The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 20 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
A23 Advisors shines , with exclusive features like Yield Management (Service/Consulting).
Gourmet Marketing shines , with exclusive features like Tag Management & Tracking Configuration and PPC.
Side-by-side ratings based on 20 verified hotelier reviews on HTR.
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | Contact sales | From $1,400/mo |
| Verified Reviews | 1 | 19 |
How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) | — | #17 2 reviews |
| Mid-Size (25-74 rooms) ▾ | #37 0 reviews | #13 12 reviews |
| Large (75-199 rooms) | — | #11 4 reviews |
| X-Large (200+ rooms) | — | #12 1 reviews |
By Property Type
| Segment |
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| Boutique ▾ | — | #11 13 reviews |
| Luxury ▾ | — | #12 13 reviews |
| Branded / Chain | — | #17 3 reviews |
| Extended Stay ▾ | #21 0 reviews | #5 12 reviews |
By Region
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| North America ▾ | #32 0 reviews | #4 18 reviews |
Choosing between A23 Advisors and Gourmet Marketing hinges on your hotel’s specific needs and strategic priorities. Both serve as external digital marketing partners, but they address different aspects of your online growth. A23 Advisors specializes in strategic consultancy and targeted campaigns, while Gourmet Marketing offers full-service, multi-channel marketing solutions. Your choice depends on whether you want an expert advisory firm or a hands-on marketing agency.
A23 Advisors excels at providing expert guidance and customized strategies, but Gourmet Marketing offers a broader array of integrated marketing services. Do you prioritize strategic insights or comprehensive execution?
Both A23 Advisors and Gourmet Marketing aim to improve your hotel’s digital footprint, yet they approach it differently. A23 Advisors functions as a specialized consultancy that guides your team through targeted initiatives, emphasizing strategic planning and industry disruption. Gourmet Marketing, on the other hand, delivers end-to-end marketing campaigns covering website design, paid ads, and platform integrations.
A23 Advisors has zero reviews but holds a perfect 5/5 overall rating based on one review, emphasizing its high-quality recommendations and rapid responsiveness. Gourmet Marketing, with 19 reviews in the last six months and a perfect 5/5 rating, demonstrates ongoing client satisfaction and recent positive momentum. Given the more recent reviews and higher review count, Gourmet Marketing’s data carries more current relevance. Which approach aligns better with your team’s needs: strategic consultancy or full-service execution?
If your hotel needs expert strategic guidance and specific project support, A23 Advisors is the better fit. Its focus on executive strategy, special projects, and industry disruption makes it ideal for hotels seeking targeted advice or launching new initiatives. Conversely, if your hotel requires comprehensive marketing execution—including website design, paid advertising, and platform integrations—Gourmet Marketing is more suitable. Its extensive suite of services and ongoing client engagement support a broad, hands-on marketing effort.
For boutique or independent hotels looking for strategic input, A23 Advisors offers tailored, high-impact consulting. Larger hotels or chains aiming to boost direct bookings and guest engagement through integrated campaigns should lean toward Gourmet Marketing’s full-service model. Which type of support aligns better with your hotel’s current position and future goals?
A23 Advisors boasts a perfect 5/5 ease of use rating, reflecting its streamlined, consultant-driven approach. Its onboarding is rated similarly, with clients noting that the firm quickly adapts and delivers strategic insights without unnecessary complications. Gourmet Marketing, with a 4.89/5 ease of use rating, also receives high marks for user-friendly processes and responsive service, supported by detailed, transparent onboarding.
Given the slightly higher rating and the nature of their services, it’s clear that A23 Advisors’ consultancy model makes it easier to work with if you prefer strategic guidance without extensive operational involvement. Edge: A23 Advisors.
Gourmet Marketing offers more comprehensive features—22 shared plus 3 unique, including Tag Management & Tracking Configuration, PPC, and third-party ad buys—allowing for robust, multi-channel marketing campaigns. A23 Advisors provides a single unique feature: Yield Management (Service/Consulting), emphasizing strategic revenue optimization.
If your hotel values a broad range of marketing channels and digital tools, Gourmet Marketing’s feature set is more extensive. For targeted strategic advice and specialized consulting, A23 Advisors’ offerings may suffice. Edge: Gourmet Marketing.
Both products receive perfect 5/5 ratings for customer support, reflecting high client satisfaction. A23 Advisors’ reviews praise their quick response times and expert guidance, with clients calling them “rock stars” and expressing complete satisfaction. Gourmet Marketing similarly garners praise for proactive, responsive service, detailed insights, and problem-solving, with clients describing them as “true partners” who consistently deliver.
Both excel, but Gourmet Marketing’s ongoing, full-service engagement and recent review volume suggest a more active support presence. Given the consistent high ratings, support quality is a draw for either. Edge: Tie.
Gourmet Marketing clearly leads with four verified platform integrations, including The Hotels Network, Revinate, Triptease, and itself, offering more seamless data sharing and operational efficiency. A23 Advisors currently lacks any verified integrations, focusing instead on strategic consulting and project support.
If your hotel relies heavily on third-party tools and integrated digital systems, Gourmet Marketing provides more options. For minimalist or bespoke needs, A23 Advisors’ focus on strategy may be sufficient. Edge: Gourmet Marketing.
Gourmet Marketing’s 19 recent reviews, all rating 5/5, demonstrate broad satisfaction across diverse hotel segments, especially boutiques, extended stays, and mid-market hotels. Conversely, A23 Advisors has only one review—also 5/5—offering limited insight into hotel segment-specific performance.
Given the volume and recency of Gourmet Marketing’s reviews, it holds stronger credibility for current user satisfaction. Hotels in varied segments seem to rate Gourmet Marketing higher overall. Edge: Gourmet Marketing.
A23 Advisors does not list a standard price, and no trial or freemium options are available, indicating a potentially customized, premium fee structure. Gourmet Marketing charges a clear base price of $1,400 per month, with no trial or additional fees, making its pricing transparent and predictable.
If budget certainty and straightforward pricing are priorities, Gourmet Marketing’s fixed monthly fee offers clarity. Without specific details on A23 Advisors’ costs, the latter’s pricing remains unclear. Edge: Gourmet Marketing.
A23 Advisors is suited for hotels prioritizing strategic insights over hands-on marketing execution, especially if they want an external extension of their leadership.
Gourmet Marketing is tailored for hotels ready to execute broad, integrated digital strategies with measurable results.
Core difference: A23 Advisors is a high-level strategic consultancy focusing on targeted recommendations and industry disruption. Gourmet Marketing provides comprehensive, execution-focused digital marketing services designed to boost online visibility and revenue.
When to choose A23 Advisors:
When to choose Gourmet Marketing:
Final verdict:
Choose A23 Advisors if your hotel is seeking strategic guidance and targeted project support without the need for day-to-day marketing execution. Opt for Gourmet Marketing if you prefer a hands-on, integrated marketing partner committed to scaling your digital presence and revenue.
In summary, the right choice depends on your hotel’s current marketing maturity and future ambitions—both products excel in their respective domains.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $1,400/mo |
According to HTR's product database, A23 Advisors and Gourmet Marketing - Full Service Hotel Marketing Agency share 22 features. Here are the key differences — features one has that the other lacks.
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| 3rd party ad buys | ||
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| Tag Management & Tracking Configuration | ||
| Yield Management (Service/Consulting) |
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. A23 Advisors and Gourmet Marketing - Full Service Hotel Marketing Agency share many core Digital Marketing Agencies features, but each has unique capabilities. A23 Advisors offers 0 verified integration partners, while Gourmet Marketing - Full Service Hotel Marketing Agency offers 4. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. A23 Advisors leads in ease of use at 5.0/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
A23 Advisors: No. Gourmet Marketing - Full Service Hotel Marketing Agency: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. A23 Advisors has an HT Score of 0 and Gourmet Marketing has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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