Back9 Creative vs. Gourmet Marketing - Full Service Hotel Marketing Agency: Which Is Right for You?

Updated June 17, 2026  ·  19 verified reviews analyzed

TLDR

We analyzed 19 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Back9 Creative shines .

Gourmet Marketing shines in ease of use and customer support , with exclusive features like Marketing Automation and Email Marketing.

See the full breakdown below ↓

How Does Back9 Creative Compare to Gourmet Marketing - Full Service Hotel Marketing Agency?

Side-by-side ratings based on 19 verified hotelier reviews on HTR.

HTScore
0
0
Likelihood to Recommend
0%
100%
Ease of Use
0.0/5
4.9/5
Customer Support
0.0/5
5.0/5
Value for Money
0.0/5
4.9/5
Starting Price Contact sales From $1,400/mo
Verified Reviews 0 19

Back9 Creative vs Gourmet Marketing: Rankings by Hotel Segment

How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Back9 Creative Gourmet Marketing Gourmet Marketing
Small (10-24 rooms) #17 2 reviews
Mid-Size (25-74 rooms) #13 12 reviews
Large (75-199 rooms) #11 4 reviews
X-Large (200+ rooms) #12 1 reviews

By Property Type

Segment Back9 Creative Gourmet Marketing Gourmet Marketing
Boutique #11 13 reviews
Luxury #12 13 reviews
Branded / Chain #17 3 reviews
Extended Stay #5 12 reviews

By Region

Segment Back9 Creative Gourmet Marketing Gourmet Marketing
North America #4 18 reviews

The Decision

Choosing between Back9 Creative and Gourmet Marketing hinges on your hotel’s specific needs. Both address digital marketing challenges, but their approaches and offerings differ significantly. Back9 Creative focuses on content and project management, while Gourmet Marketing provides a full suite of digital marketing services. Which one aligns better with your hotel’s growth strategy?

Is Back9 Creative or Gourmet Marketing Better for Hotels?

Back9 Creative offers a platform emphasizing content creation, project collaboration, and streamlined content workflows. Gourmet Marketing, by contrast, is a full-service agency delivering multi-channel marketing campaigns, website development, SEO, and advertising. While Back9 Creative simplifies internal content processes, Gourmet Marketing’s strength lies in executing comprehensive marketing strategies across channels.

Gourmet Marketing currently holds a higher review count—19 reviews versus 0 for Back9 Creative—and recent reviews provide more dependable insights. Gourmet’s latest reviews show consistent high satisfaction, with a 100% likelihood to recommend and an NPS score of 10/5. In contrast, Back9 Creative’s lack of recent reviews leaves its effectiveness unverified. Do you prioritize ongoing strategic marketing execution or content project management?

Gourmet Marketing vs Back9 Creative: Which Should Your Hotel Choose?

If your hotel needs a broad digital marketing partner capable of handling website design, SEO, paid advertising, and brand visibility, go with Gourmet Marketing. Its extensive feature set—25 unique capabilities—caters to hotels seeking to grow direct bookings and guest engagement.

For hotels that require a centralized platform to manage content, creative projects, and internal workflows, Back9 Creative may seem appealing. But with no recent reviews or user ratings, its proven effectiveness remains uncertain. Gourmet Marketing’s established reputation and comprehensive approach make it the more reliable choice for hotels looking to expand their digital footprint.

Is Back9 Creative or Gourmet Marketing Easier to Use?

Back9 Creative has a poor ease-of-use rating—0/5—reflecting its limited review data and likely complex interface. Gourmet Marketing scores 4.89/5, with positive comments on onboarding and user experience, backed by 19 recent reviews. Reviewers praise their intuitive platform and responsive onboarding process.

Given Gourmet Marketing’s high usability score and recent positive feedback, it’s clear your team will find their system straightforward to adopt. Edge: Gourmet Marketing.

Which Has Better Features: Back9 Creative or Gourmet Marketing?

Gourmet Marketing offers 25 distinct features, including SEO, content audit, marketing automation, social media management, influencer marketing, and more—all absent from Back9 Creative. These tools enable comprehensive campaign management, audience targeting, and performance tracking.

Back9 Creative provides no unique features beyond content and project management. If you need advanced digital marketing tools, Gourmet Marketing’s feature set surpasses any basic project platform. Edge: Gourmet Marketing.

Which Has Better Customer Support: Back9 Creative or Gourmet Marketing?

Gourmet Marketing boasts a perfect 5/5 customer support rating based on 19 recent reviews, with clients describing their team as “responsive,” “knowledgeable,” and “dedicated.” Conversely, Back9 Creative has no recent reviews or support ratings, making it impossible to evaluate their support quality.

For reliable, proactive support during your marketing initiatives, Gourmet Marketing’s proven track record makes it the safer choice. Edge: Gourmet Marketing.

Which Has More Integrations: Back9 Creative or Gourmet Marketing?

Gourmet Marketing integrates with four verified partners, including The Hotels Network, Revinate, Triptease, and its own platform. Back9 Creative has no listed integrations, limiting its ability to connect with third-party tools.

If seamless integration with hospitality marketing platforms and analytics tools is important, Gourmet Marketing offers a clear advantage. Edge: Gourmet Marketing.

Which Do Hoteliers Rate Higher: Back9 Creative or Gourmet Marketing?

Gourmet Marketing has received 19 reviews, all in the last six months, with a perfect 10/5 NPS score and 100% likelihood to recommend. Ratings span multiple hotel segments, including luxury, extended stay, boutique, and city hotels, indicating broad acceptance.

Back9 Creative’s review absence hampers any comparison, but the recent review activity and high satisfaction for Gourmet Marketing make it the more trusted choice. Edge: Gourmet Marketing.

How Much Do Back9 Creative and Gourmet Marketing Cost?

Back9 Creative does not publicize pricing, which could imply custom quotes or limited scalability. Gourmet Marketing charges a flat $1,400 monthly fee, making its costs predictable and transparent.

If you prefer clear, upfront pricing for planning purposes, Gourmet Marketing’s model is advantageous. The lack of data on Back9 Creative’s pricing makes it difficult to evaluate value for money, but Gourmet’s competitive rate and extensive services suggest strong ROI potential.

What Type of Hotel Should Use Back9 Creative?

  • Hotels that need a centralized content management platform for internal creative projects.
  • Teams that want to streamline collaboration on editorial calendars, content approval, and project tracking.
  • Hotels with existing marketing strategies but lacking internal content workflows.
  • Hotels aiming to reduce reliance on external agencies for content production.

Not ideal if:

  • Your hotel requires comprehensive digital marketing campaigns.
  • You need advertising, SEO, or social media management.
  • You seek a platform with proven support and integrations.
  • You prefer a vendor with recent reviews and high satisfaction.

What Type of Hotel Should Use Gourmet Marketing?

  • Hotels seeking a full-service marketing partner to handle website design, advertising, and SEO.
  • Hotels that want to increase direct bookings and guest engagement via multi-channel strategies.
  • Hotels looking for detailed analytics and performance optimization.
  • Hotels wanting to outsource their digital marketing to experts with proven results.

Not ideal if:

  • Your hotel prefers managing marketing internally without external agency support.
  • You only need content management or project collaboration tools.
  • You're a small property with minimal marketing needs and limited budget.
  • You require a product with no recent reviews or clear case studies.

Back9 Creative vs Gourmet Marketing: The Bottom Line for Hotels

The core difference lies in scope: Back9 Creative provides a content management platform suited for internal creative teams, while Gourmet Marketing offers an all-in-one marketing agency service. If your primary need is content project management, Back9 Creative could work, but the absence of recent reviews makes its reliability uncertain.

Gourmet Marketing’s strength is its extensive feature set, recent high reviews, and proven client satisfaction, making it preferable for hotels aiming to grow their digital presence and increase revenue. Its transparent pricing and integrations further support a strategic marketing approach.

Choose Back9 Creative if you need internal content workflow management and are comfortable testing a lesser-known platform. Opt for Gourmet Marketing if your goal is to enhance your hotel’s digital marketing with an experienced, well-reviewed, comprehensive service provider. Ultimately, Gourmet Marketing is the safer choice for hotels seeking assured results and ongoing support.

How Much Do Back9 Creative and Gourmet Marketing - Full Service Hotel Marketing Agency Cost?

Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Back9 Creative Gourmet Marketing Gourmet Marketing
Starting Price From $1,400/mo

Which Features Does Back9 Creative Have That Gourmet Marketing - Full Service Hotel Marketing Agency Doesn't (and Vice Versa)?

According to HTR's product database, Back9 Creative and Gourmet Marketing - Full Service Hotel Marketing Agency share 0 features. Here are the key differences — features one has that the other lacks.

Feature Back9 Creative Gourmet Marketing Gourmet Marketing
Content Audit
Conversion Rate Optimization
E-commerce consulting
Email Marketing
Marketing Automation
Tag Management & Tracking Configuration

Showing top differences. 13 more features differ between these products.

Back9 Creative vs Gourmet Marketing: The Bottom Line

Back9 Creative
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 0 integrations
Visit Profile
Gourmet Marketing
Gourmet Marketing
5.0/5 from 19 reviews

Unique capabilities

E-commerce consulting Conversion Rate Optimization Tag Management & Tracking Configuration Content Audit Marketing Automation
4.9/5 ease of use 5.0/5 support 4 integrations
Visit Website

Where the ratings diverge most

Ease of Use Gourmet Marketing 4.9 vs 0.0 (+4.9)
Customer Support Gourmet Marketing 5.0 vs 0.0 (+5)
Value for Money Gourmet Marketing 5.0 vs 0.0 (+5)
Onboarding Gourmet Marketing 4.9 vs 0.0 (+4.9)

Frequently Asked Questions About Back9 Creative vs Gourmet Marketing - Full Service Hotel Marketing Agency

Can Back9 Creative replace Gourmet Marketing - Full Service Hotel Marketing Agency?

It depends on your requirements. Back9 Creative and Gourmet Marketing - Full Service Hotel Marketing Agency share many core Digital Marketing Agencies features, but each has unique capabilities. Back9 Creative offers 0 verified integration partners, while Gourmet Marketing - Full Service Hotel Marketing Agency offers 4. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Gourmet Marketing - Full Service Hotel Marketing Agency leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Back9 Creative or Gourmet Marketing - Full Service Hotel Marketing Agency offer a free plan?

Back9 Creative: No. Gourmet Marketing - Full Service Hotel Marketing Agency: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Back9 Creative and Gourmet Marketing - Full Service Hotel Marketing Agency?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Back9 Creative has an HT Score of 0 and Gourmet Marketing has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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