The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 515 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines when it comes to proactive customer support — especially for Boutique Hotels properties (5.0/5) , with exclusive features like Referral Reporting and Confirmation emails.
ReservHOTEL shines in ease of use and ROI .
Side-by-side ratings based on 515 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 512 | 3 |
After analyzing 515 verified reviews, SHR Group users most value its proactive customer support, integration capabilities, intuitive interface, while ReservHOTEL users highlight . Click any theme to see what reviewers say.
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Proactive customer support
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Integration capabilities
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Intuitive interface
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Rate and inventory management
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Backend navigation improvements
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Visual and aesthetic design
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Support documentation and training
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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ReservHOTEL
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| Small (10-24 rooms) ▾ | #8 76 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 369 reviews | #38 2 reviews |
| Large (75-199 rooms) ▾ | #4 39 reviews | — |
| X-Large (200+ rooms) ▾ | #5 16 reviews | #22 1 reviews |
By Property Type
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ReservHOTEL
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| Boutique ▾ | #3 232 reviews | #51 0 reviews |
| Luxury ▾ | #2 320 reviews | #37 2 reviews |
| Branded / Chain ▾ | #2 166 reviews | #46 0 reviews |
| Extended Stay ▾ | #4 32 reviews | — |
By Region
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ReservHOTEL
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| North America ▾ | #8 39 reviews | #21 2 reviews |
| Europe ▾ | #2 440 reviews | — |
| Asia Pacific ▾ | #15 11 reviews | — |
| Middle East | #16 3 reviews | — |
Choosing between SHR Booking Engine (BE) by SHR Group and ReservHOTEL hinges on your hotel’s specific needs and priorities. Both platforms aim to boost your direct bookings and streamline operations but differ significantly in their scope, features, and market presence. SHR BE offers a highly customizable, feature-rich platform with extensive integrations and a proven track record in diverse regions, while ReservHOTEL emphasizes wide distribution, global connectivity, and ease of management. Which solution aligns better with your strategic goals?
Both SHR BE and ReservHOTEL serve as booking engines designed to increase direct reservations, yet their approach and focus vary. SHR BE emphasizes advanced customization, a broad feature set, and stronger integration capabilities, primarily targeting mid-sized to large hotels seeking control over their booking process. ReservHOTEL, on the other hand, leans heavily into distribution and connectivity, connecting your hotel to over 500,000 travel agents and GDS channels, ideal for properties aiming for global reach. Do you prioritize customization or distribution?
If your hotel needs a comprehensive, highly customizable booking solution with advanced features like gift vouchers, multi-lingual support, and loyalty integrations, SHR BE is the way to go. Its extensive feature set (37 unique features) and proven integration with 81 partners make it suitable for properties that want total control over booking experiences.
Conversely, if your hotel prioritizes expanding distribution channels, connecting to global GDSs, and managing rates across multiple OTAs effortlessly, ReservHOTEL is the better choice. Its core strength is access to over 500,000 travel agents and a straightforward web-based channel manager, perfect for properties seeking broad reach with less emphasis on in-depth customization.
Based on user ratings, ReservHOTEL scores a perfect 5/5 for ease of use, praised for its straightforward interface and quick onboarding. SHR BE, with a 4.67/5 rating, is viewed as user-friendly but requires a slightly steeper learning curve due to its extensive features and customization options. Some users mention backend navigation could improve, but overall, SHR's interface is considered intuitive once familiarized. Edge: ReservHOTEL.
SHR BE offers 37 exclusive features, including pooled inventory, gift vouchers, multi-lingual and multi-currency support, loyalty integration, room substitutions, and detailed analytics. ReservHOTEL, despite offering a robust booking engine and distribution system, lacks the depth of feature customization found in SHR BE. If you need advanced features like rate comparison widgets or PCI compliance built-in, SHR BE clearly leads. Edge: SHR Booking Engine.
Both products receive high marks for support, with SHR BE’s customer support rated at 4.86/5 and ReservHOTEL at 5/5. Review quotes highlight that ReservHOTEL customers find their support team "very professional" and responsive, while SHR users praise the "proactive" support team and account management. Given the more recent reviews and higher rating, ReservHOTEL’s support is slightly favored. Edge: ReservHOTEL.
SHR BE connects with 81 verified partners, including major industry players like SiteMinder, Google Hotel Ads, and TripAdvisor, offering extensive options for seamless system integration. ReservHOTEL has 21 verified partners, primarily focusing on GDSs, OTAs, and travel agencies, with fewer direct integrations for internal hotel systems. If your property relies on complex, multi-system connectivity, SHR BE’s broader partner network is the clear winner. Edge: SHR Booking Engine.
SHR BE boasts a strong overall rating of 4.86/5 from 339 reviews, with recent feedback emphasizing its revenue management capabilities and flexible features. ReservHOTEL, though rated slightly higher at 5/5, has only three reviews, all positive, but fewer recent opinions. For consistent, well-rounded feedback based on recent experiences, SHR BE’s larger review base makes it the more reliable choice. Edge: SHR Booking Engine.
Pricing details for SHR BE are not publicly disclosed; it typically involves custom quotes based on hotel size and required features. ReservHOTEL also does not list explicit prices but emphasizes no implementation fees and no monthly flat rate. Expect to contact both vendors for tailored quotes; generally, SHR BE may be more expensive due to its extensive feature set.
The core difference between SHR BE and ReservHOTEL lies in their focus: SHR BE offers comprehensive, customizable booking solutions suitable for hotels wanting control and in-depth features. ReservHOTEL, with its wide distribution and seamless connectivity, is ideal for hotels looking to expand their reach and manage multiple channels effortlessly.
Choose SHR BE if you need a feature-rich, customizable platform that integrates deeply with your property management and marketing systems. Opt for ReservHOTEL if your main goal is to leverage extensive distribution networks, simplify rate management, and offer guests a one-stop experience for hotel and air bookings.
If your hotel values detailed control, advanced features, and regional flexibility, SHR BE is the superior choice. If global distribution, ease of management, and broad reach are your priorities, ReservHOTEL is the recommended platform.
In conclusion, for most hotels seeking a reliable, well-reviewed, and feature-equipped booking engine, SHR Booking Engine’s larger and more recent review base, along with its extensive feature set, make it the stronger candidate. ReservHOTEL’s strengths lie in distribution and simplicity, but its limited feature depth means SHR BE is often the better long-term investment for growth.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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ReservHOTEL
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According to HTR's product database, SHR Booking Engine (BE) and ReservHOTEL share 9 features. Here are the key differences — features one has that the other lacks.
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| Gift Vouchers & Prepaid Experiences | ||
| PCI Compliance | ||
| Pooled inventory | ||
| Room substitutions | ||
| Special offers & discounts | ||
| Wedding & corporate booking modules |
Showing top differences. 25 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
ReservHOTEL
No published case study for this goal yet.
What hoteliers love
Users frequently commend SHR's proactive and responsive customer support. Account managers and support teams are described as very helpful, knowledgea... Users frequently commend SHR's proactive and responsive customer support. Account managers and support teams are described as very helpful, knowledgeable, and quick to respond to issues. The guidance provided by customer success teams is considered invaluable for optimizing use of the software. This topic is covered in 30 reviews.
A key feature frequently highlighted is the robust integration capabilities of the platform. Windsurfer CRS efficiently communicates with various PMSs... A key feature frequently highlighted is the robust integration capabilities of the platform. Windsurfer CRS efficiently communicates with various PMSs, channel managers, and CRM tools, ensuring seamless operations and up-to-date information across systems. However, some users desire improved integration with additional systems and platforms. This topic is seen in 18 reviews.
Users commend the intuitive interface of Windsurfer CRS, which makes the booking process seamless for guests and easy for hotel staff to manage. The e... Users commend the intuitive interface of Windsurfer CRS, which makes the booking process seamless for guests and easy for hotel staff to manage. The ease of setting up and managing rate plans, the flexibility to customize booking pages, and straightforward navigation contribute to overall efficiency. This topic is identified in 20 reviews.
Where hoteliers push back
Some users have noted that while the frontend is user-friendly, the backend navigation and filtering options could be more intuitive and user-friendly... Some users have noted that while the frontend is user-friendly, the backend navigation and filtering options could be more intuitive and user-friendly. Improvements in these areas could significantly enhance efficiency and user satisfaction. This topic is identified in 12 reviews.
Some users suggest that the visual aesthetics of the booking engine could be improved. Enhancing the polished and modern design of the user interface... Some users suggest that the visual aesthetics of the booking engine could be improved. Enhancing the polished and modern design of the user interface could further elevate the overall booking experience and make it more visually appealing. This topic is discussed in 6 reviews.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SHR Booking Engine (BE) and ReservHOTEL share many core Booking Engine features, but each has unique capabilities. SHR Booking Engine (BE) offers 81 verified integration partners, while ReservHOTEL offers 21. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ReservHOTEL leads in ease of use at 5.0/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Booking Engine (BE): No. ReservHOTEL: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 46 and ReservHOTEL has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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