Amadeus – iHotelier® Booking Engine vs. Blastness AI Booking Engine:
Which Is Right for You?

The Decision

Choosing the right booking engine is crucial for your hotel's direct booking success and revenue growth. Both Amadeus’ iHotelier® Booking Engine and Blastness AI Booking Engine address this need by streamlining the reservation process and enhancing online distribution, but they diverge in user experience, features, and support. Your choice depends on your hotel’s size, tech infrastructure, and the importance you place on recent reviews and customer support.

Amadeus’s iHotelier® offers a more established solution with a broader feature set and a larger review base, but Blastness’s AI-driven platform excels in recent user satisfaction and ease of use. Which product aligns best with your hotel’s specific needs?

Is Amadeus or Blastness Better for Hotels?

Both products focus on converting website visitors into confirmed guests, but they do so with different approaches. Amadeus’s iHotelier® is built around proven e-commerce principles, integrating with its website platform to provide personalized, device-responsive booking experiences that include targeted add-ons and upgrades. Blastness, on the other hand, emphasizes simplicity and speed, offering a straightforward, easy-to-navigate booking process that integrates seamlessly with PMS and RMS systems.

Amadeus has a more extensive feature set, including loyalty program integration, ADA compliance, and support for Apple Pay and Google Pay, which are absent in Blastness. Conversely, Blastness boasts a higher customer satisfaction score, especially in recent reviews, and an easier onboarding process. Do you prioritize a mature platform with advanced features or a newer, highly-rated, user-friendly solution?

Amadeus vs Blastness: Which Should Your Hotel Choose?

If your hotel needs a well-established platform with comprehensive integrations, advanced marketing tools, and a global presence, Amadeus is the better fit. Hotels in the luxury, resort, or branded segments that value sophisticated revenue management and extensive partner networks will find Amadeus’s 93 reviews, with a 4.39/5 overall rating, reassuring.

If your hotel prioritizes ease of use, rapid deployment, and high customer satisfaction, Blastness stands out. Particularly for smaller or mid-sized hotels seeking straightforward implementation and a high likelihood of recommendation (98%), Blastness’s 118 reviews and 87.9 HTR score make it a compelling choice. For hotels focused on quick results and streamlined management, Blastness may be the better fit.

Is Amadeus or Blastness Easier to Use?

Amadeus’s interface has a complex, feature-rich design, making initial onboarding somewhat challenging. Its onboarding score of 4.01/5 is solid, but some users mention that navigating its extensive functionalities takes time. Support and training are inconsistent, with some users citing slow responses.

Blastness, rated 4.89/5 for ease of use, offers a more intuitive experience with quick setup and straightforward navigation. Its support team is highly responsive, and the platform is praised for being user-friendly and efficient.

Edge: Blastness.

Which Has Better Features: Amadeus or Blastness?

Amadeus offers 36 features, including loyalty program integration, ADA compliance, Apple Pay, Google Pay, and PayU, catering to hotels that need extensive customization and advanced marketing tools. Its features are geared toward larger, tech-savvy properties that want full control over their booking experience.

Blastness provides 31 shared features with Amadeus but adds unique functionalities like room substitutions, Facebook conversion tracking, customizable exit modals, pooled inventory, meal plans, gift vouchers, and Stripe integration. These features support smaller to mid-sized hotels looking for flexible, conversion-focused tools.

The edge goes to Amadeus for its richer feature set, especially in loyalty and payment options.

Edge: Amadeus.

Which Has Better Customer Support: Amadeus or Blastness?

Amadeus’s customer support scores 3.22/5, with many reviews citing slow response times and inconsistent assistance. Users appreciate the product’s capabilities but often express frustration over delayed support, which can hinder urgent troubleshooting.

Blastness scores 4.89/5 for customer support, with reviews praising its responsiveness and helpfulness. Users report quick resolution times and a support team that actively assists with onboarding and ongoing issues.

Edge: Blastness.

Which Has More Integrations: Amadeus or Blastness?

Amadeus boasts 104 verified integration partners, including high-profile systems like Oracle Hospitality, Mews, and Duetto, supporting extensive customization and multi-channel management. Its broad partner network benefits hotels with complex tech stacks.

Blastness has 15 verified integrations, shared with Amadeus and some unique partners like hotelcube and innRoad. While fewer in number, its integrations focus on core PMS and RMS systems, making daily management simpler.

The edge clearly goes to Amadeus for its extensive partner network, especially for hotels with complex, multi-system needs.

Edge: Amadeus.

Which Do Hoteliers Rate Higher: Amadeus or Blastness?

Amadeus’s 93 reviews give it a 4.39/5 rating, with independent hotels rating it slightly higher at 4.36/5. Recent reviews mention its advanced features but note customer service issues.

Blastness, with 118 reviews and a 87.9/100 score, is rated highly across all segments. Hotels of various sizes laud its ease of use, responsiveness, and direct booking improvements. The recent surge in positive reviews makes Blastness the more trusted choice currently.

Edge: Blastness.

How Much Do Amadeus and Blastness Cost?

Both platforms do not publicly disclose detailed pricing models. They are marketed as custom solutions, and pricing is typically based on hotel size, features, and integration complexity. Expect to contact vendors for quotes.

What Type of Hotel Should Use Amadeus?

• Hotels that need a comprehensive, customizable booking engine with advanced marketing and revenue management tools.
• Large properties or chains with existing tech stacks requiring extensive integrations.
• Hotels focusing on loyalty programs and multi-channel distribution.
• Properties that can dedicate resources to training and support.

Not ideal if your hotel prefers a simple, quick-to-implement system or has limited technical support.

What Type of Hotel Should Use Blastness?

• Small to mid-sized hotels seeking an easy-to-use, quick-deploy booking engine.
• Hotels prioritizing direct bookings and high conversion rates.
• Properties with limited internal IT resources, needing a highly rated support team.
• Hotels that want a platform with built-in revenue management features and seamless PMS integration.

Not ideal if your hotel requires extensive customization, complex integrations, or a global presence.

The Bottom Line for Hotels

Amadeus’s iHotelier® offers a robust, feature-rich platform suited for larger, tech-enabled hotels seeking comprehensive management tools. Its extensive integration network and advanced capabilities make it a dependable choice if your hotel can handle a steeper learning curve and support challenges.

Blastness excels in delivering a highly rated, user-friendly experience that boosts direct bookings through simple deployment and excellent support. It’s ideal for smaller hotels or those new to online distribution, seeking quick results and high satisfaction.

If recent reviews and customer support are your priorities, Blastness clearly leads. However, if you require an established system with broader features and integrations, Amadeus remains a solid, proven option.