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Jordan Hollander
CEO @ Hotel Figueroa - The Unbound Collection by Hyatt
Jordan is the co-founder of Hotel Tech Report, the hotel industry's app store where millions of professionals discover tech tools to transform their businesses. He was previously on the Global Partnerships team at Starwood Hotels & Resorts. Prior to his work with SPG, Jordan was Director of Business Development at MWT Hospitality and an equity analyst at Wells Capital Management. Jordan received his MBA from Northwestern’s Kellogg School of Management where he was a Zell Global Entrepreneurship Scholar and a Pritzker Group Venture Fellow.
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QUICK SUMMARY
Looking to give your guests the ability to use their smartphone as a key to their room? Mobile key not only helps cut down on key cards but it also eliminates common guest friction points ranging from frustrating keycard demagnetization to lost keys and also allows for a more streamlined and contactless checkin experience.
We surveyed 552 hoteliers across 54 countries to create this in-depth guide and help you find the best fit Mobile Key solution for your hotel. Inside you’ll find everything you need to know including product rankings, feature comparisons, price benchmarking, integration interoperability and more.
Mobile Key & Keyless Entry Vendor Shortlist
Here are 10 of top Mobile Key solutions that are covered in this in-depth guide:
Choosing the right Hotel Keyless Entry Systems for your hotel depends on several variables some of which come down to personal preference but most of which come down to the characteristics of your property. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? Below are HTR’s defined key personas based on common property characteristics that typically indicate similar product choices.
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Meeting Modern Guest Expectations: Hotels aim to go one step further, to exceed the guests' expectations so far, so they know exactly what to expect before arrival. To save time and patience, keyless entry technology will certainly simplify and facilitate their stay. Checking-in online, receiving a digital key on their smartphone, accessing all hotel services directly through the mobile application, and going directly to their rooms without waiting at the front desk is just that. Plus, additional information about accommodation equipment, Wi-Fi, parking, and transportation to nearby places will help them know what to pay attention to before the trip, or make a travel plan.
Sustainable Solution: Considering that a keyless entry system has no cost compared to plastic key cards or regular keys, and doesn’t involve the plastic material consumption, it contributes drastically to cost-effectiveness and sustainability. This can be especially beneficial for environmentally conscious guests, but also attractive as it provides them with proof that the hotel is fully aware of the environment preservation, such as, for example, the accumulation of plastic waste. Sustainable solution is equally useful for hoteliers and guests. Anyway, it’s in the hotel's interest to rationally distribute costs and build a positive reputation among guests, which naturally leads to profitability.
Enhancing Loyalty and Security: If guests' safety is improved, their loyalty is also increased. This is inseparable considering their undisturbed and peaceful stay that makes them come back again at some point. In addition to not being lost like physical keys, digital keys each have a unique code for the guest, making them an authorized user of the accommodation, and giving them a personalized experience they may not be used to. Even in case of loss, the system can provide a new password. Such a sense of security increases the chance of a lasting relationship between the hotel and the guest.
Varies by property. Mobile key vendors are typically able to deploy solutions remotely, resulting in a faster and more efficient delivery for hoteliers. During the implementation process, vendors work in close cooperation with customers which means that hoteliers get to know solutions better and vendors get a hands-on understanding of what the hotel's specific needs are. Depending on the solution, the whole process usually only takes 30-90 days.
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