SHR Booking Engine (BE) vs. bookNG (powered by HSDS):
Which Is Right for You?

The Decision

Choosing a booking engine is critical for maximizing your hotel's direct revenue and guest experience. SHR Booking Engine (BE) by SHR Group and bookNG by HSDS both aim to help you control bookings and increase profitability, but they differ significantly in features, reviews, and market presence. Your decision hinges on which platform aligns best with your hotel's size, needs, and technological sophistication.

While SHR BE has a proven track record supported by numerous recent reviews and a strong feature set, bookNG's flexibility and customization appeal to niche or highly tailored property operations. Are you looking for a robust, well-reviewed platform with extensive integrations, or a highly adaptable solution that can be customized to your specific workflows?

Is SHR Booking Engine or bookNG Better for Hotels?

Both SHR BE and bookNG are designed to improve direct bookings and reduce reliance on third-party channels. SHR BE offers a comprehensive suite with 16 shared features plus 30 unique functionalities, such as A/B testing, gift vouchers, wedding modules, and automated reporting, which are missing from bookNG. SHR BE’s platform is built for scale, especially for properties seeking advanced revenue management and detailed analytics.

On the other hand, bookNG emphasizes responsiveness and customization, with a single unique feature: its adaptable, responsive design. It connects seamlessly with PMSs and channel managers via CRS rezNG, making it flexible for hotels needing tailor-made booking experiences. But with fewer reviews and no recent feedback, its market validation is weaker.

Given the recent and abundant reviews, the strength of SHR's platform in real-world hotel settings makes it the more reliable choice for hotels seeking proven performance. Does your hotel prefer a platform with a broad feature set and extensive support, or one that offers maximum customization with less proven market feedback?

SHR Booking Engine vs bookNG: Which Should Your Hotel Choose?

If your hotel needs a feature-rich booking engine with proven success and a strong support infrastructure, SHR BE is the logical choice. It caters well to mid-sized and larger hotels, especially those in Europe and North America, with high review scores (4.86/5 overall, 339 reviews, and a 96% likelihood to recommend) and a focus on direct revenue growth.

Conversely, if you are a smaller hotel, boutique property, or a hotel with highly specific workflows that require customization, bookNG could be suitable. Its responsiveness and flexible design are ideal if your marketing heavily relies on mobile or Facebook bookings, but the lack of recent reviews makes its effectiveness less certain.

For hotels that want proven, data-backed performance, SHR BE is the safer bet. If your operation demands tailored workflows over extensive pre-built features, consider bookNG, but proceed with caution given the limited recent feedback.

Is SHR Booking Engine or bookNG Easier to Use?

SHR BE boasts a user rating of 4.67/5 for ease of use, with many reviewers praising its intuitive interface, straightforward onboarding, and excellent support. Customers highlight how quickly they were able to launch and start seeing results, with comments like “efficient, helpful, and always current with IT trends,” and “excellent customer service.”

bookNG's emphasis on responsiveness suggests a focus on adaptability, but reviews or ratings are unavailable, leaving its ease of use unverified. Its customization potential could imply a steeper learning curve for some users.

Edge: SHR Booking Engine.

Which Has Better Features: SHR Booking Engine or bookNG?

SHR BE features 30 functionalities exclusive to its platform, including A/B testing, special offers, wedding modules, GDPR compliance, Google Hotel Ads, and automated reporting—capabilities critical for dynamic revenue management. It also supports integrations with major hotel tech providers, offering 81 verified partners, ensuring seamless connectivity.

bookNG provides only one unique feature: a highly customizable, responsive design that adapts to multiple screens and platforms, including Facebook. It connects to PMS and channel managers via CRS rezNG but lacks the broader feature set and advanced reporting of SHR BE.

Given the extensive feature count and proven ability to customize operations, SHR BE edges out as the more comprehensive platform for hotels seeking advanced control and analytics.

Edge: SHR Booking Engine.

Which Has Better Customer Support: SHR Booking Engine or bookNG?

SHR BE's ratings reflect excellent customer support, with a score of 4.86/5. and reviews praising the team’s responsiveness and proactive assistance. Clients highlight support staff as knowledgeable and quick to resolve issues, often describing their experience as “excellent” and “helpful.”

In contrast, HSDS offers no recent reviews or ratings for bookNG, leaving its support quality unverified. The lack of feedback makes it difficult to assess whether its technical assistance matches SHR's proven reputation.

Edge: SHR Booking Engine.

Which Has More Integrations: SHR Booking Engine or bookNG?

SHR BE boasts 81 verified partners, including major names like SiteMinder, Oracle Hospitality, and Mews, providing extensive integration options for PMS, channel management, and revenue systems. Shared partners include top industry players, ensuring your hotel can connect with existing infrastructure.

bookNG has 17 verified partners, with integrations primarily through CRS rezNG, and fewer connections to well-known PMS and channel platforms. While functional, its smaller ecosystem may limit scalability or future integrations.

Edge: SHR Booking Engine.

Which Do Hoteliers Rate Higher: SHR Booking Engine or bookNG?

SHR BE's overall rating of 4.86/5, with 339 reviews, shows a high level of satisfaction from hotels worldwide. The platform’s recent reviews support its strong reputation, especially among luxury, boutique, and city-center hotels, with segments like independent and boutique properties giving top marks.

bookNG has no available reviews or recent feedback, making it impossible to gauge hoteliers’ satisfaction. Its lack of validation means it’s riskier for hotels prioritizing proven performance.

Edge: SHR Booking Engine.

How Much Do SHR Booking Engine and bookNG Cost?

Pricing details for SHR BE are not publicly available, which is common for enterprise solutions, but no charges for implementation or monthly fees are mentioned, implying a custom or negotiated pricing model. It’s likely to be aligned with feature richness and support level.

Similarly, bookNG offers no specific pricing information. Both platforms do not provide transparent quotes upfront, so your hotel should contact vendors directly for tailored quotes.

What Type of Hotel Should Use SHR Booking Engine?

• Hotels seeking a comprehensive, feature-rich booking engine capable of handling complex revenue strategies.
• Hotels with a focus on analytics, automation, and integration into larger hotel tech ecosystems.
• Hotels aiming to increase direct bookings and reduce OTA dependence with proven support.
• Properties in markets like Europe or North America with a need for extensive partner integrations.

Not ideal if you are a small property with minimal technical needs or limited budget, as the platform's complexity might be unnecessary.

What Type of Hotel Should Use bookNG?

• Small, boutique, or highly customized hotels that need a flexible, adaptable booking solution.
• Hotels focusing on mobile bookings, social media, and direct conversions via Facebook.
• Properties with in-house tech teams capable of managing custom integrations and workflows.
• Hotels that prioritize visual aesthetics and a responsive experience on all devices.

Not ideal if your hotel prefers a plug-and-play solution with proven analytics or extensive pre-built features.

SHR Booking Engine vs bookNG: The Bottom Line for Hotels

Shr BE is a mature, feature-packed platform with a proven track record backed by hundreds of recent reviews and high satisfaction scores. Its extensive integrations and advanced revenue management tools make it the top choice for hotels seeking reliability and scale.

bookNG offers customization and adaptability, making it suitable for hotels with specific workflows or those heavily reliant on mobile and social media channels. However, the lack of recent reviews and market validation makes it a riskier choice for hotels prioritizing proven performance.

For most hotels, especially those looking for a reliable, well-supported booking engine with a broad feature set, SHR BE is the clear leader. If your hotel requires a highly tailored solution and can manage the complexity, consider bookNG but proceed with due diligence.