The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 519 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines when it comes to proactive customer support — especially for Boutique Hotels properties (5.0/5) , with exclusive features like Pre-stay emails and Post-stay emails.
Hotelchamp shines in ease of use and onboarding .
Side-by-side ratings based on 519 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 512 | 7 |
After analyzing 519 verified reviews, SHR Group users most value its proactive customer support, integration capabilities, intuitive interface, while Hotelchamp users highlight . Click any theme to see what reviewers say.
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Proactive customer support
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Integration capabilities
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Intuitive interface
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Rate and inventory management
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Backend navigation improvements
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Visual and aesthetic design
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Support documentation and training
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #8 76 reviews | #41 0 reviews |
| Mid-Size (25-74 rooms) ▾ | #2 369 reviews | #32 0 reviews |
| Large (75-199 rooms) ▾ | #4 39 reviews | #23 0 reviews |
| X-Large (200+ rooms) ▾ | #5 16 reviews | #12 4 reviews |
By Property Type
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| Boutique ▾ | #3 232 reviews | #33 4 reviews |
| Luxury ▾ | #2 320 reviews | #29 4 reviews |
| Branded / Chain ▾ | #2 166 reviews | #23 4 reviews |
| Extended Stay ▾ | #4 32 reviews | #34 0 reviews |
By Region
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| North America ▾ | #8 39 reviews | #27 0 reviews |
| Europe ▾ | #2 440 reviews | #23 2 reviews |
| Asia Pacific ▾ | #15 11 reviews | #21 2 reviews |
| Middle East | #16 3 reviews | #23 0 reviews |
Choosing the right booking engine for your hotel means finding a platform that improves direct bookings, simplifies management, and integrates well with your existing systems. While SHR Booking Engine by SHR Group and Hotelchamp Booking Engine both aim to boost your online reservation rates, they approach the challenge differently. SHR’s platform is a well-established solution with extensive reviews, while Hotelchamp’s newer product emphasizes an ultra-smooth guest experience. Which aligns better with your hotel’s priorities?
Both SHR Group and Hotelchamp focus on increasing direct bookings and streamlining the reservation process for your hotel. SHR’s platform is mature, with 339 reviews and a high overall rating of 4.86/5, highlighting its reliability and proven performance. Hotelchamp, with only 3 reviews and a 0/5 overall score, lacks the review volume to confidently back its capabilities but claims to create an app-like, fast booking flow to boost conversions.
The key difference lies in their deployment: SHR offers a broad suite of features, extensive integrations, and a global presence across 27 countries. Hotelchamp emphasizes a seamless, fast guest journey designed to mimic an app experience, aiming to convert lookers into bookers more effectively. Will your hotel prioritize proven robustness or cutting-edge guest experience?
If your hotel needs a platform with a proven track record, extensive features, and robust integrations, SHR Booking Engine is the clear choice. Its 339 reviews and a 4.86/5 rating—more recent than Hotelchamp’s single recent review—affirm its reliability for a wide range of property types, especially in North America, Europe, and beyond.
Conversely, if your team values a sleek, fast, and intuitive booking flow that minimizes redirects and loading times, Hotelchamp might appeal. However, given the limited review data, SHR’s more established reputation makes it the safer choice for hotels seeking proven results and comprehensive support.
SHR’s platform boasts a high ease-of-use rating of 4.67/5, with reviews praising its intuitive interface and helpful onboarding process. Users highlight that its backend navigation could be more straightforward, but overall, the platform is manageable for staff, supported by proactive customer support.
Hotelchamp scores a perfect 5/5 on ease of use, with reviews emphasizing its user-friendly, app-like design that makes booking seamless for guests and straightforward for staff. Despite limited feedback, the emphasis on simplicity indicates Hotelchamp’s platform is designed with guest experience foremost.
Edge: Hotelchamp.
SHR’s platform offers an extensive set of 34 features, including unique functionalities like A/B testing, special offers, pooled inventory, pre- and post-stay emails, gift vouchers, social media integration, and multiple payment options like PayPal and PayU. These features enable advanced revenue management, personalization, and marketing.
Hotelchamp’s platform, while less feature-rich with no unique features listed, focuses on delivering a visually appealing, fast, and trustworthy guest flow. Its core strength lies in design and conversion-oriented features, but it lacks the breadth of feature options SHR offers.
Edge: SHR Group.
SHR consistently receives high praise for support, with a 4.86/5 support rating and reviews describing their team as proactive, helpful, and knowledgeable. Many users cite exceptional onboarding and ongoing assistance, emphasizing the value of dedicated account managers.
Hotelchamp also scores highly in support, with a 5/5 rating, and reviews praising their responsiveness and helpfulness. Yet, with just three reviews, the data on support quality is less comprehensive.
Edge: SHR Group.
SHR boasts 81 verified integrations, including key partners like SiteMinder, TrustYou, RateGain, and Oracle Hospitality. It also offers numerous exclusive integrations such as Criton, Umi Digital, and Profitroom, providing broad compatibility with PMSs, channel managers, and marketing tools.
Hotelchamp supports 45 verified partners, including prominent names like Swayy, Booking.com, and eviivo, but with fewer total integrations. Its ecosystem is somewhat more limited but still substantial.
Edge: SHR Group.
With 339 reviews in the last six months, SHR’s platform enjoys a 4.86/5 rating, indicating strong, recent satisfaction across various hotel segments. Hotels in North America, Europe, and Africa particularly rate SHR highly, noting its reliability, support, and feature set.
Hotelchamp has only one recent review with no numerical rating but a generally positive sentiment about its user-friendliness and conversion focus. Given the limited data, SHR’s ratings are more meaningful and current.
Edge: SHR Group.
Pricing details for both platforms are not publicly available, indicating they likely offer tailored quotes based on property size, needs, and region. Expect to negotiate based on your hotel’s specific requirements and scale.
Not ideal if you prefer a minimal feature set or a platform primarily focused on guest experience over extensive management tools.
Not ideal if you need advanced features, deep integrations, or detailed analytics.
The core difference is that SHR offers a comprehensive, feature-rich booking engine backed by extensive reviews and proven performance. It excels in revenue management, integrations, and support, making it suitable for larger or more complex hotels.
Hotelchamp emphasizes simplicity, speed, and guest trust, focusing on delivering a highly intuitive booking experience designed to maximize conversions. Its limited review data makes it less reliable for now but ideal for boutique hotels or properties seeking a sleek, fast booking flow.
If your hotel needs proven reliability, rich features, and extensive support, SHR Booking Engine is the safer bet. For properties that prioritize guest experience and a modern interface, Hotelchamp is worth considering once more reviews and data become available.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, SHR Booking Engine (BE) and Hotelchamp Booking Engine share 34 features. Here are the key differences — features one has that the other lacks.
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| A/B testing & optimization | ||
| Gift Vouchers & Prepaid Experiences | ||
| Pooled inventory | ||
| Post-stay emails | ||
| Pre-stay emails | ||
| Special offers & discounts |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
What hoteliers love
Users frequently commend SHR's proactive and responsive customer support. Account managers and support teams are described as very helpful, knowledgea... Users frequently commend SHR's proactive and responsive customer support. Account managers and support teams are described as very helpful, knowledgeable, and quick to respond to issues. The guidance provided by customer success teams is considered invaluable for optimizing use of the software. This topic is covered in 30 reviews.
A key feature frequently highlighted is the robust integration capabilities of the platform. Windsurfer CRS efficiently communicates with various PMSs... A key feature frequently highlighted is the robust integration capabilities of the platform. Windsurfer CRS efficiently communicates with various PMSs, channel managers, and CRM tools, ensuring seamless operations and up-to-date information across systems. However, some users desire improved integration with additional systems and platforms. This topic is seen in 18 reviews.
Users commend the intuitive interface of Windsurfer CRS, which makes the booking process seamless for guests and easy for hotel staff to manage. The e... Users commend the intuitive interface of Windsurfer CRS, which makes the booking process seamless for guests and easy for hotel staff to manage. The ease of setting up and managing rate plans, the flexibility to customize booking pages, and straightforward navigation contribute to overall efficiency. This topic is identified in 20 reviews.
Where hoteliers push back
Some users have noted that while the frontend is user-friendly, the backend navigation and filtering options could be more intuitive and user-friendly... Some users have noted that while the frontend is user-friendly, the backend navigation and filtering options could be more intuitive and user-friendly. Improvements in these areas could significantly enhance efficiency and user satisfaction. This topic is identified in 12 reviews.
Some users suggest that the visual aesthetics of the booking engine could be improved. Enhancing the polished and modern design of the user interface... Some users suggest that the visual aesthetics of the booking engine could be improved. Enhancing the polished and modern design of the user interface could further elevate the overall booking experience and make it more visually appealing. This topic is discussed in 6 reviews.
Ranks higher for
Unique capabilities
Ranks higher for
Where the ratings diverge most
It depends on your requirements. SHR Booking Engine (BE) and Hotelchamp Booking Engine share many core Booking Engine features, but each has unique capabilities. SHR Booking Engine (BE) offers 81 verified integration partners, while Hotelchamp Booking Engine offers 45. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Hotelchamp Booking Engine leads in ease of use at 5.0/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Booking Engine (BE): No. Hotelchamp Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 46 and Hotelchamp has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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