Contents

Introduction
Rankings
Benefits
Features
Pricing
Implementation
Latest Developments
Free Downloads
FAQs
Further Reading
Methodology

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10 Best Hotel Website Booking Engines 2025

Jordan Hollander

| Last updated May 01, 2025

142 PRODUCTS REVIEWED

5151 HOTELIERS SURVEYED

QUICK SUMMARY

Looking for a new hotel website booking engine? Your hotel's website should be your most profitable distribution channel, but if you are sending prospective guests to a low converting online booking engine then you are at best leaving money on the table or at worst burning thousands of dollars a month on paid traffic.

Whenever I evaluate a booking engine for one of my hotels, the first thing I do is time how long it takes to make a booking on one of their existing client sites (ideally one within my compset or local market). A big piece of booking engine performance is tied to speed and design which you don't need to be a tech expert to evaluate.

Our community of 5151 expert hotel digital marketers tested, reviewed, and evaluated the most popular hotel booking engines to shortlist the best tools to increase conversion rate and average booking value on your hotel's direct channel.

Hotel Website Booking Engine Shortlist

Here are 10 of top Hotel Booking Engines that are covered in this in-depth guide:

1. RateGain — Best for increasing direct bookings and reducing third-party platform dependency.
2. Profitroom — Best for capturing more bookings with tailored promotions
3. Mews — Best for boosting your property's visibility with customizable booking widgets
4. SiteMinder — Best for increasing direct bookings with a fast, clear interface.
5. roomMaster — Best for accepting secure payments and instant confirmations.
6. Sabre — Best for increasing conversion rates with dynamic pricing
7. Cloudbeds — Best for offering upsells like room upgrades and add-ons.
8. ThinkReservations — Best for seamless website integration and guest-friendly experience.
9. Blastness — Best for boosting revenue through dynamic pricing strategies
10. SHR Group — Best for boosting your revenue with smart upselling

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BENEFITS

What are the benefits of a booking engine for hotels?

A hotel booking engine is a game-changer for increasing direct reservations and improving the guest experience. Here are the top five benefits that make it an essential tool for modern hotels:

Enhanced Guest Experience: A seamless and user-friendly booking process makes it easy for guests to reserve a room quickly, improving satisfaction and reducing frustration.
Increased Revenue: Direct bookings eliminate third-party commissions while built-in upselling options help maximize revenue per guest.
Real-Time Availability: Guests can see accurate room inventory and pricing instantly, reducing double bookings and enhancing trust.
Payment Processing: Secure, integrated payment options ensure smooth transactions, reducing friction and cart abandonment.
Mobile-Friendly Convenience: Optimized for smartphones and tablets, a mobile-friendly booking engine captures bookings from on-the-go travelers.

FEATURES

What features should you look for in a hotel website booking engine?

A hotel booking engine is a critical tool for driving direct reservations, maximizing revenue, and enhancing the guest experience. The best booking engines offer seamless functionality, from multilingual support and integrated payments to upselling options and real-time availability. Below are the key features that make a booking engine effective, ensuring hotels can attract, convert, and manage guests with ease.

Language and currencies: Allows guests to book in their preferred language and currency, enhancing accessibility and global reach.
Payment processing: Supports secure online transactions with various payment methods, ensuring a seamless checkout process.
Customization: Enables hotels to tailor the booking engine’s design and features to match their brand identity and operational needs.
Integrated payments: Offers built-in payment gateways for smooth transactions without redirecting guests to external sites.
Reporting and analytics: Provides insights into booking trends, revenue, and guest behaviors to optimize hotel performance.
Upselling options: Allows hotels to offer room upgrades, add-ons, and ancillary services to increase revenue per booking.
Reservation management: Streamlines booking modifications, cancellations, and confirmations to improve efficiency.
Easy booking process: Ensures a simple, intuitive workflow to reduce friction and increase conversion rates.
Integration: Connects seamlessly with PMS, channel managers, and other hotel systems for synchronized data management.
Mobile compatibility: Ensures the booking engine functions well on all mobile devices for on-the-go reservations.
Mobile friendly: Optimizes the booking interface for smooth navigation and usability on smartphones and tablets.
User-friendly interface: Provides a clean, intuitive design that makes it easy for guests to search, select, and book rooms.
Availability and pricing: Displays real-time room availability and dynamic pricing to maximize occupancy and revenue.
Creating package offers: Allows bundling of rooms, meals, and experiences into special packages to attract more bookings.
Customizable booking engine: Lets hotels modify booking widgets, colors, and layouts to align with their branding.
Discounts: Supports promo codes and special offers to drive direct bookings and customer loyalty.
Group booking functionality: Facilitates bulk reservations for events, conferences, and group travelers.
Guests trust online booking: Builds credibility with a secure and professional platform, reducing hesitation in direct bookings.
Multilingual support: Offers translations to cater to international travelers and boost global engagement.
Multiple currencies: Allows guests to view and pay in their preferred currency, improving convenience and reducing friction.
PMS integration: Syncs with the property management system for automated inventory and reservation updates.
Promotion: Enables marketing campaigns, seasonal offers, and direct booking incentives to attract guests.
Reporting capabilities: Generates detailed reports on performance metrics to aid data-driven decision-making.
Review management: Collects and showcases guest feedback to build trust and improve service quality.

PRICING

How much does a hotel booking engine cost?

Most booking engines and hotel reservation software today are commission-free and run on a subscription (SaaS) model. After all, you shouldn't have to pay a commission on bookings through your direct channel; however, some smaller properties like guesthouses and vacation rentals opt for this model to offset expenses slow months.

IMPLEMENTATION

How long does it usually take for a hotel to implement a new booking engine?

Booking engine implementation timelines depend on the provider you decide to work with. A Cloud based online booking system can be set up very quickly, so the implementation time is often determined by how much resources the hotel can allocate to the project. Other tasks that often need to be completed during the set up phase:

Domain setup - your IT company will need to assist with this
Search Box needs to be added to your website - Depending on who hosts your website, either your new provider or hosting company can do this for you.
Training - Often this is completed via online mediums and resources centers Connectivity of existing channel manager / payment systems
Population of hotel profile and inventory

FAQs

Hoteliers Also Ask

What makes a great hotel booking engine?

A great hotel booking engine offers seamless integration with your website, real-time availability and pricing updates, secure payment processing, and a user-friendly interface. It should support upselling opportunities, mobile compatibility, multi-language functionality, and robust analytics. Scalability and easy integration with property management systems (PMS) are also crucial for optimal performance. Optimization features allow for personalized offers and tactics similar to what you see on OTAs. Things like dynamic pricing, geo-targeting, integrated rate match and rooms remaining widgets materially increase conversion.

How do I know when it’s time for my hotel to move onto new a booking engine?

It’s time to switch your hotel booking engine if it struggles with integrations, lacks mobile compatibility, offers poor user experience, or fails to support revenue growth through upselling. Other signs include outdated security features, limited customization options, and inadequate reporting tools. Evaluate your system regularly to ensure it meets your evolving business needs. You can also compare the average to your current hotel booking system provider and calculate the change in booking volume holding all else equal. This can help in projecting ROI. If your booking engine doesn’t have seamless connectivity with your PMS, CRS and Channel Manager it is likely to have material limitations. That’s not a deal breaker but make sure you know exactly what you’re getting into.

What are the metrics that I can use to convince ownership that we should invest in a new hotel booking engine?

Some of the metrics you can use include direct bookings, conversion rates, booking abandonment, upselling and personalization. Investing in a new hotel booking engine increases revenue and reduces costs by driving more direct bookings, which yield higher profit margins than OTA reservations. Modern booking engines enhance conversion rates, reduce booking abandonment, and optimize mobile bookings. Seamless PMS integration minimizes errors, automates tasks, and saves staff hours. Features like upselling and personalization increase customer lifetime value and repeat bookings. Reducing OTA dependency lowers commission fees and acquisition costs, ensuring competitiveness. The resulting ROI justifies the investment through increased revenue and operational efficiency.

What is the best hotel booking engine?

According to HotelTechReport’s rankings, which are based on real user reviews and software specs, the best hotel booking engine is Cloudbeds, which was voted #1 at the 2021 HotelTechAwards. Other top booking engines include Bookassist, SiteMinder, NetAffinity, and Avvio. Sabre Synxis and TravelClick's iHotelier are also popular hotel booking systems.

What is the distinction between channel manager and booking engine?

The main difference between a channel manager and a booking engine is their function. A channel manager distributes a hotel's inventory and rates across multiple online travel agencies (OTAs) and booking platforms, ensuring synchronization. A booking engine, on the other hand, facilitates direct reservations on the hotel's website, converting visitors into paying guests.

How do hotel booking systems work?

A hotel booking system, or booking engine, is the software that allows guests to make reservations on the hotel’s own website (direct reservations). A great hotel booking system should make the reservation process quick and easy with a beautiful user interface, accurate rates and availability, and integrated payment processing.

What is the best hotel booking engine?

What is the distinction between channel manager and booking engine?

A booking engine allows travelers to reserve hotel rooms on your hotel’s website. A channel manager feeds your hotel’s rates and inventory to third-party distribution channels, like Booking.com and Expedia, then synchronizes reservations from those channels into your hotel’s property management system.

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10 Best Hotel Website Booking Engines 2025

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