Amadeus – Digital Media vs. xport - Digital Hospitality Marketing:
Which Is Right for You?

The Decision

Choosing between Amadeus – Digital Media and xport – Digital Hospitality Marketing hinges on your hotel’s specific needs. Both aim to boost your direct bookings and online visibility, but they approach this differently. Amadeus offers a broad, data-driven marketing platform integrated with extensive industry partnerships, while xport focuses on bespoke website development and personalized marketing strategies. How do you determine which aligns best with your hotel’s growth ambitions?

Quick Verdict

Amadeus scores a significantly higher overall rating with 26 recent reviews, a solid 4.41/5, and an industry-leading NPS score of 8.88/10. It’s evident that your team’s experience with Amadeus is more positive and its customer support more reliable. Conversely, xport has no reviews or ratings, making it difficult to evaluate its effectiveness or client satisfaction. For a data-backed, proven solution, Amadeus is the clear choice.

Is Amadeus or xport Better for Hotels?

Both products serve hotel marketing but differ markedly in scope and proven value. Amadeus provides a comprehensive digital media platform that combines search engine optimization, metasearch, and omni-channel advertising designed to increase direct bookings through industry-leading data and extensive partner networks. xport emphasizes creating customized hotel websites and targeted marketing campaigns, relying heavily on tailored content and visual branding to attract guests.

Where Amadeus excels is in its ability to target high-intent travelers with a proven, multi-channel approach backed by 26 recent reviews and a high overall rating. xport’s niche focus on website creation and bespoke marketing strategies suits hotels seeking a more personalized, content-driven approach but lacks recent user feedback to validate its effectiveness.

The core divergence lies in their strategic focus: Amadeus emphasizes broad-market digital media campaigns driven by robust data and analytics, whereas xport concentrates on crafting unique hotel websites and niche marketing tactics. Which approach aligns with your hotel’s current marketing priorities and resource capacity?

Amadeus vs xport: Which Should Your Hotel Choose?

If your hotel needs a proven, data-driven digital marketing platform that integrates seamlessly with existing hotel systems and has a track record of boosting online visibility, choose Amadeus. Its platform is trusted by hotels across diverse segments, especially resorts and city center properties, with a strong reputation for ROI and customer support.

If your hotel’s focus is on developing a visually compelling website with tailored content, and you prefer a boutique-style marketing agency with an exclusive hotel industry focus, xport may seem appealing. However, without recent reviews or measurable results, its actual performance remains unverified.

For hoteliers aiming for proven outcomes and extensive industry integration, Amadeus is the safer, more reliable option. If you are seeking highly personalized content and branding efforts without proven metrics, xport might be worth exploring, but with caution.

Is Amadeus or xport Easier to Use?

Amadeus scores a 4.44/5 for ease of use, with many reviews praising its intuitive interface, straightforward onboarding, and responsive customer support. Users often highlight how their teams quickly adapted to the platform, with some mentioning that local and regional support was especially effective.

In comparison, xport has no publicly available ratings or reviews, making it impossible to judge its usability or onboarding process. Given the lack of user feedback, you cannot confidently assess how easily your team would adopt the platform.

Edge: Amadeus.

Which Has Better Features: Amadeus or xport?

Amadeus offers 16 shared features with xport plus one exclusive feature: e-commerce consulting, supporting a broad suite of digital marketing tools designed to increase direct bookings and optimize revenue. Its features include advanced SEO, metasearch, digital media campaigns, and integration with numerous industry partners—totaling 104 verified integrations.

Xport provides 8 unique features, including copywriting, email marketing, WordPress development, custom CMS, graphic design, social media photography, influencer marketing, and social media management. While these are valuable for branding and content creation, they lack the depth and integration scale of Amadeus’s platform.

The decisive factor is the breadth and proven efficacy of Amadeus’s feature set, especially its extensive partner network and analytics tools. Edge: Amadeus.

Which Has Better Customer Support: Amadeus or xport?

Amadeus’s support is rated 4.33/5, with many reviews highlighting proactive, knowledgeable, and responsive service. Customers frequently mention how the support team, including regional account managers, resolve issues promptly and provide strategic guidance.

xport has no publicly available review data or ratings, making it impossible to evaluate support quality or onboarding experience. Without recent feedback, assessing how well you would be supported post-implementation is speculative.

Edge: Amadeus.

Which Has More Integrations: Amadeus or xport?

Amadeus boasts 104 verified partner integrations, including industry giants like Priority Software, Orange Hotel Marketing, Profitroom, and RevControl. These extensive integrations enable your hotel to connect seamlessly with property management, distribution, and revenue systems.

Xport has only 2 verified partners—dailypoint™ and XPORT Communication GmbH—limiting its integration potential. This could restrict your ability to connect the platform with your existing tech stack or expand functionality over time.

Edge: Amadeus.

Which Do Hoteliers Rate Higher: Amadeus or xport?

Amadeus’s reviews, though limited to 26, are overwhelmingly positive, with a 4.41/5 score, and recent reviews reinforce its reliability. Hoteliers from diverse segments—luxury, resorts, city center—rate it highly for support, ease of use, and ROI, with an 89% likelihood of recommendation.

Xport has no reviews or ratings to compare. Without user feedback, it’s impossible to gauge satisfaction or effectiveness. Given the available data, Amadeus is clearly preferred among hoteliers.

Edge: Amadeus.

How Much Do Amadeus and xport Cost?

Amadeus does not publicly list its pricing, likely offering tailored quotes based on your hotel’s size and needs. It does not provide a free trial or transparent pricing model, which is typical for enterprise-level platforms.

Xport charges a base price of $200 per month, with no mention of discounts or tiered plans. Its straightforward pricing might appeal to smaller hotels or those testing digital marketing services, but without performance data, value is uncertain.

What Type of Hotel Should Use Amadeus?

• Hotels aiming to increase direct bookings through targeted digital campaigns.
• Properties seeking a proven, data-driven marketing platform with extensive integrations.
• Hotels in need of analytics and actionable insights to refine marketing strategies.
• Large or mid-sized hotels with the resources to manage a comprehensive platform.
• Resorts, city center hotels, and brands looking to optimize revenue through omni-channel efforts.

Not ideal if you prefer highly niche, content-focused branding without the need for extensive digital campaigns. Smaller boutique hotels seeking minimal digital marketing support may find Amadeus’s offerings too broad.

What Type of Hotel Should Use xport?

• Hotels seeking a highly personalized website and branding campaigns.
• Small to mid-sized hotels wanting to establish a unique online presence.
• Teams comfortable managing or customizing website content independently.
• Hotels looking for a boutique agency experience with tailored marketing support.
• Properties that prioritize visual storytelling and content marketing over broad digital campaigns.

Not ideal if you require proven, data-backed marketing results or extensive integration with existing hotel systems. Hotels that prefer transparency on pricing and measurable outcomes may find xport’s approach less reassuring.

Amadeus vs xport: The Bottom Line for Hotels

Amadeus presents a comprehensive, data-rich digital marketing platform backed by numerous reviews, integrations, and a stellar reputation for support. Its proven ability to increase direct bookings and improve guest engagement makes it a reliable choice for growth-focused hotels.

Xport offers specialized website creation and personalized marketing services tailored to boutique or smaller hotels. However, the lack of recent reviews and measurable results makes its effectiveness uncertain. For hotels seeking a validated, scalable solution, Amadeus remains the stronger choice.

If your hotel needs a dependable, industry-proven platform to drive direct bookings, Amadeus is the clear leader. For highly personalized branding efforts with a boutique touch, xport might be suitable—but proceed cautiously given the limited feedback.