The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 512 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines in ease of use and customer support — especially for Boutique Hotels properties (5.0/5) , with exclusive features like Mobile optimized/responsive and Urgency messaging.
Klikhotel.com shines .
Side-by-side ratings based on 512 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 512 | 0 |
After analyzing 512 verified reviews, SHR Group users most value its proactive customer support, integration capabilities, intuitive interface, while Klikhotel.com users highlight . Click any theme to see what reviewers say.
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Klikhotel.com |
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Proactive customer support
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Integration capabilities
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Intuitive interface
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Rate and inventory management
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Backend navigation improvements
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Visual and aesthetic design
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Support documentation and training
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Klikhotel.com |
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| Small (10-24 rooms) ▾ | #8 76 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 369 reviews | — |
| Large (75-199 rooms) ▾ | #4 39 reviews | — |
| X-Large (200+ rooms) ▾ | #5 16 reviews | — |
By Property Type
| Segment |
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Klikhotel.com |
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| Boutique ▾ | #3 232 reviews | — |
| Luxury ▾ | #2 320 reviews | — |
| Branded / Chain ▾ | #2 166 reviews | — |
| Extended Stay ▾ | #4 32 reviews | — |
By Region
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Klikhotel.com |
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| North America ▾ | #8 39 reviews | — |
| Europe ▾ | #2 440 reviews | — |
| Asia Pacific ▾ | #15 11 reviews | — |
| Middle East | #16 3 reviews | — |
Choosing the right booking engine is critical to increasing direct bookings, optimizing revenue, and providing a smooth guest experience. SHR Booking Engine by SHR Group and Klikhotel.com are two solutions that aim to fulfill these needs, but they serve very different market segments and offer distinct features. Your decision hinges on understanding their capabilities and how they align with your hotel’s specific requirements.
SHR Booking Engine boasts a strong reputation backed by more reviews, recent customer feedback, and a high overall rating. Klikhotel.com, on the other hand, appears to have limited reviews and no recent data, making it a less transparent choice for hoteliers seeking proven performance.
Both SHR Booking Engine and Klikhotel.com aim to streamline hotel reservations, but SHR's platform is built with more advanced features designed to maximize direct bookings and revenue management, which is reflected in its high customer satisfaction scores. Klikhotel.com primarily functions as a property management system with booking capabilities, focusing on operational efficiency and integration.
While Klikhotel.com offers an easy-to-use interface and good analytics for operational oversight, SHR’s platform provides a more comprehensive set of direct booking tools, including rate management, personalized messaging, and marketing integrations. Given the more extensive feature set and recent reviews, SHR Booking Engine is better suited for hotels looking to grow their direct revenue rather than just streamline operations.
Would your hotel benefit more from a feature-rich booking engine or a streamlined property management system? The choice depends on your primary goal: revenue growth or operational efficiency.
If your hotel needs a powerful, customizable booking engine that enhances direct bookings and includes marketing features, SHR Booking Engine is the clear choice. It’s ideal for hotels that want to control the guest journey, optimize pricing, and analyze booking data effectively. For property management and operational tasks, SHR offers a multi-lingual, multi-currency platform with over 46 unique features.
If, however, your hotel requires a centralized property management system that manages front desk, housekeeping, and guest information, Klikhotel.com could be suitable. It simplifies daily operational workflows but lacks the extensive direct booking tools and rich analytics found in SHR’s platform.
For hoteliers focused on revenue growth and marketing, SHR’s feature set makes it the better investment. Conversely, hotels seeking an all-in-one property management solution might lean toward Klikhotel.com—though the latter’s limited review data makes this less certain.
SHR Booking Engine has an impressive average ease-of-use rating of 4.67 out of 5, with multiple positive reviews citing its intuitive interface and helpful onboarding process. Users emphasize that the platform’s features are accessible, even for staff unfamiliar with advanced booking systems, though some note backend navigation could improve.
Klikhotel.com’s interface is described as user-friendly, especially for operational staff managing daily tasks. However, with no recent reviews available, it’s difficult to assess its current ease of use compared to SHR’s well-rated platform.
Edge: SHR Booking Engine.
SHR Booking Engine offers 46 unique features, including mobile responsiveness, A/B testing, urgency messaging, special offers, pooled inventory, pre- and post-stay emails, loyalty integrations, multiple rate types, and booking abandonment tools. These enable hoteliers to customize and optimize their direct booking process extensively.
Klikhotel.com, by contrast, appears to lack publicly documented advanced features or integrations, focusing mainly on operational management and basic booking functionalities.
Given the feature count and customization options, SHR’s platform clearly leads in capabilities.
Edge: SHR Booking Engine.
SHR Group’s customer support scores a remarkable 4.86 out of 5, with reviews praising its proactive, knowledgeable, and responsive team. Users highlight that SHR’s support is instrumental in onboarding and ongoing success, with some reviewers stating they “couldn’t ask for better” assistance.
Klikhotel.com’s support ratings are unavailable, and no recent reviews provide insights into its customer service quality. This makes SHR the safer choice for hotels prioritizing reliable support.
Edge: SHR Booking Engine.
SHR Booking Engine integrates with 81 verified partners, including major PMS and channel management systems, providing extensive connectivity options. Shared integrations with Klikhotel.com are nonexistent, and no data suggests Klikhotel’s platform supports a broad network of third-party tools.
This robust integration portfolio makes SHR more adaptable and easier to embed within existing hotel systems.
Edge: SHR Booking Engine.
SHR Booking Engine’s reviews, with 339 recent entries, consistently rate it highly—4.86/5 overall, 4.67/5 for ease of use, and 9.53/10 for NPS. Hotels across segments such as boutique, city center, and luxury consistently praise its ability to drive direct revenue and support operational growth.
Klikhotel.com has no available recent reviews or ratings, making it impossible to gauge hoteliers’ satisfaction. Based on available data, SHR is the superior-rated platform.
Edge: SHR Booking Engine.
Pricing for SHR Booking Engine is not publicly listed, but there are no implementation fees or monthly charges, indicating a potentially flexible or custom pricing model. Klikhotel.com’s pricing details are also unavailable, and both products seem to operate on quote-based models.
Without transparent pricing, your hotel will need to contact vendors directly for quotes, but SHR’s extensive features and customer support suggest it provides significant value.
Not ideal if you are a small hotel with minimal online booking volume and limited tech support resources.
Not ideal if you aim to significantly boost direct bookings or require advanced revenue management features.
The core difference lies in scope: SHR Booking Engine offers a comprehensive, marketing-focused platform designed to maximize direct revenue, while Klikhotel.com functions primarily as a property management system that simplifies daily operations.
If your hotel needs a proven, feature-rich booking engine with extensive integrations and high customer satisfaction, SHR stands out as the superior option. Its recent reviews and high ratings confirm its capability to drive tangible revenue growth.
Choose SHR if your goal is to grow direct bookings, improve revenue management, and benefit from a support team that consistently earns praise. Select Klikhotel.com only if operational efficiency is your main concern and you prefer a basic management platform—though the lack of recent reviews makes this less certain.
In summary, for most hotels looking to elevate direct booking performance and revenue, SHR Booking Engine emerges as the clear winner.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Klikhotel.com |
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According to HTR's product database, SHR Booking Engine (BE) and Klikhotel.com share 0 features. Here are the key differences — features one has that the other lacks.
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Klikhotel.com |
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| A/B testing & optimization | ||
| Mobile optimized/responsive | ||
| Pooled inventory | ||
| Pre-stay emails | ||
| Special offers & discounts | ||
| Urgency messaging |
Showing top differences. 34 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
What hoteliers love
Users frequently commend SHR's proactive and responsive customer support. Account managers and support teams are described as very helpful, knowledgea... Users frequently commend SHR's proactive and responsive customer support. Account managers and support teams are described as very helpful, knowledgeable, and quick to respond to issues. The guidance provided by customer success teams is considered invaluable for optimizing use of the software. This topic is covered in 30 reviews.
A key feature frequently highlighted is the robust integration capabilities of the platform. Windsurfer CRS efficiently communicates with various PMSs... A key feature frequently highlighted is the robust integration capabilities of the platform. Windsurfer CRS efficiently communicates with various PMSs, channel managers, and CRM tools, ensuring seamless operations and up-to-date information across systems. However, some users desire improved integration with additional systems and platforms. This topic is seen in 18 reviews.
Users commend the intuitive interface of Windsurfer CRS, which makes the booking process seamless for guests and easy for hotel staff to manage. The e... Users commend the intuitive interface of Windsurfer CRS, which makes the booking process seamless for guests and easy for hotel staff to manage. The ease of setting up and managing rate plans, the flexibility to customize booking pages, and straightforward navigation contribute to overall efficiency. This topic is identified in 20 reviews.
Where hoteliers push back
Some users have noted that while the frontend is user-friendly, the backend navigation and filtering options could be more intuitive and user-friendly... Some users have noted that while the frontend is user-friendly, the backend navigation and filtering options could be more intuitive and user-friendly. Improvements in these areas could significantly enhance efficiency and user satisfaction. This topic is identified in 12 reviews.
Some users suggest that the visual aesthetics of the booking engine could be improved. Enhancing the polished and modern design of the user interface... Some users suggest that the visual aesthetics of the booking engine could be improved. Enhancing the polished and modern design of the user interface could further elevate the overall booking experience and make it more visually appealing. This topic is discussed in 6 reviews.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SHR Booking Engine (BE) and Klikhotel.com share many core Booking Engine features, but each has unique capabilities. SHR Booking Engine (BE) offers 81 verified integration partners, while Klikhotel.com offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Booking Engine (BE) leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Booking Engine (BE): No. Klikhotel.com: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 46 and Klikhotel.com has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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