Digital Marketing (by Aven Hospitality) vs. Sojern Traveler Advertising:
Which Is Right for You?

The Decision

Choosing the right digital marketing partner for your hotel depends on your specific goals, budget, and operational capacity. Both Aven Hospitality’s Digital Marketing and Sojern Traveler Advertising aim to increase direct bookings and enhance visibility but approach these objectives differently. Your decision should align with your hotel’s size, segment focus, and preferred marketing strategy.

Aven Hospitality’s platform, with its limited but recent reviews, offers a broad suite of services, while Sojern’s platform, backed by extensive global presence and a large review count, demonstrates a proven track record. Which product better suits your hotel’s needs?

Is Aven Hospitality or Sojern Better for Hotels?

Both products serve to boost your hotel’s online presence and direct bookings, but they differ significantly in scale, approach, and user feedback. Aven Hospitality’s platform is a newer entry with only 3 reviews, all from the last six months, making its data less extensive but more recent. Its core offerings focus on multi-channel digital marketing—meta search, paid search, online media, and social advertising—aimed at high-margin, direct-booking traffic.

In contrast, Sojern’s platform has a long-standing presence, with over 150 reviews, most from recent months, indicating stronger user confidence. It specializes in traveler intent data and AI-driven targeting, emphasizing performance-based advertising—particularly effective for hotels focused on retargeting and direct demand. Do you prioritize a newer, comprehensive approach or an established, data-driven platform?

Aven Hospitality vs Sojern: Which Should Your Hotel Choose?

If your hotel needs a broad, integrated digital marketing service that covers multiple channels and offers consulting in SEO, content, and influencer marketing, Aven Hospitality might be the better fit. This platform’s strengths include its ability to generate high-margin bookings via expert strategies, and its recent reviews praise ease of onboarding and value.

On the other hand, if your hotel aims to leverage traveler intent data for highly targeted, performance-based advertising with a proven track record at increasing direct bookings, Sojern’s platform is more suitable. Its extensive global reach, high user ratings, and focus on AI-driven retargeting make it the stronger choice for hotels looking to maximize ROI through data-centric campaigns.

Is Aven Hospitality or Sojern Easier to Use?

Ease of use appears to favor Sojern, which boasts a higher UX rating of 4.83/5 compared to Aven Hospitality’s 4.67/5. Sojern’s platform benefits from a straightforward, intuitive interface praised by users who find it simple to manage campaigns and view results, despite some limitations in reporting customization. Support and onboarding are also slightly better, with Sojern’s recent reviews highlighting their responsive, proactive team.

Aven Hospitality’s onboarding is rated at a perfect 5/5, indicating a smooth process, but the limited number of reviews makes it harder to gauge long-term usability. Its platform is described as user-friendly, but less tested at scale. Edge: Sojern.

Which Has Better Features: Aven Hospitality or Sojern?

Aven Hospitality offers 8 exclusive features, including SEO, content audit, influencer marketing, and third-party ad buys, catering to a full-service digital marketing strategy. These features enable customized content creation and strategic planning beyond basic advertising.

Sojern provides 4 unique features—mainly focused on traveler targeting and multichannel marketing—such as meta search marketing, metasearch connectivity, and a marketing dashboard. While slightly fewer in number, these features are tightly integrated into its AI-powered, performance-based model.

Edge: Aven Hospitality, with its broader suite of specialized marketing capabilities.

Which Has Better Customer Support: Aven Hospitality or Sojern?

Sojern’s customer support is highly rated at 4.8/5, with reviews praising their responsiveness, strategic advice, and dedicated teams. Users frequently note the proactive communication and tailored support, which help optimize campaigns and troubleshoot issues efficiently.

Aven Hospitality’s support rating is slightly lower at 4/5, with reviews indicating satisfactory onboarding and general assistance, but limited recent feedback makes it harder to assess ongoing support quality. Given recent reviews, Sojern’s support seems more consistently reliable. Edge: Sojern.

Which Has More Integrations: Aven Hospitality or Sojern?

Aven Hospitality boasts 80 verified partners, including major PMS and booking systems like Mews, Oracle Hospitality, and Sabre, providing extensive integration options. Its partnerships cover a wide range of technology providers, facilitating seamless campaign management.

Sojern has 33 verified partners, including well-known travel and hotel tech companies like Mirai, HotelTime, and Oaky. While fewer in total, its integrations cover key channels for targeted advertising and booking management.

Edge: Aven Hospitality, due to its larger, more diverse integration network.

Which Do Hoteliers Rate Higher: Aven Hospitality or Sojern?

Despite its limited review base, Aven Hospitality has a high likelihood to recommend score of 87%, but Sojern’s score is notably higher at 95%. Sojern’s reviews are more recent and detailed, with many praising its ability to drive direct demand, ease of use, and support.

In terms of segment focus, hoteliers in independent, branded, and boutique categories consistently rate Sojern higher, especially given its proven effectiveness in direct demand generation. For hotels seeking proven results, Sojern’s reputation and recent feedback make it the preferable choice.

Edge: Sojern.

How Much Do Aven Hospitality and Sojern Cost?

Both products are priced at a base fee of $1,100 per month, with no freemium, implementation fees, or per-room charges. Their pricing models are straightforward, making them accessible for hotels of various sizes.

Since no additional costs are listed, your decision should be based on the value delivered rather than price differences.

What Type of Hotel Should Use Aven Hospitality?

• Hotels that want a broad digital marketing approach with integrated services, including SEO, influencer marketing, and content strategy.
• Hotels seeking expert consulting to optimize ad spend and generate high-margin, direct bookings across multiple channels.
• Teams that prefer a comprehensive platform with extensive integrations and strategic support.
• Hotels that operate in diverse regions worldwide, benefiting from the platform’s international presence.

Not ideal if your hotel prioritizes AI-driven, performance-based advertising without a need for extensive content or influencer strategies. Smaller or budget hotels focusing solely on retargeted, direct bookings might find this platform overly comprehensive.

What Type of Hotel Should Use Sojern?

• Hotels that want a proven, AI-powered platform focused on retargeting and direct demand through traveler intent data.
• Hotels aiming for high ROI with a pay-for-performance model that minimizes upfront costs.
• Properties in competitive markets seeking highly targeted advertising at key booking moments.
• Hotels looking for a platform with extensive global reach and recent positive reviews emphasizing ease of use and support.

Not ideal if your hotel prefers a broader marketing mix beyond traveler targeting or requires deep integration with extensive content marketing. Budget hotels or those with limited online marketing resources might find Sojern’s focus too narrow.

The Bottom Line for Hotels

Aven Hospitality’s Digital Marketing platform offers a wide-ranging, strategic approach suited for hotels looking for a full-service marketing partner. Its strengths lie in content, influencer marketing, and strategic consulting, making it ideal for properties seeking a holistic digital presence.

Sojern excels in performance-based, AI-driven advertising, with a proven track record of increasing direct bookings through targeted, traveler intent data. Its ease of use, recent reviews, and higher ratings make it the better choice for hotels focused on maximizing ROI with minimal management complexity.

If your hotel needs a comprehensive marketing partner that covers multiple channels and strategies, Aven Hospitality is worth considering. For hotels prioritizing direct, data-driven campaigns with a quick, reliable platform, Sojern is the clear pick.

In conclusion, your choice depends on your hotel’s growth strategy: broad, content-rich marketing or targeted, performance-based advertising. Both platforms can boost your visibility, but only one aligns best with your specific goals and operational style.