Amenitiz Booking Engine vs. SHR Booking Engine (BE):
Which Is Right for You?

The Decision

Choosing between Amenitiz Booking Engine by Amenitiz and SHR Booking Engine (BE) by SHR Group hinges on your hotel’s specific needs and expectations. Both platforms aim to enhance direct bookings but approach this goal differently. Amenitiz offers a straightforward, website-integrated solution primarily used by B&Bs and boutique hotels, while SHR provides a more feature-rich, customizable engine favored by larger, diverse hotel portfolios. Which aligns better with your goals?

Is Amenitiz or SHR Better for Hotels?

Amenitiz’s Booking Engine is designed to help independent hotels, especially B&Bs and boutique properties, increase direct bookings through their website. Its core strength is a simplified, mobile-friendly interface focused on conversion, with real-time inventory sync and integrated upselling tools. However, its review score and recent feedback are extremely low, with only 2 reviews and a 0.5/5 rating, citing issues with legal compliance and poor support.

In contrast, SHR’s Booking Engine scores higher across all metrics, with an overall rating of 4.86/5 based on 339 reviews. It’s a comprehensive platform with a broad feature set, including advanced rate management, personalization, and marketing tools, favored by hotels across segments from boutique to luxury. The recent reviews emphasize its ease of use, customer support, and strong integration capabilities. Are you looking for a simple solution or a feature-rich platform?

SHR Booking Engine (BE) vs Amenitiz: Which Should Your Hotel Choose?

If your hotel needs a flexible, multi-feature platform capable of handling complex rate strategies, multi-lingual support, and extensive integrations, SHR is the clear choice. It is suitable for larger properties or groups demanding detailed revenue management and personalized guest experiences. Conversely, if your property is small, primarily focused on increasing direct bookings through a straightforward online presence, Amenitiz might seem appealing; but its extremely poor recent review scores suggest caution.

Given the current data, SHR’s reputation and review count make it the safer, more reliable choice, especially for hotels looking for a scalable, feature-rich solution. Amenitiz’s minimal reviews and negative feedback about support and legal practices make it less trustworthy for serious investment.

Is Amenitiz or SHR Easier to Use?

Amenitiz’s UI is rated at 2.75/5, with reviews indicating it’s difficult to navigate and poorly supported, especially in recent months. The onboarding process is reported as inconsistent, with some users claiming the product does not adapt well to their structure. Users’ comments often highlight frustration with limited functionality and support delays.

SHR’s platform scores 4.67/5 for ease of use, with reviews praising its intuitive interface, quick onboarding, and proactive customer support. Hotels note that despite some backend navigation complexity, the overall experience is seamless and user-friendly, with support teams highly responsive. Edge: SHR.

Which Has Better Features: Amenitiz or SHR Group?

Amenitiz offers a basic booking engine with minimal features—no exclusive functionalities listed. Its core capabilities include real-time sync, upselling, multi-language/multi-currency support, secure payments, and automated confirmations. It lacks advanced features such as A/B testing, special offers, loyalty integrations, or remarketing tools.

SHR’s platform boasts 45 exclusive features including A/B testing, urgency messaging, special offers, pooled inventory, pre- and post-stay emails, flexible rate options, loyalty integrations, and dynamic pricing tools. It also offers modules for weddings, corporate bookings, and gift vouchers. The feature gap is significant; SHR’s platform is more comprehensive for revenue optimization. Edge: SHR.

Which Has Better Customer Support: Amenitiz or SHR Group?

Amenitiz’s support scores a disappointing 2.25/5, with reviews alleging slow response times, inadequate assistance, and support staff unfamiliar with the product’s limitations. The recent reviews include claims of being charged without proper testing and poor legal compliance, indicating support deficiencies.

SHR’s support scores an impressive 4.86/5, with reviews highlighting proactive, knowledgeable, and quick customer service. Clients appreciate the personal attention and detailed guidance, which have often been crucial for maximizing platform use. Edge: SHR.

Which Has More Integrations: Amenitiz or SHR Group?

Amenitiz’s booking engine has 5 verified partners, including Lightspeed and Vikey S.r.l., offering limited integration options. Its ecosystem is constrained, making it less suitable for hotels with complex tech stacks.

SHR’s platform integrates with 81 verified partners, including PMS, channel managers, and digital marketing tools, such as Criton, Profitroom, OpenHotel, and more. Its extensive partner ecosystem supports diverse operational needs and complex integrations. Edge: SHR.

Which Do Hoteliers Rate Higher: Amenitiz or SHR Group?

Amenitiz’s reviews are scarce, with only 2 recent reviews, both rating it at 0.5/5, citing legal issues and poor service. Its recent NPS score is only 5.5/5, reflecting extremely low satisfaction.

SHR’s reviews are numerous and recent, with 339 reviews averaging 4.86/5 and a high NPS of 9.53/10. Hotels across segments, from boutique to resorts, praise its ease of use, support, and feature set. For hoteliers seeking validation, SHR clearly maintains higher satisfaction levels. Edge: SHR.

How Much Do Amenitiz and SHR Cost?

Both platforms do not publicly disclose detailed pricing models, indicating they likely operate on custom quotes or subscription-based tiers. Amenitiz does not offer a trial or freemium, and no flat or per-room monthly fee is specified.

SHR similarly does not list prices, but with its extensive feature set and large ecosystem, expect pricing to be commensurate with scale and customization. Given the lack of transparent pricing, consider requesting quotes based on your property size and needs.

What Type of Hotel Should Use Amenitiz?

• Hotels that are small, independent, or boutique, primarily focused on increasing direct web bookings.
• Bed & Breakfasts and Inns seeking a simple, website-only booking solution.
• Properties with limited technical resources needing straightforward setup.
• Hotels with a tight budget willing to risk lower support and fewer features.
• Not ideal if you require advanced revenue management, integrations, or dedicated support—given current reviews, the platform’s reliability and compliance are questionable.

What Type of Hotel Should Use SHR Group?

• Larger properties or chains needing extensive features like rate management, personalization, and multi-channel marketing.
• Hotels with complex rate strategies, multiple currencies, languages, or special modules (weddings, corporate).
• Properties looking for a platform with proven integration capabilities and proactive support.
• Hotels aiming for high guest conversion and revenue optimization.
• Not ideal if your focus is on a basic, low-cost booking engine without extensive customization or if you prefer a simple, out-of-the-box solution.

SHR Group vs Amenitiz: The Bottom Line for Hotels

At its core, SHR provides a broad, feature-rich platform designed for diverse hotel types and complex operations, backed by extensive integrations and strong support. Amenitiz’s booking engine appears limited and poorly reviewed, making it risky for serious or larger-scale hotels, despite its simplicity.

If your hotel demands a reliable, scalable, and feature-heavy platform, SHR is the clear winner due to its high reviews, extensive features, and proven support. Amenitiz might appeal only to very small properties with minimal needs, but the documented issues and low satisfaction make it less advisable for most hotels.

In summary, choose SHR if you need a comprehensive, adaptable, and well-supported booking engine. Opt for Amenitiz only if your hotel is small and comfortable with its current limitations and risks.