The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 512 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines in ease of use and customer support — especially for Boutique Hotels properties (5.0/5) , with exclusive features like Mobile optimized/responsive and Urgency messaging.
Sample PMS shines .
Side-by-side ratings based on 512 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 512 | 0 |
After analyzing 512 verified reviews, SHR Group users most value its proactive customer support, integration capabilities, intuitive interface, while Sample PMS users highlight . Click any theme to see what reviewers say.
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Proactive customer support
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Integration capabilities
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Intuitive interface
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Rate and inventory management
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Backend navigation improvements
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Visual and aesthetic design
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Support documentation and training
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #8 76 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 369 reviews | #46 0 reviews |
| Large (75-199 rooms) ▾ | #4 39 reviews | — |
| X-Large (200+ rooms) ▾ | #5 16 reviews | — |
By Property Type
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| Boutique ▾ | #3 232 reviews | — |
| Luxury ▾ | #2 320 reviews | — |
| Branded / Chain ▾ | #2 166 reviews | #50 0 reviews |
| Extended Stay ▾ | #4 32 reviews | — |
By Region
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| North America ▾ | #8 39 reviews | — |
| Europe ▾ | #2 440 reviews | — |
| Asia Pacific ▾ | #15 11 reviews | — |
| Middle East | #16 3 reviews | — |
Choosing between SHR Booking Engine (BE) by SHR Group and Codebranch Booking Engine Test by Sample PMS hinges on your hotel’s operational priorities and specific needs. Both solutions aim to increase direct bookings and streamline the reservation process. However, SHR BE offers a well-established platform with a broad feature set, extensive integrations, and a proven track record, while Sample PMS’s booking engine appears to be in early stages with limited data and no recent reviews.
Given the comprehensive feature set, high user satisfaction, and robust support network, SHR BE is clearly the more mature and tested choice. Are you ready to explore which product aligns best with your hotel’s goals?
Both SHR BE and Sample PMS aim to maximize direct bookings and improve reservation management. SHR BE’s strengths lie in its wide array of features, extensive integrations, and a strong reputation supported by over 339 recent reviews, with an overall rating of 4.86/5. In contrast, Sample PMS’s booking engine lacks recent reviews and detailed features, making it difficult to gauge its readiness and reliability.
The key divergence is maturity: SHR BE’s 339 recent reviews and high NPS score of 9.53/10 reflect consistent user satisfaction. Sample PMS’s absence of recent feedback suggests it’s less tested in live hotel environments. Does your hotel need a reliable, battle-tested solution with proven results?
If your hotel prioritizes a feature-rich platform with proven support, extensive integrations, and a track record of improving revenue, go with SHR BE. It’s ideal for properties seeking advanced marketing tools, detailed analytics, and a flexible booking experience, especially if you operate in multiple regions or segments.
However, if your hotel is testing new solutions or operates on a very limited budget with minimal technical support needs, Sample PMS might seem appealing. Still, without recent reviews or detailed feature data, SHR BE’s reliability and depth make it the safer choice for most hotels aiming for growth.
SHR BE’s ease of use is rated 4.67/5, with many users praising its intuitive interface and straightforward onboarding process. The platform’s detailed reviews emphasize its helpful support team and organized setup, which facilitate staff adoption.
Sample PMS offers no available review data, making it impossible to assess its user-friendliness. Given SHR BE’s strong ratings and positive feedback, it clearly has the edge here for hotels seeking a user-friendly solution that staff can adopt quickly.
SHR BE boasts 46 unique features, including mobile responsiveness, A/B testing, urgency messaging, special offers, pooled inventory, multi-lingual support, loyalty integrations, and advanced reporting tools. It also supports multiple payment options like PayPal, Stripe, Google Pay, and Apple Pay, along with GDPR compliance and social media integrations.
Sample PMS’s booking engine appears to have no listed features or integrations, limiting its utility. SHR BE’s extensive feature set gives it a decisive advantage. If your goal is a highly customizable, feature-rich booking platform, SHR BE clearly leads.
SHR BE’s support scores an impressive 4.86/5, with reviewers frequently citing responsive, proactive assistance. Many describe their support team as helpful, knowledgeable, and instrumental in optimizing platform use, with comments like “the team at Avvio is amazing to work with.”
Sample PMS provides no recent review data or support ratings, making it difficult to evaluate. Based on available evidence, SHR BE’s support capability strongly favors it, especially for hotels that rely heavily on expert guidance to maximize platform benefits.
SHR BE integrates with 81 verified partners, including prominent channel managers, PMSs, and digital marketing tools. Shared integrations include Criton, Priority Software, Profitroom, apaleo, OpenHotel, among others, ensuring seamless operation across a hotel’s tech stack.
Sample PMS offers no listed integrations or partner data, which could limit its utility in complex operational environments. SHR BE’s extensive integration network makes it the clear leader, especially for hotels seeking compatibility with multiple systems.
SHR BE’s reviews are recent and overwhelmingly positive, with a 4.86/5 overall rating and a 96% likelihood to recommend among 339 reviewers. Hoteliers across segments—particularly boutique, city center, and resort hotels—appreciate its conversion tools, intuitive interface, and support.
Sample PMS has no recent reviews or ratings available, leaving its user satisfaction unverified. Given the strength of SHR BE’s recent review base, it is the preferred choice for hotels prioritizing proven value and high satisfaction.
Pricing details for SHR BE are not publicly disclosed but are typically tailored per property, with no implementation or monthly flat fees reported. Its value comes from a feature-rich platform that has demonstrated ROI, as reflected in high customer satisfaction scores.
Sample PMS’s pricing information is unavailable, and the lack of reviews or detailed feature disclosures suggests it might be an early-stage or limited solution. For most hotels, SHR BE’s transparent and proven approach offers better value.
Not ideal if your hotel is very small with minimal online booking needs or operates on a tight limited budget with no technical support requirements.
Not ideal if you need a proven, fully-featured platform with extensive integrations, support, and a large user base— SHR BE remains the more reliable option.
The core difference is maturity and proven success. SHR BE offers a comprehensive, well-supported platform with numerous features, integrations, and a high satisfaction rate, making it a safe investment for growth-minded hotels. Sample PMS’s booking engine, with no recent reviews or detailed data, remains unverified and less suitable for hotels seeking reliability and proven results.
Hotels aiming for a scalable, sophisticated direct booking solution should choose SHR BE. If experimentation or minimal features are your primary concern, Sample PMS may suffice, but with considerable risk.
In conclusion, SHR Booking Engine stands out as the clear leader for hotels serious about increasing direct bookings, improving guest experiences, and integrating seamlessly into their existing tech ecosystems. The decision becomes straightforward: opt for SHR BE if you want a trusted, feature-rich, and supported booking engine.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, SHR Booking Engine (BE) and Codebranch Booking Engine Test share 0 features. Here are the key differences — features one has that the other lacks.
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| A/B testing & optimization | ||
| Mobile optimized/responsive | ||
| Pooled inventory | ||
| Pre-stay emails | ||
| Special offers & discounts | ||
| Urgency messaging |
Showing top differences. 34 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
What hoteliers love
Users frequently commend SHR's proactive and responsive customer support. Account managers and support teams are described as very helpful, knowledgea... Users frequently commend SHR's proactive and responsive customer support. Account managers and support teams are described as very helpful, knowledgeable, and quick to respond to issues. The guidance provided by customer success teams is considered invaluable for optimizing use of the software. This topic is covered in 30 reviews.
A key feature frequently highlighted is the robust integration capabilities of the platform. Windsurfer CRS efficiently communicates with various PMSs... A key feature frequently highlighted is the robust integration capabilities of the platform. Windsurfer CRS efficiently communicates with various PMSs, channel managers, and CRM tools, ensuring seamless operations and up-to-date information across systems. However, some users desire improved integration with additional systems and platforms. This topic is seen in 18 reviews.
Users commend the intuitive interface of Windsurfer CRS, which makes the booking process seamless for guests and easy for hotel staff to manage. The e... Users commend the intuitive interface of Windsurfer CRS, which makes the booking process seamless for guests and easy for hotel staff to manage. The ease of setting up and managing rate plans, the flexibility to customize booking pages, and straightforward navigation contribute to overall efficiency. This topic is identified in 20 reviews.
Where hoteliers push back
Some users have noted that while the frontend is user-friendly, the backend navigation and filtering options could be more intuitive and user-friendly... Some users have noted that while the frontend is user-friendly, the backend navigation and filtering options could be more intuitive and user-friendly. Improvements in these areas could significantly enhance efficiency and user satisfaction. This topic is identified in 12 reviews.
Some users suggest that the visual aesthetics of the booking engine could be improved. Enhancing the polished and modern design of the user interface... Some users suggest that the visual aesthetics of the booking engine could be improved. Enhancing the polished and modern design of the user interface could further elevate the overall booking experience and make it more visually appealing. This topic is discussed in 6 reviews.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SHR Booking Engine (BE) and Codebranch Booking Engine Test share many core Booking Engine features, but each has unique capabilities. SHR Booking Engine (BE) offers 81 verified integration partners, while Codebranch Booking Engine Test offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Booking Engine (BE) leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Booking Engine (BE): No. Codebranch Booking Engine Test: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 46 and Sample PMS has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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