81.91%) are not opposed to their personal data being used to improve their visit, which SiteMinder says provides a further opportunity for hoteliers to meet the new level of standards that are now expected. “Increasingly, we are seeing the importance of personalised communications and experiences as a way of creating loyalty among our hotel customers,” says Fisch. “As hotel booking momentum increases locally, those businesses that have made the decision to take a step closer to their customers and analyse their personal data, to gain actionable insights, will win more business. Technology is an investment that will pay dividends.” The results largely mirror those of UK and Spanish travellers, where 96.74% and 98.15% respectively have the same or higher expectations of their accommodation provider, compared to prior to the pandemic. In those countries, 60.86% and 69.64% respectively plan to travel as much or more than prior to Covid, in the coming year.  

SiteMinder: Traveler Demands At An All-Time High, ‘Material Consequences’ For Hotels Not Prepared

SiteMinder
2 weeks ago

Travelers in the United States, United Kingdom and Australia will not be accepting of dropped standards in their hotel accommodation, in spite of the challenges faced by the hotel industry over the past year, new research by SiteMinder, the world's largest open hotel commerce platform, has found. On the contrary, SiteMinder’s Changing Traveler Report 2021, based on the survey responses of more than 800 holidaymakers in each country, shows that expectations are higher than ever before for 3-in-5 Americans and at least 1-in-2 travelers from the UK and Australia. SiteMinder’s research underscores heightened expectations among consumers with pent-up demand for travel experiences, after a year of travel disruptions and restrictions. Compared to pre-pandemic times, 78% of travelers in the U.S., 61% of travelers in the UK and 60% of Australian travelers say they plan to travel the same amount or more, which SiteMinder says illustrates the need for hoteliers to remain optimistic about business but also work smarter in order to meet the higher standards now expected of them. “While the last 18 months have been challenging for accommodation providers, our findings show that traveler demands over the coming year will be unrelenting and hotel guests will not be forgiving of dropped or otherwise average standards,” says SiteMinder’s senior director of global ecosystem, James Bishop. “There are material consequences for hotels that aren’t prepared, including lost business, a tarnished brand and the dreaded negative online review, which is the last thing hoteliers need after the year they’ve endured.” Positively for accommodation providers, SiteMinder points to the many travelers who support their personal data being used to better their stay. Roughly four-in-five American (80.52%) and Australian (79.23%) travelers, and more than three quarters of those from the UK (77.59%) are not opposed to their personal data being used to improve their stay, which SiteMinder says provides an open opportunity for hoteliers to meet the new highs in standards that are now expected. “To keep pace and ensure their reputations remain intact, hoteliers must continue to elevate their offering and look to technology to help them through such things as automation and guest data, which gives the ability to understand guests better and personalize communications,” says Bishop. “Importantly, hoteliers must consider their customers’ end-to-end experience, which means assessing every touchpoint, from their website and payment gateways, to their check-in process, to the minute those guests leave the building and tell their family and friends all about it. Those hoteliers that lean on technology to remain diligent, are the businesses that will be rewarded during this critical time of recovery.” Direct bookings continue to rise, but trust remains a challenge When it comes to booking preferences, SiteMinder’s research reveals the continued growth of direct bookings – a trend first found through SiteMinder’s recent study of the world’s top hotel revenue makers. Consistent throughout the U.S., UK and Australia, direct reservations via a hotel's website, phone and email remain the most popular booking methods, with a notable year-on-year increase in popularity of 11% in the U.S. and 6% in Australia. Despite this, only 31% of American travelers, 15% of those from the UK and 12% of Australians say that they trust their accommodation provider “a lot” while paying for their stay. “For hoteliers today, there’s a growing need to offer a seamless experience online and think about their brand presence holistically. It isn’t enough to have a compelling hotel website if the payments portion of the booking process doesn’t feel secure. Hoteliers need to solve for every point of friction and this is the critical role of technology that applies best practice in online commerce for hotels,” says Bishop.

SiteMinder Creates the New Standard for Modern Hotel Chains and Groups to Manage Their Distribution

SiteMinder
1 month ago

SiteMinder, the world’s largest open hotel commerce platform, has launched SiteMinder Multi-Property to set the new distribution management standard for modern hotel chains and groups, by giving revenue teams critical distribution controls in place of the obsolete features and high costs that typically come with legacy systems. The technology makes it possible for hotel chains and groups of all structures—from brands to clusters—to centralize the management and distribution of their rates, and easily onboard new hotel properties and staff. With SiteMinder Multi-Property, hotel chains and groups can enter rate plans once and have the details disseminated across all their properties – a scale that is unmatched by other distribution technologies due to SiteMinder’s open connections to 1000 property management systems, channel managers, booking channels and hotel applications. Additionally, hotel chains and groups can use SiteMinder Multi-Property to launch enterprise-wide campaigns at a fraction of the time they used to, run continuous health checks of their setup, and produce customized reports. SiteMinder Multi-Property comes at a crucial time as travel markets reopen around the world and hotels remain challenged by a resource and skills shortage. By simplifying the complexity involved with distribution for hotel chains and groups, SiteMinder’s technology will allow revenue teams to boost their efficiency, stay nimble and drive stronger revenue outcomes than ever before. Among the early adopters of SiteMinder Multi-Property is Minor Hotels. The chain’s vice president digital marketing, distribution, CRM, loyalty, partnerships & head of data privacy, Marcos Cadena, says the technology enables Minor Hotels to set up policy and control mechanisms centrally from its Thailand headquarters, providing it with “a single way of auditing the properties”. He adds that this is a significant time-saver for the company, estimating that the group would have to dedicate the time of 10 more people—which would mean a hit to the bottom line—if it weren’t for the technology. With plans to open 17 properties this year, Cadena also highlights the intuitive user experience of SiteMinder Multi-Property, which makes it easy to set up new hotels and train new staff. Quest Apartment Hotels is another early adopter seeing efficiency gains. The time taken for the chain to put a new rate strategy in place has been reduced from 160 hours to about five minutes, and its chief revenue & distribution officer, Mark Tierney, says it is a time-saving that helps his team focus instead on optimizing revenue. Tierney adds that SiteMinder Multi-Property has played a big role in alleviating work for franchisees, who can now spend more time on the guest experience and other business functions. “SiteMinder’s speed-to-market is going to be crucial for us,” says Tierney. “Consumers don’t see all the work behind the scenes, they just get frustrated when sites don’t load quickly. We know there’s a huge technical component to providing a smooth guest experience online and SiteMinder has met that.” SiteMinder Multi-Property is now being used by hotels in every region globally. Other early adopters include TFE Hotels, Nesuto Hotels, and StayWell. Speaking on the reasons for creating SiteMinder Multi-Property, SiteMinder’s chief product officer, Inga Latham, says, “We’ve worked closely with revenue and distribution professionals for many years and know that, more than any other hotel segment, multi-property groups are held back by traditional technology and fragmented structures. Legacy distribution systems have imposed high costs and provided a vast array of features and functions, which often go unused. “SiteMinder Multi-Property lets hotel chains and groups manage their distribution on their terms. It gives them a greater capacity to innovate and compete with less time and resources. Consumer expectations have also increased over the past year and, with SiteMinder Multi-Property, hotel chains and groups can guarantee a smooth experience in the back-end to support the guest experience.”

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CHANNEL MANAGER Category Overview

What is a channel manager?

A hotel channel manager is a technology that allows hotels to expand reach and visibility online by listing across multiple hotel booking sites, as well as more easily manage its rates, availability, and reservations. With a channel manager, hotels can access hundreds of online distribution channels and connect to as many as they like at the same time. Hotels can list all of their rooms and availability on all online channels from OTAs (online travel agencies) like Expedia and Booking.com, GDS and even vacation rental booking channels like AirBnB and Homeaway.  A channel manager will update these automatically and in real-time when a booking is made, thanks to a pooled inventory model. This allows the hotel to maximize occupancy and reservations with minimal risk of being overbooked.  Channel managers have an indirect benefit of helping you improve metasearch ad performance (e.g. TripAdvisor) by ensuring that you can spend on advertising without double booking across channels.

For info on channel manager trends to automate your distribution and boost online sales download the 2020 Hoteliers Guide to Channel Management Software

 

How can a channel manager improve profitability and efficiency?

  • Increase occupancy: Hotels can list on multiple channels at once which is an opportunity to broaden their reach across business, domestic and international travelers and increase the chance of being booked. 
  • Stay in control and save time: Rooms listings and availability are automatically updated on direct and indirect sales channels. Hotels can leverage yield management to maximize occupancy rates and reduce over bookings. 
  • Maximize profits: Reputable channel manager technology can be integrated with a hotel’s booking engine, which promotes direct bookings. This ensures the hotel is kept at the forefront of the guest acquisition strategy and customer acquisition costs are kept under control. Rate automation and rules can maintain the pricing strategy with little effort in real-time.

 

What are the most important features of a channel manager?

  • Supports your existing booking sites and has a large network: Hoteliers will want to make sure their preferred channels are supported by the channel manager they plan to invest in. Additionally, it’s important the hotel has the opportunity to connect with many new booking sites, in new markets, to grow business and revenue. It’s important the hotel can have the opportunity to connect with many new booking sites, in new markets, to grow business and revenue. 
  • Deep system integrations: The channel manager should be able to integrate with existing systems such as the PMS, RMS, and CRS, and ensure seamless, two-way reservation delivery. 
  • Simple and effective reporting: To manage revenue properly, the channel manager needs to provide the hotelier with a clear view on channel performance for as many channels as the hotel is connected to. 
  • Pooled inventory: It’s vital that the channel manager operates on a pooled inventory model, to minimize overbooking and maximize the room sales. 
  • Real-time channel management: Manage room inventory, availability and rate plans across all channels through a simple user interface, in real-time.

 

What is the business impact of a great channel manager?

  • Increased total reservations and revenue: With more visibility on more channels, the hotel should attract more reservations than ever before. Even a small increase in occupancy rate from the channel manager should have a very positive effect on monthly and annual revenue. Results will vary according to occupancy rate and average daily rate of the hotel. 
  • Growth in occupancy rate: It depends on the size of the property and the amount of connected channels. An increase of 10% or more is very achievable. 
  • Drives more profits: By setting direct pricing rules in the channel manager, hotels ensure direct bookings always offer the best value. Other approaches to improve profits include stop-selling rooms and packages, setting a minimum number of days per stay, or creating discounted rates.

 

What are the key integrations that every channel should have?

  • PMS - The property management system is the central hub for hotel management so it’s crucial that data from the channel manager is being communicated back and forth. 
  • RMS - To accurately and effectively manage revenue and profits, the revenue management system and channel manager need to share data. 
  • CRS - Again, for seamless operations and a single view of property management, the channel manager needs to feed data to the central reservation system which then links with other systems.

 

What is the typical pricing for a channel manager?

For channel manager and property management system integration, a fee of $199 is incurred during setup. Monthly fees can be as low as $59 for small properties (1-5 rooms). Prices then rise as room numbers increase. The maximum price is $669 per month for a property of 751+ rooms. Popular channel managers like SiteMinder and myallocator (Cloudbeds) start around $75 per month and are extremely affordable.  Channel management providers often bundle services like a booking engine or hotel website which can increase cost.