The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 512 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines in ease of use and customer support — especially for Boutique Hotels properties (5.0/5) , with exclusive features like Mobile optimized/responsive and Urgency messaging.
DOWHAT shines .
Side-by-side ratings based on 512 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 512 | 0 |
After analyzing 512 verified reviews, SHR Group users most value its proactive customer support, integration capabilities, intuitive interface, while DOWHAT users highlight . Click any theme to see what reviewers say.
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Proactive customer support
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Integration capabilities
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Intuitive interface
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Rate and inventory management
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Backend navigation improvements
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Visual and aesthetic design
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Support documentation and training
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #8 76 reviews | #45 0 reviews |
| Mid-Size (25-74 rooms) ▾ | #2 369 reviews | #45 0 reviews |
| Large (75-199 rooms) ▾ | #4 39 reviews | #39 0 reviews |
| X-Large (200+ rooms) ▾ | #5 16 reviews | #30 0 reviews |
By Property Type
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| Boutique ▾ | #3 232 reviews | #46 0 reviews |
| Luxury ▾ | #2 320 reviews | #42 0 reviews |
| Branded / Chain ▾ | #2 166 reviews | #42 0 reviews |
| Extended Stay ▾ | #4 32 reviews | #36 0 reviews |
By Region
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| North America ▾ | #8 39 reviews | #42 0 reviews |
| Europe ▾ | #2 440 reviews | — |
| Asia Pacific ▾ | #15 11 reviews | #32 0 reviews |
| Middle East | #16 3 reviews | — |
Choosing between SHR Booking Engine (BE) by SHR Group and Booking Engine by DOWHAT by DOWHAT hinges on your hotel's specific needs and operational priorities. Both products aim to optimize online reservations, but SHR BE offers a comprehensive feature set backed by extensive reviews, whereas DOWHAT’s offering remains less documented and with no available recent user feedback. Your decision should align with your hotel’s size, regional presence, and desire for advanced features versus simplicity.
The critical difference is in market presence: SHR BE boasts over 339 recent reviews and a high rating of 4.86/5, reflecting a strong, satisfied customer base. DOWHAT’s lack of reviews and recent feedback makes it hard to evaluate beyond its basic capabilities. Are you willing to rely on proven, well-reviewed technology, or are you open to exploring less tested options?
SHR BE is designed to serve a broad array of hotel types—luxury, boutique, city center, resort—with a significant focus on direct booking maximization through features like personalized messaging, rate management, and detailed analytics. Its recent reviews highlight a user-friendly interface and excellent support, with many hoteliers praising its ability to boost revenue and streamline operations.
In contrast, DOWHAT provides essential booking management tools but lacks detailed review data, especially recent feedback. Its features appear to focus on reducing manual workload and integrating with existing systems, but without the extensive capabilities or proven track record of SHR BE. Do you prioritize tried-and-true features with high user satisfaction or a newer platform that’s less proven?
Edge: SHR Booking Engine.
If your hotel needs a robust, feature-rich booking engine with proven customer satisfaction, go with SHR BE. Its extensive 339 reviews and 4.86/5 overall rating indicate high reliability, especially for hotels in North America, Europe, or other regions where its presence is established.
If your hotel seeks basic reservation management with minimal complexity and you're comfortable with an untested platform, DOWHAT might suffice. However, given the lack of recent reviews or detailed feature disclosures, SHR BE offers a safer, more validated choice for hotels aiming to grow direct bookings and revenue.
Edge: SHR Booking Engine.
SHR BE’s interface is highly rated at 4.67/5 for ease of use, with reviews praising its intuitive design, straightforward onboarding, and helpful support. Customers report that staff adoption is smooth, with many noting the platform’s helpful onboarding materials and responsive support teams.
DOWHAT, meanwhile, has no available recent ratings or reviews to assess its usability or onboarding process. Without user feedback, it’s difficult to determine how easily your team could adapt to or navigate its system.
Edge: SHR Booking Engine.
SHR BE offers an extensive suite of 46 features, including mobile optimization, A/B testing, urgency messaging, loyalty program integration, and advanced rate management tools. These features enable hotels to customize their booking experience, increase conversions, and maximize revenue strategically.
DOWHAT provides core booking management capabilities but lacks detailed feature disclosures or comparisons. Its limited publicly available information suggests a basic feature set, making SHR BE the clear leader for hotels seeking advanced, targeted functionalities.
Edge: SHR Booking Engine.
SHR BE’s support is highly rated at 4.86/5, with reviews highlighting proactive, knowledgeable, and responsive assistance. Customers frequently praise their account managers and technical support teams for resolving issues swiftly, which helps maintain smooth operations.
There are no recent reviews or ratings for DOWHAT’s support, leaving hotel teams uncertain about response quality or support responsiveness. For peace of mind, SHR BE’s well-documented, strong support reputation clearly favors it.
Edge: SHR Booking Engine.
SHR BE boasts 81 verified integrations, including major partners like Oracle Hospitality, Criton, and Profitroom, covering a wide array of PMS, channel managers, and marketing tools. Its extensive integration options facilitate smooth data flow and operational consistency.
DOWHAT has only 2 verified integrations, with minimal publicly listed partners. This limited connectivity reduces flexibility and may hinder seamless system synchronization, making SHR BE preferable if integrations are critical.
Edge: SHR Booking Engine.
Hoteliers highly rate SHR BE across segments, with an average of 4.88/5 for independent hotels and 5/5 for boutique properties, based on recent reviews. The platform’s overall NPS score of 9.53/10 reflects strong customer satisfaction.
There’s no available review data for DOWHAT, making it impossible to assess user sentiment or satisfaction levels. The superior, recent review count and ratings for SHR BE solidify it as the preferred choice among hoteliers.
Edge: SHR Booking Engine.
Both products do not publicly disclose specific pricing models, such as monthly flat fees or per-room charges. They operate on custom quotes, likely based on hotel size, features needed, and regional factors.
Given the lack of transparent pricing details, your best approach is to contact vendors directly for tailored quotes. However, the proven value and extensive features of SHR BE suggest it offers a comprehensive solution worth the investment.
Not ideal if your hotel is small, has minimal digital marketing needs, or operates in a niche market where basic booking functions suffice.
Not ideal if your hotel needs extensive customization, integrations, or proven user satisfaction.
SHR BE provides a comprehensive, feature-rich platform backed by over 339 recent reviews and a stellar overall rating. Its extensive integration network, high usability rating, and proven support make it a trusted choice for hotels focused on revenue growth and operational efficiency.
DOWHAT, while potentially fitting smaller or simpler operations, lacks recent reviews and detailed feature comparisons, making it a less certain choice. For hotels that want a validated, well-supported solution with proven results, SHR Booking Engine is the clear winner.
If your hotel values a platform with a long track record, extensive features, and high customer satisfaction—especially in mature markets—go with SHR BE. If you’re seeking a basic, low-cost reservation tool and are comfortable with less proven support, DOWHAT could suffice, but caution is advised given the limited review data.
According to HTR's product database, SHR Booking Engine (BE) and Booking Engine by DOWHAT share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
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| A/B testing & optimization | ||
| Mobile optimized/responsive | ||
| Pooled inventory | ||
| Pre-stay emails | ||
| Special offers & discounts | ||
| Urgency messaging |
Showing top differences. 34 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
What hoteliers love
Users frequently commend SHR's proactive and responsive customer support. Account managers and support teams are described as very helpful, knowledgea... Users frequently commend SHR's proactive and responsive customer support. Account managers and support teams are described as very helpful, knowledgeable, and quick to respond to issues. The guidance provided by customer success teams is considered invaluable for optimizing use of the software. This topic is covered in 30 reviews.
A key feature frequently highlighted is the robust integration capabilities of the platform. Windsurfer CRS efficiently communicates with various PMSs... A key feature frequently highlighted is the robust integration capabilities of the platform. Windsurfer CRS efficiently communicates with various PMSs, channel managers, and CRM tools, ensuring seamless operations and up-to-date information across systems. However, some users desire improved integration with additional systems and platforms. This topic is seen in 18 reviews.
Users commend the intuitive interface of Windsurfer CRS, which makes the booking process seamless for guests and easy for hotel staff to manage. The e... Users commend the intuitive interface of Windsurfer CRS, which makes the booking process seamless for guests and easy for hotel staff to manage. The ease of setting up and managing rate plans, the flexibility to customize booking pages, and straightforward navigation contribute to overall efficiency. This topic is identified in 20 reviews.
Where hoteliers push back
Some users have noted that while the frontend is user-friendly, the backend navigation and filtering options could be more intuitive and user-friendly... Some users have noted that while the frontend is user-friendly, the backend navigation and filtering options could be more intuitive and user-friendly. Improvements in these areas could significantly enhance efficiency and user satisfaction. This topic is identified in 12 reviews.
Some users suggest that the visual aesthetics of the booking engine could be improved. Enhancing the polished and modern design of the user interface... Some users suggest that the visual aesthetics of the booking engine could be improved. Enhancing the polished and modern design of the user interface could further elevate the overall booking experience and make it more visually appealing. This topic is discussed in 6 reviews.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SHR Booking Engine (BE) and Booking Engine by DOWHAT share many core Booking Engine features, but each has unique capabilities. SHR Booking Engine (BE) offers 81 verified integration partners, while Booking Engine by DOWHAT offers 2. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Booking Engine (BE) leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Booking Engine (BE): No. Booking Engine by DOWHAT: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 46 and DOWHAT has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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