The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 512 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines in ease of use and customer support — especially for Boutique Hotels properties (5.0/5) , with exclusive features like Mobile optimized/responsive and Urgency messaging.
Sawadee.com shines .
Side-by-side ratings based on 512 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 512 | 0 |
After analyzing 512 verified reviews, SHR Group users most value its proactive customer support, integration capabilities, intuitive interface, while Sawadee.com users highlight . Click any theme to see what reviewers say.
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Sawadee.com |
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Proactive customer support
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Integration capabilities
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Intuitive interface
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Rate and inventory management
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Backend navigation improvements
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Visual and aesthetic design
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Support documentation and training
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Sawadee.com |
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| Small (10-24 rooms) ▾ | #8 76 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 369 reviews | — |
| Large (75-199 rooms) ▾ | #4 39 reviews | — |
| X-Large (200+ rooms) ▾ | #5 16 reviews | — |
By Property Type
| Segment |
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Sawadee.com |
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| Boutique ▾ | #3 232 reviews | — |
| Luxury ▾ | #2 320 reviews | — |
| Branded / Chain ▾ | #2 166 reviews | — |
| Extended Stay ▾ | #4 32 reviews | — |
By Region
| Segment |
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Sawadee.com |
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| North America ▾ | #8 39 reviews | — |
| Europe ▾ | #2 440 reviews | — |
| Asia Pacific ▾ | #15 11 reviews | — |
| Middle East | #16 3 reviews | — |
Choosing the right booking engine for your hotel hinges on understanding what each product offers and how well it aligns with your operational needs. SHR Booking Engine (BE) by SHR Group and Sawadee.com are both designed to streamline reservations, but their features, support, and market presence differ significantly. Your decision should consider your hotel’s size, segment, and desire for integrations versus ease of use.
SHR BE excels with a comprehensive set of features backed by a large user base and recent positive reviews. Sawadee.com offers a simpler, more limited solution with no recent reviews or confirmed user feedback. Which platform truly fits your hotel’s priorities?
SHR Booking Engine is a robust, feature-rich platform with a 4.86/5 overall rating based on 339 recent reviews, demonstrating high satisfaction and active user engagement. Sawadee.com, with zero reviews and a 0/5 rating, provides no verifiable recent feedback, making it impossible to assess its effectiveness or support quality.
Both platforms aim to improve booking management, but SHR BE’s extensive feature set and positive reputation make it the more reliable choice. Sawadee.com’s lack of reviews suggests limited market presence and no proven track record. Would you prefer a platform with proven success and ongoing support, or a solution with no recent user insights?
If your hotel needs a comprehensive, customizable booking engine with advanced marketing tools, automated reports, and seamless integrations, SHR BE is the clear choice. Its features include multi-lingual and multi-currency support, rate management, guest communications, and over 80 verified partners, making it suitable for mid to large-scale hotels.
If your hotel requires a simple, all-in-one booking platform and is comfortable without recent customer feedback or extensive integration needs, Sawadee.com might seem appealing. However, with no recent reviews or evidence of ongoing support and development, it’s difficult to recommend for hotels looking for reliability and growth.
For hoteliers prioritizing proven performance, ongoing support, and a feature-rich environment, SHR BE wins decisively.
SHR’s platform scores 4.67/5 for ease of use, with many reviews praising its intuitive interface, straightforward onboarding, and helpful customer support. Users highlight that the platform’s design facilitates quick setup and management, even for complex rate plans and multi-lingual sites.
Sawadee.com has no publicly available review data, leaving its user experience and onboarding process unverified. Without recent user feedback, it’s impossible to compare usability confidently.
Edge: SHR Booking Engine.
SHR BE offers 46 features exclusive to its platform, including mobile responsiveness, A/B testing, urgency messaging, special offers, pooled inventory, multi-lingual support, detailed analytics, gift vouchers, booking abandonment recapture, and integrations with over 80 partners. These tools provide flexibility and data-driven insights for optimized revenue management.
Sawadee.com offers no detailed feature list or unique functionalities, implying a basic or limited booking system. The absence of advanced features limits the ability to personalize, optimize, or scale your online booking efforts.
Edge: SHR Booking Engine.
SHR’s customer support scores 4.86/5, with reviews describing their support as proactive, knowledgeable, and quick to resolve issues. Customers mention that SHR’s support team is instrumental in onboarding and ongoing success, with quotes like "The team at SHR is always helpful and responsive."
Sawadee.com’s support quality and responsiveness are not documented or reviewed recently, making it impossible to evaluate their service standards or effectiveness.
Edge: SHR Booking Engine.
SHR boasts 81 verified partners, including prominent channel managers, PMS, and marketing tools, providing extensive options to connect your existing hotel systems. This broad integration ecosystem ensures smooth flow of data and operational continuity.
Sawadee.com has no publicly verified integrations listed, suggesting limited or no system connectivity. This lack can hinder hotels seeking a unified tech stack or automation.
Edge: SHR Booking Engine.
SHR’s platform enjoys a 4.86/5 overall rating, with a 96% likelihood to recommend, based on 339 recent reviews from diverse hotel segments, including luxury, boutique, city center, and resort hotels. Hoteliers praise its features, support, and ease of use.
Sawadee.com has no recent reviews or verified hotel ratings, making it impossible to gauge user satisfaction or property-specific feedback.
Edge: SHR Booking Engine.
Both platforms do not publicly disclose pricing details, indicating a likely custom quote based on hotel size and requirements. However, SHR’s platform is a paid, subscription-based SaaS solution with no free tier, suggesting a professional-grade investment.
Sawadee.com’s lack of available pricing information makes comparison impossible. Expect that without transparent pricing, both solutions might require direct negotiations.
Not ideal if:
Not ideal if:
The core difference is that SHR BE is a feature-rich, well-supported platform with a proven track record, backed by a large user base and recent high ratings. Sawadee.com appears to be a basic, less proven booking system with no recent reviews or verifiable customer feedback, making it a risky choice for growth.
If your hotel values extensive features, integrations, and ongoing support, SHR BE is the clear leader. Its recent reviews and high satisfaction ratings confirm its reliability and effectiveness.
Opt for SHR BE if you need flexibility, automation, and expert support to scale your direct bookings and revenue. If your hotel’s needs are minimal, or you prefer an untested platform, Sawadee.com might suffice—but with considerable uncertainty.
In conclusion, SHR Booking Engine’s strong market presence, recent positive feedback, and comprehensive feature set make it the recommended choice for hotels serious about growing their direct bookings and operational efficiency.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Sawadee.com |
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According to HTR's product database, SHR Booking Engine (BE) and Sawadee.com share 0 features. Here are the key differences — features one has that the other lacks.
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Sawadee.com |
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| A/B testing & optimization | ||
| Mobile optimized/responsive | ||
| Pooled inventory | ||
| Pre-stay emails | ||
| Special offers & discounts | ||
| Urgency messaging |
Showing top differences. 34 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
What hoteliers love
Users frequently commend SHR's proactive and responsive customer support. Account managers and support teams are described as very helpful, knowledgea... Users frequently commend SHR's proactive and responsive customer support. Account managers and support teams are described as very helpful, knowledgeable, and quick to respond to issues. The guidance provided by customer success teams is considered invaluable for optimizing use of the software. This topic is covered in 30 reviews.
A key feature frequently highlighted is the robust integration capabilities of the platform. Windsurfer CRS efficiently communicates with various PMSs... A key feature frequently highlighted is the robust integration capabilities of the platform. Windsurfer CRS efficiently communicates with various PMSs, channel managers, and CRM tools, ensuring seamless operations and up-to-date information across systems. However, some users desire improved integration with additional systems and platforms. This topic is seen in 18 reviews.
Users commend the intuitive interface of Windsurfer CRS, which makes the booking process seamless for guests and easy for hotel staff to manage. The e... Users commend the intuitive interface of Windsurfer CRS, which makes the booking process seamless for guests and easy for hotel staff to manage. The ease of setting up and managing rate plans, the flexibility to customize booking pages, and straightforward navigation contribute to overall efficiency. This topic is identified in 20 reviews.
Where hoteliers push back
Some users have noted that while the frontend is user-friendly, the backend navigation and filtering options could be more intuitive and user-friendly... Some users have noted that while the frontend is user-friendly, the backend navigation and filtering options could be more intuitive and user-friendly. Improvements in these areas could significantly enhance efficiency and user satisfaction. This topic is identified in 12 reviews.
Some users suggest that the visual aesthetics of the booking engine could be improved. Enhancing the polished and modern design of the user interface... Some users suggest that the visual aesthetics of the booking engine could be improved. Enhancing the polished and modern design of the user interface could further elevate the overall booking experience and make it more visually appealing. This topic is discussed in 6 reviews.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SHR Booking Engine (BE) and Sawadee.com share many core Booking Engine features, but each has unique capabilities. SHR Booking Engine (BE) offers 81 verified integration partners, while Sawadee.com offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Booking Engine (BE) leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Booking Engine (BE): No. Sawadee.com: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 46 and Sawadee.com has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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